---
title: "grey beanie — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/grey-beanie"
last_updated: "2026-07-14T02:11:27.396Z"
locale: en
meta:
  description: "soft demand (-74.4% this quarter) — grey beanie doesn't clear our bar today."
  "og:description": "soft demand (-74.4% this quarter) — grey beanie doesn't clear our bar today."
  "og:title": "grey beanie — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **grey beanie**

**Skip it**

Soft demand (-74.4% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 23Competition 76Returns 59Price range 61Avg price 73Brand share 60Review moat 17Quality gap 24

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.72**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.75–$31.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****18,850.63**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$12K**

$12K/yr · 46K searches

**Growth**

**Bad****-74.4%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**27 **▲rising

**Sellers**

**88**

**Top-5 brand share**

**69%**

**Open market**

**28%**

- Carhartt39% - Wmcaps15% - Gelante6% - Connectyle5% - Home Prefer5% - Top Level3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4988%$99512%$1K16%$2K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carhartt Mens Knit Cuffed Beanie Heather Grey One Size](https://m.media-amazon.com/images/I/41Rrd7isqoL.jpg)**Carhartt Mens Knit Cuffed Beanie Heather Grey One Size**Carhartt**$19.97**4.8★150,550 rev](https://www.amazon.com/dp/B000KGOHLM) [2![Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)](https://m.media-amazon.com/images/I/51m-S6Q0xnL.jpg)**Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)**Wmcaps**$10.61**4.8★3,991 rev](https://www.amazon.com/dp/B0BBZX5Z2M) [3![Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray](https://m.media-amazon.com/images/I/61jCTW4qaiL.jpg)**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray**Gelante**$6.97**4.6★1,001 rev](https://www.amazon.com/dp/B0BCXBQZ7C) [4![Connectyle Winter Beanie for Men Women Classic Knitted Warm Hat Daily Thick Cuffed Beanies Acrylic Watch Cap Light Grey](https://m.media-amazon.com/images/I/51c9VmDsvtL.jpg)**Connectyle Winter Beanie for Men Women Classic Knitted Warm Hat Daily Thick Cuffed Beanies Acrylic Watch Cap Light Grey**Connectyle**$9.75**4.6★11,094 rev](https://www.amazon.com/dp/B01LW8I4GL) [5![Carhartt Mens Canvas Baseball Cap Asphalt One Size US](https://m.media-amazon.com/images/I/3112kZ636zL.jpg)**Carhartt Mens Canvas Baseball Cap Asphalt One Size US**Carhartt**$19.35**4.7★16,457 rev](https://www.amazon.com/dp/B0842PRXT6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Dark Gray](https://m.media-amazon.com/images/I/717PJboG+dL.jpg)**HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Dark Gray**HIWIND**$4.75**32 rev9mo ago](https://www.amazon.com/dp/B0FSYCMTJJ) [![Spyder Womens Fleece Lined Cable Knit Beanie Pewter Heather One Size](https://m.media-amazon.com/images/I/512YRQ55vSL.jpg)**Spyder Womens Fleece Lined Cable Knit Beanie Pewter Heather One Size**Spyder**$14.92**59 rev10mo ago](https://www.amazon.com/dp/B0FPRMTQKC) [![100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fit Fashion Fisherman Beanie Gray](https://m.media-amazon.com/images/I/51guSRxidXL.jpg)**100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fit Fashion Fisherman Beanie Gray**vidsel**$11.29**70 rev10mo ago](https://www.amazon.com/dp/B0FGPXH4VF) [![ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap](https://m.media-amazon.com/images/I/51vJ7HhKQ9L.jpg)**ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap**ROXUN**$9.01**1,090 rev10mo ago](https://www.amazon.com/dp/B0FHPV6HJW) [![Wool Fisherman Beanies for Men Women Short Knit Fall Winter Warm Beanie Watch Cap Cuffed Trawler Hats Skull Caps Grey](https://m.media-amazon.com/images/I/51WlM0Ys70L.jpg)**Wool Fisherman Beanies for Men Women Short Knit Fall Winter Warm Beanie Watch Cap Cuffed Trawler Hats Skull Caps Grey**Simapu**$10.68**192 rev12mo ago](https://www.amazon.com/dp/B0FCXTRHYW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)](https://m.media-amazon.com/images/I/41jiUEBRROL.jpg)**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★**▲ 548%**](https://www.amazon.com/dp/B06Y54RW6W) [![Carhartt Mens Knit Cuffed Beanie Hat Black One Size US](https://m.media-amazon.com/images/I/312ZET5S1iL.jpg)**Carhartt Mens Knit Cuffed Beanie Hat Black One Size US**Carhartt**$20.02**4.8★**▲ 346%**](https://www.amazon.com/dp/B002G9UDYG) [![Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit](https://m.media-amazon.com/images/I/51SMR3-P1uL.jpg)**Qeyazhsl Large Head Grey Beanie Winter Beanie Hat Gray Knitting Hat Slouchy Beanie for Accept Customization Men & Women Warm Fashion Gifts Daily Outfit**Qeyazhsl**$14.06**4.9★**▲ 324%**](https://www.amazon.com/dp/B0FF5Y69YX) [![Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray](https://m.media-amazon.com/images/I/61jCTW4qaiL.jpg)**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Light Gray**Gelante**$6.97**4.6★**▲ 319%**](https://www.amazon.com/dp/B0BCXBQZ7C) [![Carhartt Mens Knit Cuffed Beanie Navy One Size](https://m.media-amazon.com/images/I/417qu3k4Q5L.jpg)**Carhartt Mens Knit Cuffed Beanie Navy One Size**Carhartt**$19.97**4.8★**▲ 314%**](https://www.amazon.com/dp/B002G9UDXW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -74.4% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**29%

*“Warm Hat”*

**Size-Overall**16%

*“Like the fits”*

**Quality-Overall**14%

*“Arrived on time great quality”*

**Comfort-Overall**7%

*“Comfortable too”*

**Value For Money**6%

*“Good for the price”*

**Color**4%

*“Cool color”*

**Soft Feel**3%

*“It is super soft inside”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Material Quality**2%

*“thick material”*

**Weather Proof**2%

*“Great for cool weather”*

### **What buyers complain about **

**Size-Overall**32%

*“Way too big”*

**Quality-Overall**9%

*“A little lower quality for a name brand”*

**Color**6%

*“Wrong color”*

**Value For Money**3%

*“Could have been cheaper”*

**Thickness**3%

*“It is quite thick”*

**Product Condition**3%

*“Used. Product came used. Covered in hair and fuzz right out of the box.”*

**Length**3%

*“its way too long”*

**Warmth**2%

*“not as warm as expected”*

**Comfort-Overall**2%

*“Didn't happen the one I received was tight and uncomfortable”*

**Smell**2%

*“had a chemical type smell”*

### **Top return reasons **

**Size-Overall**61%

**Color**12%

**Length**5%

**Material Quality**4%

**Advertised Vs Actual Product**3%

**Shape/Style**3%

**Value For Money**2%

**Thin**1%

**Quality-Overall**1%

**Stitch/Finish/Polish**1%