---
title: "girls windbreaker jacket — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-windbreaker-jacket"
last_updated: "2026-07-13T23:23:21.464Z"
locale: en
meta:
  description: "a small market ($41K/yr) — girls windbreaker jacket doesn't clear our bar today."
  "og:description": "a small market ($41K/yr) — girls windbreaker jacket doesn't clear our bar today."
  "og:title": "girls windbreaker jacket — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **girls windbreaker jacket**

**Skip it**

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 43Conversion 12Competition 96Returns 20Price range 87Avg price 95Brand share 80Review moat 51Quality gap 24

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$25.25**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.10–$79.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,460.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$41K**

$41K/yr · 171K searches

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**58 **▲rising

**Sellers**

**101**

**Top-5 brand share**

**55%**

**Open market**

**42%**

- MGEOY22% - Columbia16% - WELAKEN10% - Haloumoning4% - OlyPegic3% - EIGIOO3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4072%$8143%$1K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 188 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof](https://m.media-amazon.com/images/I/51CaUclGBdL.jpg)**WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof**WELAKEN**$22.48**4.7★1,981 rev](https://www.amazon.com/dp/B09689MGJ2) [2![MGEOY Girls Rain Jacket Hood Lightweight Waterproof Raincoat Rain Coats for Girls Kids Blue Size 7-8](https://m.media-amazon.com/images/I/315BUXynpzL.jpg)**MGEOY Girls Rain Jacket Hood Lightweight Waterproof Raincoat Rain Coats for Girls Kids Blue Size 7-8**MGEOY**$26.63**4.7★635 rev](https://www.amazon.com/dp/B0B93LPSPG) [3![MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Cotton Lined Rain Coat Windbreaker for Kids Blue 5/6](https://m.media-amazon.com/images/I/41LK0A-skkL.jpg)**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Cotton Lined Rain Coat Windbreaker for Kids Blue 5/6**MGEOY**$26.67**4.6★3,549 rev](https://www.amazon.com/dp/B085VXPRRN) [4![MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8](https://m.media-amazon.com/images/I/418wc7PoMcL.jpg)**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8**MGEOY**$32.32**4.7★5,493 rev](https://www.amazon.com/dp/B0FR1LG7RX) [5![Columbia Youth Girls Switchback II Rain Jacket Bright Plum Large](https://m.media-amazon.com/images/I/41bDvGH4yXL.jpg)**Columbia Youth Girls Switchback II Rain Jacket Bright Plum Large**Columbia**$27.41**4.6★12,564 rev](https://www.amazon.com/dp/B0CLRBJWWF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Purple 6-7](https://m.media-amazon.com/images/I/414OvffOAyL.jpg)**Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Purple 6-7**Buyboxs**$34.74**25 rev2mo ago](https://www.amazon.com/dp/B0GXYGTWRC) [![Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Dusty Pink 8-9](https://m.media-amazon.com/images/I/31dVNaGKpGL.jpg)**Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Dusty Pink 8-9**Buyboxs**$34.57**25 rev2mo ago](https://www.amazon.com/dp/B0GXYCC34N) [![IOFLIGGA Kids Lightweight Rain Jacket Packable Rain Windbreaker for Boys Girls Ultra Thin Summer Hooded Jacket (US Age 11 Years 12 Years Deep Purple)](https://m.media-amazon.com/images/I/41Vh-7GkA5L.jpg)**IOFLIGGA Kids Lightweight Rain Jacket Packable Rain Windbreaker for Boys Girls Ultra Thin Summer Hooded Jacket (US Age 11 Years 12 Years Deep Purple)**IOFLIGGA**$35.24**11 rev4mo ago](https://www.amazon.com/dp/B0GLNVY2M3) [![WELAKEN Girls Hooded Printed Rain Jacket Lightweight Water Resistant Raincoat with Zipper](https://m.media-amazon.com/images/I/41-MbEOM3vL.jpg)**WELAKEN Girls Hooded Printed Rain Jacket Lightweight Water Resistant Raincoat with Zipper**WELAKEN**$31.60**19 rev4mo ago](https://www.amazon.com/dp/B0GQ2SYT5R) [![Carters Toddler/Littile Girls Her Rainslicker Rain Jacket Transitional Windbreaker Lemon 5T](https://m.media-amazon.com/images/I/41v8j565eFL.jpg)**Carters Toddler/Littile Girls Her Rainslicker Rain Jacket Transitional Windbreaker Lemon 5T**Carter's**$25.79**52 rev4mo ago](https://www.amazon.com/dp/B0GP98K7XT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Youth Girls Switchback II Rain Jacket Bright Plum X-Small](https://m.media-amazon.com/images/I/41bDvGH4yXL.jpg)**Columbia Youth Girls Switchback II Rain Jacket Bright Plum X-Small**Columbia**$27.02**4.6★**▲ 80%**](https://www.amazon.com/dp/B0CLQRV74V) [![Columbia Youth Girls Lily Basin II Jacket Hot Coral/Satin Pink/Poppy Red X-Large](https://m.media-amazon.com/images/I/41Ae2EilTWL.jpg)**Columbia Youth Girls Lily Basin II Jacket Hot Coral/Satin Pink/Poppy Red X-Large**Columbia**$14.05**4.7★**▲ 80%**](https://www.amazon.com/dp/B0FB2DZBXY) [![Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Purple 6-7](https://m.media-amazon.com/images/I/414OvffOAyL.jpg)**Buyboxs Kids Rain Jacket Girls Lightweight Raincoats Girls Outdoor Windbreaker Jackets with Detachable Hood Purple 6-7**Buyboxs**$34.74**4.9★**▲ 79%**](https://www.amazon.com/dp/B0GXYGTWRC) [![SNOW DREAMS Girls Waterproof Rain Jacket Windbreaker Lightweight Raincoat Light Kids Golden Size 10](https://m.media-amazon.com/images/I/41CcKd4FDuL.jpg)**SNOW DREAMS Girls Waterproof Rain Jacket Windbreaker Lightweight Raincoat Light Kids Golden Size 10**SNOW DREAMS**$17.30**3.9★**▲ 79%**](https://www.amazon.com/dp/B0D8T3ML3J) [![EIGIOO Boys Girls Windbreaker Hooded Jackets Lightweight Packable Jacket Toddler Rain Coats Purple 6 Years](https://m.media-amazon.com/images/I/31rCWFoBPsL.jpg)**EIGIOO Boys Girls Windbreaker Hooded Jackets Lightweight Packable Jacket Toddler Rain Coats Purple 6 Years**EIGIOO**$21.06**4.8★**▲ 79%**](https://www.amazon.com/dp/B0FR3M3KD7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“Fits to size”*

