---
title: "harry potter dress — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/harry-potter-dress"
last_updated: "2026-07-14T01:15:52.669Z"
locale: en
meta:
  description: "weak search conversion (0.7%) — harry potter dress doesn't clear our bar today."
  "og:description": "weak search conversion (0.7%) — harry potter dress doesn't clear our bar today."
  "og:title": "harry potter dress — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **harry potter dress**

**Skip it**

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 26Growth 13Conversion 9Competition 91Returns 14Price range 84Avg price 95Brand share 35Review moat 61Quality gap 30

**Avg price**

**Incredible****$26.74**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Great****$5.22–$78.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,051.4**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$105K**

$105K/yr · 575K searches

**Returns**

**Bad****8.6%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**28 **▲rising

**Sellers**

**97**

**Top-5 brand share**

**84%**

**Open market**

**14%**

- Harry Potter35% - Disguise33% - INTIMO7% - Bioworld5% - French Toast4% - Fun Costumes2% - Open — no brand owns it (22 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 92 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (7-8)](https://m.media-amazon.com/images/I/31pgn8Hd77L.jpg)**Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (7-8)**Disguise**$31.80**4.6★2,733 rev](https://www.amazon.com/dp/B07KWVKXD7) [2![Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (4-6x)](https://m.media-amazon.com/images/I/31pgn8Hd77L.jpg)**Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (4-6x)**Disguise**$30.96**4.6★2,733 rev](https://www.amazon.com/dp/B083TMX75S) [3![Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Small (4-6x)](https://m.media-amazon.com/images/I/31LIroZFf4L.jpg)**Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Small (4-6x)**Disguise**$23.02**4.6★3,072 rev](https://www.amazon.com/dp/B083TLCKV3) [4![Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Medium (7-8)](https://m.media-amazon.com/images/I/31LIroZFf4L.jpg)**Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Medium (7-8)**Disguise**$22.91**4.6★3,072 rev](https://www.amazon.com/dp/B07KW5S1T2) [5![Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory](https://m.media-amazon.com/images/I/41t6BVmkuXL.jpg)**Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory**Disguise**$11.04**4.0★449 rev](https://www.amazon.com/dp/B07KW3R1K9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hermione Cosplay Costume Short Sleeves Sleepwear with Pocket for Teen Girls 10-11 Years](https://m.media-amazon.com/images/I/41Vdi-tTsrL.jpg)**Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hermione Cosplay Costume Short Sleeves Sleepwear with Pocket for Teen Girls 10-11 Years**Harry Potter**$19.74**98 rev7mo ago](https://www.amazon.com/dp/B0G4W1PLPQ) [![Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years](https://m.media-amazon.com/images/I/41akvS9dpDL.jpg)**Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years**Harry Potter**$19.85**98 rev7mo ago](https://www.amazon.com/dp/B0G4VZ8N1S) [![Harry Potter Dress Girls Clothes Gryffindor Hogwarts Crest All Houses Short Sleeves Sun Dress White Summer Casual for Teen Girls Size 6-7Y](https://m.media-amazon.com/images/I/41NuMsWbY3L.jpg)**Harry Potter Dress Girls Clothes Gryffindor Hogwarts Crest All Houses Short Sleeves Sun Dress White Summer Casual for Teen Girls Size 6-7Y**Harry Potter**$20.93**27 rev7mo ago](https://www.amazon.com/dp/B0G4N3N584) [![Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Pink Summer Casual for Teen Girls Size 10-11Y](https://m.media-amazon.com/images/I/31TVHGBu1-L.jpg)**Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Pink Summer Casual for Teen Girls Size 10-11Y**Harry Potter**$20.79**27 rev7mo ago](https://www.amazon.com/dp/B0G4N4Y5PB) [![Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Pink Summer Casual for Teen Girls Size 12-13Y](https://m.media-amazon.com/images/I/31TVHGBu1-L.jpg)**Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Pink Summer Casual for Teen Girls Size 12-13Y**Harry Potter**$21.48**27 rev7mo ago](https://www.amazon.com/dp/B0G4N6LJV9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years](https://m.media-amazon.com/images/I/41akvS9dpDL.jpg)**Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years**Harry Potter**$19.85**4.7★**▲ 543%**](https://www.amazon.com/dp/B0G4VZ8N1S) [![Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory](https://m.media-amazon.com/images/I/416uTSLgVHL.jpg)**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.92**4.8★**▲ 540%**](https://www.amazon.com/dp/B0FR8VYRH2) [![Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hermione Cosplay Costume Short Sleeves Sleepwear with Pocket for Teen Girls 10-11 Years](https://m.media-amazon.com/images/I/41Vdi-tTsrL.jpg)**Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hermione Cosplay Costume Short Sleeves Sleepwear with Pocket for Teen Girls 10-11 Years**Harry Potter**$19.74**4.7★**▲ 530%**](https://www.amazon.com/dp/B0G4W1PLPQ) [![Cinereplicas Harry Potter - Hermione Student Skirt - M - Official License](https://m.media-amazon.com/images/I/31YItZ8DkWL.jpg)**Cinereplicas Harry Potter - Hermione Student Skirt - M - Official License**Cinereplicas**$29.57**4.0★**▲ 507%**](https://www.amazon.com/dp/B08TWSXXHT) [![Harry Potter Dress Girls Clothes Gryffindor Hogwarts Crest All Houses Short Sleeves Sun Dress White Summer Casual for Teen Girls Size 6-7Y](https://m.media-amazon.com/images/I/41NuMsWbY3L.jpg)**Harry Potter Dress Girls Clothes Gryffindor Hogwarts Crest All Houses Short Sleeves Sun Dress White Summer Casual for Teen Girls Size 6-7Y**Harry Potter**$20.93**4.8★**▲ 500%**](https://www.amazon.com/dp/B0G4N3N584)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.

100K60KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 18.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Great quality for Harry Potter world”*

**Size-Overall**17%

*“very true to size”*

**Gifting Purpose**8%

*“Cute gift”*

**Value For Money**6%

*“Good value for price”*

**Soft Feel**5%

*“They are soft”*

**Advertised Vs Actual Product**4%

*“As described”*

**Color**4%

*“Good colors”*

**Ease Of Use**4%

*“so easy”*

**Comfort-Overall**3%

*“comfortable”*

**Material Quality**3%

*“Nice material, comfortable”*

### **What buyers complain about **

**Size-Overall**22%

*“size up”*

**Quality-Overall**16%

*“buy a better quality costume from the get go”*

**Material Quality**9%

*“cheap plastic”*

**Allergies**6%

*“She is allergic to a lot of earrings”*

**Machine Wash Suitability**6%

*“Probably will not last long if washed”*

**Neck Fit**5%

*“The chiffon is too tight around the neck”*

**Durability**5%

*“During 1 day of normal wear, the earrings got so bent up it took 2 of us to get them out of my ear”*

**Functionality-Overall**5%

*“This product does not work”*

**Advertised Vs Actual Product**5%

*“Misleading”*

**Ease Of Use**2%

*“plus annoying having it come on so easily”*

### **Top return reasons **

**Size-Overall**49%

**Length**7%

**Material Quality**6%

**Waist Fit**5%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Chest Fit**3%

**Color**3%

**Product Condition**2%