---
title: "halloween costumes for men — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/halloween-costumes-for-men"
last_updated: "2026-07-13T20:51:56.859Z"
locale: en
meta:
  description: "halloween costumes for men shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "halloween costumes for men shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "halloween costumes for men — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **halloween costumes for men**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 15Conversion 5Competition 95Returns 42Price range 84Avg price 95Brand share 96Review moat 71Quality gap 45

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$27.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.87–$66.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$752K**

$752K/yr · 7.2M searches

**Review moat**

**Good****665.32**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-20.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**70 **▼falling

**Sellers**

**113**

**Top-5 brand share**

**31%**

**Open market**

**65%**

- Meland11% - Ruikajia7% - Mecceos5% - KOOY4% - LIMIROLER4% - Rubies4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$15K4%$30K6%$45K8%$60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 111 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 4 Years Pink](https://m.media-amazon.com/images/I/41S2RUR-FBL.jpg)**Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 4 Years Pink**Ruikajia**$18.43**4.2★107 rev](https://www.amazon.com/dp/B0DQGQ1TJR) [2![LIMIROLER 18 Pcs Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls Birthday Christmas Party Gifts for Girls Aged 3-6 Years Old](https://m.media-amazon.com/images/I/51TymZoBHjL.jpg)**LIMIROLER 18 Pcs Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls Birthday Christmas Party Gifts for Girls Aged 3-6 Years Old**LIMIROLER**$31.98**4.3★1,534 rev](https://www.amazon.com/dp/B0DF2V6NHW) [3![Fedio Princess Dress up for Girls Unicorn Light up Princess Cape Set Light up Princess Dress with Unicorn Toys for Girls 3-8 Halloween Pink](https://m.media-amazon.com/images/I/51OqLkW5B+L.jpg)**Fedio Princess Dress up for Girls Unicorn Light up Princess Cape Set Light up Princess Dress with Unicorn Toys for Girls 3-8 Halloween Pink**Fedio**$18.25**4.7★626 rev](https://www.amazon.com/dp/B0DBQH46SK) [4![Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)](https://m.media-amazon.com/images/I/414ZIMhcxNL.jpg)**Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)**Mecceos**$26.92**4.6★47 rev](https://www.amazon.com/dp/B0FGC244RJ) [5![Meland Princess Dresses for Girls - Light Up Princess Costume for Little Girls Halloween Costumes for Toddler Age 3-10 Birthday Gift for Girl (5-6 Years)](https://m.media-amazon.com/images/I/51PJsR+SC8L.jpg)**Meland Princess Dresses for Girls - Light Up Princess Costume for Little Girls Halloween Costumes for Toddler Age 3-10 Birthday Gift for Girl (5-6 Years)**Meland**$31.39**4.6★1,249 rev](https://www.amazon.com/dp/B0CD7MSV7S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CustIothalon Girls Halloween Costume Polyester Top and Pants Set for Cosplay Events and Parties (Black 4-5Years)](https://m.media-amazon.com/images/I/51XPjwobeeL.jpg)**CustIothalon Girls Halloween Costume Polyester Top and Pants Set for Cosplay Events and Parties (Black 4-5Years)**CustIothalon**$34.40**7 rev1mo ago](https://www.amazon.com/dp/B0H2YK4PMJ) [![CustIothalon Girls Halloween Costume Polyester Top and Pants Set for Cosplay Events and Parties (Orange 5-6Years)](https://m.media-amazon.com/images/I/51an5xjzTRL.jpg)**CustIothalon Girls Halloween Costume Polyester Top and Pants Set for Cosplay Events and Parties (Orange 5-6Years)**CustIothalon**$34.89**7 rev1mo ago](https://www.amazon.com/dp/B0H2YJM7K9) [![ZYBINGXINCJC Girls Halloween Costume Pop Idol Cosplay Costume 3-Piece Set for 3-12 Years (Yellow 4-5 T)](https://m.media-amazon.com/images/I/41hFy0b1hwL.jpg)**ZYBINGXINCJC Girls Halloween Costume Pop Idol Cosplay Costume 3-Piece Set for 3-12 Years (Yellow 4-5 T)**ZYBINGXINCJC**$37.47**6 rev2mo ago](https://www.amazon.com/dp/B0GZ3XJWXK) [![ZYBINGXINCJC Girls Halloween Costume Pop Idol Cosplay Costume 3-Piece Set for 3-12 Years (Yellow 5-6 Years)](https://m.media-amazon.com/images/I/41hFy0b1hwL.jpg)**ZYBINGXINCJC Girls Halloween Costume Pop Idol Cosplay Costume 3-Piece Set for 3-12 Years (Yellow 5-6 Years)**ZYBINGXINCJC**$37.52**6 rev2mo ago](https://www.amazon.com/dp/B0GZ446DZ7) [![Girls Princess Rosalina Costume Dress with Accessories Blue Princess Dress with Wig Wand Crown Earrings and Star Earrings AJ081M](https://m.media-amazon.com/images/I/41ijUp8xPRL.jpg)**Girls Princess Rosalina Costume Dress with Accessories Blue Princess Dress with Wig Wand Crown Earrings and Star Earrings AJ081M**Anjite**$36.96**3 rev2mo ago](https://www.amazon.com/dp/B0GY89M86X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Girls Princess Rosalina Costume Dress with Accessories Blue Princess Dress with Wig Wand Crown Earrings and Star Earrings AJ081M](https://m.media-amazon.com/images/I/41ijUp8xPRL.jpg)**Girls Princess Rosalina Costume Dress with Accessories Blue Princess Dress with Wig Wand Crown Earrings and Star Earrings AJ081M**Anjite**$36.96**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GY89M86X) [![ZGXYZXMY Cheerleader Costume for Girls Cheerleading Outfit Kids Halloween Party Birthday Gift (Red 7-8 Years)](https://m.media-amazon.com/images/I/41lgCuZbRhL.jpg)**ZGXYZXMY Cheerleader Costume for Girls Cheerleading Outfit Kids Halloween Party Birthday Gift (Red 7-8 Years)**ZGXYZXMY**$20.44**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FGJRR62X) [![Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)](https://m.media-amazon.com/images/I/310azYHB7DL.jpg)**Hidany Girls Ballet Leotards Tutu Dress Dance Costume Kids Spaghetti Strap Butterfly Dance Tutu Unitard (4-5T XY014-Blue)**Hidany**$19.97**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GQH9GTZJ) [![Zvzio Girls Princess Dress Birthday Party Pageant Gown - Ruffle Tulle Satin Princess Dresses with Kids Train Dusty Rose](https://m.media-amazon.com/images/I/41TYBg0emxL.jpg)**Zvzio Girls Princess Dress Birthday Party Pageant Gown - Ruffle Tulle Satin Princess Dresses with Kids Train Dusty Rose**Zvzio**$41.92**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FMQHLL8V) [![Miulruma Princess Peach Costume Girls Deluxe Princess Peach Dress with Wig Gloves Jewelry Wand Halloween Cosplay Set Kids MA151L](https://m.media-amazon.com/images/I/41lDgwp8aoL.jpg)**Miulruma Princess Peach Costume Girls Deluxe Princess Peach Dress with Wig Gloves Jewelry Wand Halloween Cosplay Set Kids MA151L**Miulruma**$29.40**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GRGQMP3K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

