--- title: "girls sun hat — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-sun-hat" last_updated: "2026-07-10T01:07:59.625Z" locale: en meta: description: "girls sun hat shows a fragmented shelf (top 5 take 22% of clicks), but a small market ($104K/yr) keeps it on the watch list." "og:description": "girls sun hat shows a fragmented shelf (top 5 take 22% of clicks), but a small market ($104K/yr) keeps it on the watch list." "og:title": "girls sun hat — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" --- Back to Flapen home # **girls sun hat** **Worth a look****54/100 ** girls sun hat shows a fragmented shelf (top 5 take 22% of clicks), but a small market ($104K/yr) keeps it on the watch list. **Market/yr** **$104K** **Growth (1y)** **+231.9%** **Products** **93** **Brands** **38** was 55 a year ago **Sellers** **46** **Price range** **$5.96–$33.81** **Returns** **3.1%** **Rating** **4.7★** **Worth a look** Scored 54/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **80** ×0.30 Competition **93** ×0.20 Quality gap **25** ×0.10 Returns **75** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +231.9% year over year. 20K10KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.3× ## **Competition** - HONGTEYA18% - ZOORON15% - ICOSY10% - Century Star6% - Aenmt6% - LCZTN4% - Other (32 brands)40% Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen. 38 brands and 46 sellers compete here. **Brands** **38 **▼falling was 55 a year ago **Sellers** **46** **Top 5 brand share** **56%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg) [**Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years**](https://www.amazon.com/dp/B0BS8WT7HL) HONGTEYA$12.024.7★2,4766%▲rising 2 ![Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T](https://m.media-amazon.com/images/I/41NWPJxFCKL.jpg) [**Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T**](https://www.amazon.com/dp/B0BS9M2V1S) Century Star$12.434.6★9295%▼falling 3 ![Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue](https://m.media-amazon.com/images/I/51yLWBLUOOL.jpg) [**Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue**](https://www.amazon.com/dp/B0C89L7D8S) ICOSY$9.334.7★1,2674%▼falling 4 ![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red](https://m.media-amazon.com/images/I/31g4egtIFsS.jpg) [**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red**](https://www.amazon.com/dp/B096YRNCXN) Aenmt$9.184.7★6744%▲rising 5 ![Kids Sun Hat Mesh Bucket UV Protection Toddler Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Teal Purple](https://m.media-amazon.com/images/I/41FaklsXuUL.jpg) [**Kids Sun Hat Mesh Bucket UV Protection Toddler Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Teal Purple**](https://www.amazon.com/dp/B09QPYFS88) ICOSY$9.354.7★1,2673%▼falling 6 ![2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Pink + White)](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg) [**2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Pink + White)**](https://www.amazon.com/dp/B0BS8VSFBC) HONGTEYA$11.484.7★2,4763%▲rising 7 ![LCZTN Kids Ponytail Sun Hat Wide Brim UV Protection for Girls Beach Bucket Cap (M:20.5-21.7 Head circumferences Suggest to 5-12T Purple)](https://m.media-amazon.com/images/I/41qL0-VkBYL.jpg) [**LCZTN Kids Ponytail Sun Hat Wide Brim UV Protection for Girls Beach Bucket Cap (M:20.5-21.7 Head circumferences Suggest to 5-12T Purple)**](https://www.amazon.com/dp/B07W93GMGB) LCZTN$9.614.8★1,2862%—flat 8 ![Kids UV Sun Hat with Ponytail Hole UPF 50 Bucket Cap for Girls Summer Beach ? Fishing (M:5-12T(Head circumferences 20.6-21.8) Light Pink) Medium](https://m.media-amazon.com/images/I/417QvgldmVL.jpg) [**Kids UV Sun Hat with Ponytail Hole UPF 50 Bucket Cap for Girls Summer Beach ? Fishing (M:5-12T(Head circumferences 20.6-21.8) Light Pink) Medium**](https://www.amazon.com/dp/B07VYY2G6C) 29 IYEBRAO$8.804.7★1,5572%▲rising 9 ![Outdoor Kids Sun Hat UPF 50+ Quick Dry Foldable Bucket Hat Lightweight Adjustable Fishing Safari Hat for Girls and Boys Pink](https://m.media-amazon.com/images/I/31VufU18bML.jpg) [**Outdoor Kids Sun Hat UPF 50+ Quick Dry Foldable Bucket Hat Lightweight Adjustable Fishing Safari Hat for Girls and Boys Pink**](https://www.amazon.com/dp/B0DPFQRBSJ) ZOORON$9.604.6★6482%▼falling 10 ![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Blue](https://m.media-amazon.com/images/I/41EWxTTeaeS.jpg) [**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Blue**](https://www.amazon.com/dp/B096YSTXYB) Aenmt$8.684.7★6742%—flat 11 ![ZOORON Kids