**Quality-Overall**14%

*“Good quality”*

**Weight Light**10%

*“Its lightweight and easy to layer”*

**Weather Proof**8%

*“great for in between weather”*

**Color**6%

*“the color is vibrant”*

**Advertised Vs Actual Product**4%

*“As described”*

**Water Resistance**4%

*“it's definitely very durable in rain meaning it's very waterproof”*

**Lining Quality**3%

*“I love the soft lining inside so its more comfortable than a basic rain jacket”*

**Comfort-Overall**3%

*“Comfortable”*

**Value For Money**3%

*“Very reasonable price”*

### **What buyers complain about **

**Size-Overall**17%

*“Runs big”*

**Thickness**9%

*“This is not thick”*

**Durability**9%

*“not durable”*

**Thin**6%

*“Too thin”*

**Zipper Quality**4%

*“Zipper broke first week my daughter used it”*

**Product Condition**2%

*“It looks used”*

**Quality-Overall**2%

*“Cheap Coat”*

**Water Resistance**2%

*“Not waterproof”*

**Strength**2%

*“It was flimsy”*

**Advertised Vs Actual Product**2%

*“Doesnt look like exactly like picture”*

### **Top return reasons **

**Size-Overall**60%

**Thin**8%

**Sleeve Fit**5%

**Material Quality**3%

**Advertised Vs Actual Product**3%

**Color**2%

**Chest Fit**2%

**Length**2%

**Lining Quality**1%

**Shoulder Fit**1%