---
title: "hamsa necklace — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/hamsa-necklace"
last_updated: "2026-07-14T03:28:41.503Z"
locale: en
meta:
  description: "a small market ($53K/yr) — hamsa necklace doesn't clear our bar today."
  "og:description": "a small market ($53K/yr) — hamsa necklace doesn't clear our bar today."
  "og:title": "hamsa necklace — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **hamsa necklace**

**Skip it**

A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 28Conversion 15Competition 24Returns 50Price range 58Avg price 73Brand share 28Review moat 59Quality gap 55

**Avg price**

**Good****$14.76**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,125.4**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.93–$30.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.0%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+2.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$53K**

$53K/yr · 292K searches

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- Barzel61% - Baydurcan10% - SAELACY8% - Ieftop5% - LUUK LIFESTYLE4% - AsAlways3% - Open — no brand owns it (4 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)](https://m.media-amazon.com/images/I/41X0hxW9ScL.jpg)**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)**Barzel**$21.36**4.6★2,133 rev](https://www.amazon.com/dp/B08BB41Q7Y) [2![Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)](https://m.media-amazon.com/images/I/41X0hxW9ScL.jpg)**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)**Barzel**$21.34**4.6★2,133 rev](https://www.amazon.com/dp/B08B9ZX3PS) [3![Baydurcan Dainty Evil Eye Necklace and Hamsa Necklace Turkish Blue Eye Hand Pendant Necklace 2pcs Jewelry Gift for Women Teenager (S2)](https://m.media-amazon.com/images/I/41j6hUJ-BfL.jpg)**Baydurcan Dainty Evil Eye Necklace and Hamsa Necklace Turkish Blue Eye Hand Pendant Necklace 2pcs Jewelry Gift for Women Teenager (S2)**Baydurcan**$9.54**4.4★1,541 rev](https://www.amazon.com/dp/B09CCMLH3Q) [4![SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)](https://m.media-amazon.com/images/I/31sKSkneAbL.jpg)**SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)**SAELACY**$5.95**4.3★20 rev](https://www.amazon.com/dp/B0FJ9F8W97) [5![Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women](https://m.media-amazon.com/images/I/21-YgBlROcL.jpg)**Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women**Ieftop**$12.14**4.4★765 rev](https://www.amazon.com/dp/B0C8D7P12M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)](https://m.media-amazon.com/images/I/31sKSkneAbL.jpg)**SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)**SAELACY**$5.95**20 rev11mo ago](https://www.amazon.com/dp/B0FJ9F8W97) [![SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)](https://m.media-amazon.com/images/I/3157H5SuATL.jpg)**SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)**SAELACY**$3.93**7 rev1y ago](https://www.amazon.com/dp/B0FF4VYVY2) [![AsAlways Stainless Steel Hand of Fatima Pendant Vintage Amulet Charm Relief Carving Evil Eye Hamsa Hand Necklace Religious Gifts](https://m.media-amazon.com/images/I/41Ed7pFomLL.jpg)**AsAlways Stainless Steel Hand of Fatima Pendant Vintage Amulet Charm Relief Carving Evil Eye Hamsa Hand Necklace Religious Gifts**AsAlways**$14.31**185 rev3y ago](https://www.amazon.com/dp/B0C8HQKCHX) [![Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women](https://m.media-amazon.com/images/I/21-YgBlROcL.jpg)**Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women**Ieftop**$12.14**765 rev3y ago](https://www.amazon.com/dp/B0C8D7P12M) [![LUUK LIFESTYLE Necklace for women in stainless steel with pendant Hamsa Hand | Fatma and gift card HAPPINESS chic and classy style modern and minimalist fashion accessory for her layer look gold](https://m.media-amazon.com/images/I/31xfTLCCccL.jpg)**LUUK LIFESTYLE Necklace for women in stainless steel with pendant Hamsa Hand | Fatma and gift card HAPPINESS chic and classy style modern and minimalist fashion accessory for her layer look gold**LUUK LIFESTYLE**$30.53**1,733 rev3y ago](https://www.amazon.com/dp/B07PG982L4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)](https://m.media-amazon.com/images/I/31sKSkneAbL.jpg)**SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)**SAELACY**$5.95**4.3★**▲ 83%**](https://www.amazon.com/dp/B0FJ9F8W97) [![Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 24)](https://m.media-amazon.com/images/I/41X0hxW9ScL.jpg)**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 24)**Barzel**$21.60**4.6★**▲ 68%**](https://www.amazon.com/dp/B08BB8B7CF) [![SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)](https://m.media-amazon.com/images/I/3157H5SuATL.jpg)**SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)**SAELACY**$3.93**3.8★**▲ 47%**](https://www.amazon.com/dp/B0FF4VYVY2) [![Caiyao 4 Pcs Evil Eye Bead Bracelet Hamsa Hand Fatima Charm Stretch Amulet Turkish Good Luck Protection Kabbalah Jewelry 8.5 inches Zinc no gemstone](https://m.media-amazon.com/images/I/413ybXjT7hL.jpg)**Caiyao 4 Pcs Evil Eye Bead Bracelet Hamsa Hand Fatima Charm Stretch Amulet Turkish Good Luck Protection Kabbalah Jewelry 8.5 inches Zinc no gemstone**Caiyao**$6.16**4.2★**▲ 37%**](https://www.amazon.com/dp/B0B2473NLT) [![Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)](https://m.media-amazon.com/images/I/41X0hxW9ScL.jpg)**Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)**Barzel**$21.34**4.6★**▲ 31%**](https://www.amazon.com/dp/B08B9ZX3PS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

8K6KPrime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gifting Purpose**17%

*“Fun gift for anyone”*

**Size-Overall**13%

*“It fits just right”*

**Color**13%

*“Bright colors”*

**Quality-Overall**13%

*“well made”*

**Durability**9%

*“Not only is it durable it doesnt irritate the skin”*

**Allergies**7%

*“Not only is it durable it doesnt irritate the skin”*

**Chain/Key Quality**4%

*“i love this chain it beautiful in person”*

**Embellishment/Embroidery Quality**4%

*“Beautiful necklace”*

**Metal Authenticity**4%

*“Looks like a real gold”*

**Value For Money**3%

*“Great price”*

### **What buyers complain about **

**Fastener Quality**20%

*“Clasp broke already smh”*

**Durability**20%

*“However It broke after 2 wks”*

**Value For Money**20%

*“Was a waste of money”*

**Chain/Key Quality**20%

*“Just ordered wrong size chain”*

**Thickness**10%

*“Thin”*

### **Top return reasons **

**Size-Overall**27%

**Quality-Overall**15%

**Advertised Vs Actual Product**13%

**Chain/Key Quality**8%

**Metal Authenticity**6%

**Color**5%

**Fastener Quality**4%

**Material Quality**4%

**Defective Material/Parts**4%

**Durability**3%