---
title: "golf beanie — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/golf-beanie"
last_updated: "2026-07-14T02:10:53.571Z"
locale: en
meta:
  description: "soft demand (-69.8% this quarter) — golf beanie doesn't clear our bar today."
  "og:description": "soft demand (-69.8% this quarter) — golf beanie doesn't clear our bar today."
  "og:title": "golf beanie — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **golf beanie**

**Skip it**

Soft demand (-69.8% this quarter) — this niche doesn't clear our bar today.

Market size 41Growth 0Conversion 18Competition 80Returns 74Price range 83Avg price 93Brand share 21Review moat 23Quality gap 32

**Avg price**

**Great****$22.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.25–$36.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$210K**

$210K/yr · 651K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,029.22**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-69.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**12 **▲rising

**Sellers**

**165**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- Nike63% - adidas15% - Spyder6% - Carhartt4% - QINGLONGLIN3% - Under Armour2% - Open — no brand owns it (6 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$17K12%$25K16%$34K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nike Unisex Beanie Cuffed (Black)](https://m.media-amazon.com/images/I/41qjTzW6phL.jpg)**Nike Unisex Beanie Cuffed (Black)**Nike**$25.20**4.6★5,085 rev](https://www.amazon.com/dp/B08S22J84V) [2![Nike Pro Combat Hyperwarm Skull Cap Black](https://m.media-amazon.com/images/I/31xmgoILWbL.jpg)**Nike Pro Combat Hyperwarm Skull Cap Black**Nike**$31.60**4.7★931 rev](https://www.amazon.com/dp/B00MURUOJ8) [3![Nike Sportswear Cuffed Beanie Utility Black Misc](https://m.media-amazon.com/images/I/41O4dvr7RKL.jpg)**Nike Sportswear Cuffed Beanie Utility Black Misc**Nike**$33.22**4.6★448 rev](https://www.amazon.com/dp/B07M8TJFV3) [4![Nike Unisex Beanie Cuffed (Anthracite)](https://m.media-amazon.com/images/I/51zCszvtRlL.jpg)**Nike Unisex Beanie Cuffed (Anthracite)**Nike**$22.55**4.6★5,085 rev](https://www.amazon.com/dp/B08S19GH26) [5![Adidas Mens Team Issue Beanie Standard Fit Winter Knit Hat](https://m.media-amazon.com/images/I/51TJE-sxWQL.jpg)**Adidas Mens Team Issue Beanie Standard Fit Winter Knit Hat**adidas**$12.75**4.5★146 rev](https://www.amazon.com/dp/B0DQ9CY3VP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SAITAG 3Pcs Skull Cap Helmet Liner Beanie Cooling Breathable Mesh Sweat Caps Cycling Motorcycling Football Hat for Men Women](https://m.media-amazon.com/images/I/31AjbQMu4qL.jpg)**SAITAG 3Pcs Skull Cap Helmet Liner Beanie Cooling Breathable Mesh Sweat Caps Cycling Motorcycling Football Hat for Men Women**SAITAG**$15.20**65 rev3mo ago](https://www.amazon.com/dp/B0GHDT3XRX) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/414pafrtPnL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.03**166 rev5mo ago](https://www.amazon.com/dp/B0GHF39KMP) [![Titleist Mens Players Beanie Eucalyptus/Heather Gray](https://m.media-amazon.com/images/I/516ExPnh2lL.jpg)**Titleist Mens Players Beanie Eucalyptus/Heather Gray**Titleist**$27.86**76 rev9mo ago](https://www.amazon.com/dp/B0FTBHR6SX) [![Spyder Mens Reversible Slouch Beanie Polar One Size](https://m.media-amazon.com/images/I/41HwJrE4iyL.jpg)**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SAITAG 3Pcs Skull Cap Helmet Liner Beanie Cooling Breathable Mesh Sweat Caps Cycling Motorcycling Football Hat for Men Women](https://m.media-amazon.com/images/I/31AjbQMu4qL.jpg)**SAITAG 3Pcs Skull Cap Helmet Liner Beanie Cooling Breathable Mesh Sweat Caps Cycling Motorcycling Football Hat for Men Women**SAITAG**$15.20**3.7★**▲ 375%**](https://www.amazon.com/dp/B0GHDT3XRX) [![The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)](https://m.media-amazon.com/images/I/41neegBm8VL.jpg)**The Hat Depot Kids 100% Washed Cotton Soft and Light Cuffed Skull Plain Daily Beanie for 2-5 yrs Children.(Olive)**The Hat Depot**$11.25**4.2★**▲ 368%**](https://www.amazon.com/dp/B0CKY5SX4M) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/414pafrtPnL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.03**4.6★**▲ 361%**](https://www.amazon.com/dp/B0GHF39KMP) [![QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling](https://m.media-amazon.com/images/I/31Irluu9lmL.jpg)**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 361%**](https://www.amazon.com/dp/B0GHF67NGP) [![Spyder Mens Fleece Lined Cuff Logo Beanie Pewter One Size](https://m.media-amazon.com/images/I/51DrD0d6sDL.jpg)**Spyder Mens Fleece Lined Cuff Logo Beanie Pewter One Size**Spyder**$16.72**4.6★**▲ 348%**](https://www.amazon.com/dp/B0FPPSDFNJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -69.8% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Oct, Nov, Dec · busiest ÷ quietest = 22.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“not too tight”*

**Quality-Overall**17%

*“Great Quality Beanie”*

**Warmth**16%

*“Keep warm”*

**Comfort-Overall**7%

*“It is very comfortable to wear”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Material Quality**4%

*“Good material”*

**Value For Money**3%

*“Good price”*

**Color**3%

*“Color and quality great”*

**Breathability**3%

*“It is very comfortable and breathable”*

**Weight Light**2%

*“Good lightweight toppers”*

### **What buyers complain about **

**Size-Overall**30%

*“Way too big”*

**Quality-Overall**9%

*“Unhappy with the quality”*

**Color**4%

*“Wrong color”*

**Thickness**3%

*“This beanie is thin”*

**Value For Money**3%

*“Could have been cheaper”*

**Advertised Vs Actual Product**3%

*“Doesnt seem to be whats advertised”*

**Length**2%

*“its way too long”*

**Comfort-Overall**2%

*“Didn't happen the one I received was tight and uncomfortable”*

**Functionality-Overall**2%

*“It doesnt work”*

**Grip**2%

*“has no grip around the rim of the cap”*

### **Top return reasons **

**Size-Overall**66%

**Color**5%

**Advertised Vs Actual Product**4%

**Material Quality**4%

**Length**4%

**Value For Money**2%

**Shape/Style**2%

**Product Condition**1%

**Stitch/Finish/Polish**1%

**Thin**1%