---
title: "green beanie — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/green-beanie"
last_updated: "2026-07-14T02:16:09.052Z"
locale: en
meta:
  description: "soft demand (-80.7% this quarter) — green beanie doesn't clear our bar today."
  "og:description": "soft demand (-80.7% this quarter) — green beanie doesn't clear our bar today."
  "og:title": "green beanie — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **green beanie**

**Skip it**

Soft demand (-80.7% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 0Conversion 30Competition 90Returns 41Price range 67Avg price 63Brand share 87Review moat 21Quality gap 35

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$4.62–$36.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.54**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$87K**

$87K/yr · 264K searches

**Review moat**

**Bad****11,744.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-80.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**42 **▲rising

**Sellers**

**100**

**Top-5 brand share**

**48%**

**Open market**

**46%**

- Carhartt17% - Gelante9% - MaxNova8% - Top Level7% - Home Prefer7% - Connectyle7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 93 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Top Level Unisex Cuffed Plain Skull Beanie Toboggan Knit Hat/Cap Kelly Green](https://m.media-amazon.com/images/I/61dh2S1sCTL.jpg)**Top Level Unisex Cuffed Plain Skull Beanie Toboggan Knit Hat/Cap Kelly Green**Top Level**$7.60**4.6★23,425 rev](https://www.amazon.com/dp/B01LX3UAYA) [2![Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Army Green)](https://m.media-amazon.com/images/I/51DADdipaaL.jpg)**Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Army Green)**Connectyle**$10.17**4.6★11,094 rev](https://www.amazon.com/dp/B07X14YTGC) [3![Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hunter Green](https://m.media-amazon.com/images/I/51HVm9d+o-L.jpg)**Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Hunter Green**Gelante**$7.70**4.6★1,001 rev](https://www.amazon.com/dp/B0BCXDNHRH) [4![Carhartt Mens Knit Cuffed Beanie Dusty Olive One Size](https://m.media-amazon.com/images/I/51xU1Vk19sL.jpg)**Carhartt Mens Knit Cuffed Beanie Dusty Olive One Size**Carhartt**$20.05**4.8★150,550 rev](https://www.amazon.com/dp/B0F7ZWM6H3) [5![MaxNova St. Patricks Day Green Beanie Women Mens Slouchy Beanie Cap](https://m.media-amazon.com/images/I/512EshucVlL.jpg)**MaxNova St. Patricks Day Green Beanie Women Mens Slouchy Beanie Cap**MaxNova**$9.43**4.6★2,594 rev](https://www.amazon.com/dp/B07VNX6SR7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Green](https://m.media-amazon.com/images/I/41CZHAUAIFL.jpg)**Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Green**Simapu**$13.09**32 rev4mo ago](https://www.amazon.com/dp/B0GHY7D734) [![Carhartt Mens Knit Cuffed Beanie Fresh Mint One Size](https://m.media-amazon.com/images/I/51Kf37NCpnL.jpg)**Carhartt Mens Knit Cuffed Beanie Fresh Mint One Size**Carhartt**$19.78**150,550 rev9mo ago](https://www.amazon.com/dp/B0FVJP462Q) [![WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Dark Green](https://m.media-amazon.com/images/I/51a4KpwQVKL.jpg)**WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Dark Green**WDAIYEK**$13.04**29 rev9mo ago](https://www.amazon.com/dp/B0FRY8SWS8) [![vidsel 50% Wool Thick Beanie Hat for Men Women Seamless Winter Knit Skull Cap Cuffed Fisherman Beanie Warm Trawler Watch Cap Green](https://m.media-amazon.com/images/I/41Sf1FbmI+L.jpg)**vidsel 50% Wool Thick Beanie Hat for Men Women Seamless Winter Knit Skull Cap Cuffed Fisherman Beanie Warm Trawler Watch Cap Green**vidsel**$11.60**57 rev10mo ago](https://www.amazon.com/dp/B0FJDWN8YL) [![Spyder Womens Waffle Knit Ribbed Cuff Beanie Sage One Size](https://m.media-amazon.com/images/I/514uACzTaQL.jpg)**Spyder Womens Waffle Knit Ribbed Cuff Beanie Sage One Size**Spyder**$12.63**61 rev10mo ago](https://www.amazon.com/dp/B0FPRLGKS4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats](https://m.media-amazon.com/images/I/41sWbKzfniL.jpg)**ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats**ROYBENS**$12.47**4.4★**▲ 680%**](https://www.amazon.com/dp/B0FJ1X5M8M) [![The Hat Depot - 100% Cotton Eco Soft and Comfort Cuffed Skull Plain Daily Beanie(Hunter Green 2)](https://m.media-amazon.com/images/I/616qUgRUnGL.jpg)**The Hat Depot - 100% Cotton Eco Soft and Comfort Cuffed Skull Plain Daily Beanie(Hunter Green 2)**The Hat Depot**$13.15**4.5★**▲ 675%**](https://www.amazon.com/dp/B0CHMY9VHD) [![The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)](https://m.media-amazon.com/images/I/41neegBm8VL.jpg)**The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)**The Hat Depot**$11.25**4.2★**▲ 600%**](https://www.amazon.com/dp/B0CKY5SX4M) [![Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Green](https://m.media-amazon.com/images/I/41CZHAUAIFL.jpg)**Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Green**Simapu**$13.09**4.4★**▲ 600%**](https://www.amazon.com/dp/B0GHY7D734) [![The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Dark Green)](https://m.media-amazon.com/images/I/41NUKKmq08L.jpg)**The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Dark Green)**The Hat Depot**$11.40**4.2★**▲ 600%**](https://www.amazon.com/dp/B0CKY49QZT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -80.7% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**20%

*“Warm hat”*

**Quality-Overall**15%

*“It looks well made”*

**Size-Overall**14%

*“The fit is comfortable”*

**Color**11%

*“Gorgeous color”*

**Comfort-Overall**7%

*“Very comfy”*

**Soft Feel**4%

*“Soft & cozy 🖤 the color”*

**Value For Money**4%

*“Good for the price”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Lining Quality**2%

*“I like the lining”*

**Thickness**2%

*“Warm hat, thick, great looking quality hat”*

### **What buyers complain about **

**Size-Overall**33%

*“Very loose”*

**Color**9%

*“the color is a very dark”*

**Durability**4%

*“falls apart after a couple years with regular washing”*

**Quality-Overall**4%

*“Cheap and practically useless”*

**Value For Money**3%

*“expensive”*

**Thickness**3%

*“Need to be thinner”*

**Stitch/Finish/Polish**2%

*“My only complaint is when you cuff the beanie there is a stitched line down the top center of the hat that the pictures don't show on the models”*

**Allergies**2%

*“Kind of itchy”*

**Stretchability/Expandability/Elasticity**2%

*“doesn't stretch out”*

**Gap/Hole**1%

*“Had a small hole in it”*

### **Top return reasons **

**Size-Overall**58%

**Color**20%

**Advertised Vs Actual Product**4%

**Length**4%

**Material Quality**2%

**Shape/Style**2%

**Value For Money**2%

**Thin**1%

**Quality-Overall**1%

**Width**1%