3.0M2.0MSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 145.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“true to size”*

**Quality-Overall**15%

*“The dress and necklace seem to be a good quality”*

**Fun/Entertainment Experience**13%

*“Fun and Easy”*

**Gifting Purpose**10%

*“Cute gift”*

**Value For Money**9%

*“Well worth it”*

**Ease Of Use**3%

*“Easy to use”*

**Advertised Vs Actual Product**3%

*“As described”*

**Material Quality**3%

*“great material”*

**Comfort-Overall**3%

*“comfortable”*

**Color**3%

*“The colors were beautiful”*

### **What buyers complain about **

**Quality-Overall**20%

*“Bad quality”*

**Size-Overall**19%

*“Runs Large”*

**Durability**12%

*“come apart very easily”*

**Material Quality**6%

*“Very cheap, thin, itchy material”*

**Advertised Vs Actual Product**4%

*“Not as advertised”*

**Value For Money**3%

*“Overpriced”*

**Product Condition**2%

*“Not a new product”*

**Strap/String Quality**2%

*“the strings are just a visual detriment”*

**Stitch/Finish/Polish**2%

*“Seams coming undone”*

**Allergies**2%

*“my daughter complained that it was itchy”*

### **Top return reasons **

**Size-Overall**53%

**Quality-Overall**11%

**Advertised Vs Actual Product**6%

**Material Quality**5%

**Defective Material/Parts**4%

**Product Condition**3%

**Value For Money**3%

**Length**2%

**Gifting Purpose**1%

**Functionality-Overall**1%