Sun Hat with Neck Flap UPF 50+ UV Protection Wide Brim Breathable Fishing Safari Beach Summer Hat for Boys Girls Lightgrey](https://m.media-amazon.com/images/I/31RWqgNoIBL.jpg) [**ZOORON Kids Sun Hat with Neck Flap UPF 50+ UV Protection Wide Brim Breathable Fishing Safari Beach Summer Hat for Boys Girls Lightgrey**](https://www.amazon.com/dp/B0D6BD1S1K) ZOORON$9.454.7★3872%—flat 12 ![Kids Sun Hat for Toddler Girls Unicorn Bucket Hats UV Protection Summer Hat for Kids Wide Brim Fishing Hat 2-8 Years Colorful](https://m.media-amazon.com/images/I/41MP2YqLJvL.jpg) [**Kids Sun Hat for Toddler Girls Unicorn Bucket Hats UV Protection Summer Hat for Kids Wide Brim Fishing Hat 2-8 Years Colorful**](https://www.amazon.com/dp/B091DJZYZN) ICOSY$8.854.8★7912%▼falling 13 ![Outdoor Kids Sun Hat with Neck Flap UPF 50+ Qucik Dry Breathable Bucket Hats for Baby Boys Girls Safari Fishing Beach Hat Summer Adventure Light Grey Age 2-12 Years](https://m.media-amazon.com/images/I/41SJ4MHWHtL.jpg) [**Outdoor Kids Sun Hat with Neck Flap UPF 50+ Qucik Dry Breathable Bucket Hats for Baby Boys Girls Safari Fishing Beach Hat Summer Adventure Light Grey Age 2-12 Years**](https://www.amazon.com/dp/B0DRCQ61HK) ZOORON$9.264.7★3702%—flat 14 ![ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Light Blue)](https://m.media-amazon.com/images/I/41jMikqSgDL.jpg) [**ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Light Blue)**](https://www.amazon.com/dp/B0GHRD6CQX) ZOORON$11.404.3★472%▲rising 15 ![ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Pink)](https://m.media-amazon.com/images/I/41M-uvigDqL.jpg) [**ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Pink)**](https://www.amazon.com/dp/B0GHR6TVT8) ZOORON$11.464.3★472%▲rising **~~Showing 15 of 93 — show all ~~** ## **Product shelf** All 93 tracked products in this niche. Top sellersNewestTrending [![Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg)**Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years** HONGTEYA**$12.02**4.7★2,476 reviews](https://www.amazon.com/dp/B0BS8WT7HL) [![Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T](https://m.media-amazon.com/images/I/41NWPJxFCKL.jpg)**Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T** Century Star**$12.43**4.6★929 reviews](https://www.amazon.com/dp/B0BS9M2V1S) [![Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue](https://m.media-amazon.com/images/I/51yLWBLUOOL.jpg)**Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue** ICOSY**$9.33**4.7★1,267 reviews](https://www.amazon.com/dp/B0C89L7D8S) [![Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red](https://m.media-amazon.com/images/I/31g4egtIFsS.jpg)**Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red** Aenmt**$9.18**4.7★674 reviews](https://www.amazon.com/dp/B096YRNCXN) [![Kids Sun Hat Mesh Bucket UV Protection Toddler Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Teal Purple](https://m.media-amazon.com/images/I/41FaklsXuUL.jpg)**Kids Sun Hat Mesh Bucket UV Protection Toddler Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Teal Purple** ICOSY**$9.35**4.7★1,267 reviews](https://www.amazon.com/dp/B09QPYFS88) [![2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Pink + White)](https://m.media-amazon.com/images/I/312yT4ngkBL.jpg)**2-Pack Toddler Baby Sun Hat Summer UPF 50+ Protection for Boys Girls Kids Adjustable Beach Hats with Bucket Wide Brim Age 1-7 Years Outdoor(Small Pink + White)** HONGTEYA**$11.48**4.7★2,476 reviews](https://www.amazon.com/dp/B0BS8VSFBC) [![LCZTN Kids Ponytail Sun Hat Wide Brim UV Protection for Girls Beach Bucket Cap (M:20.5-21.7 Head circumferences Suggest to 5-12T Purple)](https://m.media-amazon.com/images/I/41qL0-VkBYL.jpg)**LCZTN Kids Ponytail Sun Hat Wide Brim UV Protection for Girls Beach Bucket Cap (M:20.5-21.7 Head circumferences Suggest to 5-12T Purple)** LCZTN**$9.61**4.8★1,286 reviews](https://www.amazon.com/dp/B07W93GMGB) [![Kids UV Sun Hat with Ponytail Hole UPF 50 Bucket Cap for Girls Summer Beach ? Fishing (M:5-12T(Head circumferences 20.6-21.8) Light Pink) Medium](https://m.media-amazon.com/images/I/417QvgldmVL.jpg)**Kids UV Sun Hat with Ponytail Hole UPF 50 Bucket Cap for Girls Summer Beach ? Fishing (M:5-12T(Head circumferences 20.6-21.8) Light Pink) Medium** 29 IYEBRAO**$8.80**4.7★1,557 reviews](https://www.amazon.com/dp/B07VYY2G6C) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**23% *“Fit great”* **Quality-Overall**16% *“Its well made”* **Adjustability/Rotatability/Reclining**9% *“Good adjustability”* **Strap/String Quality**6% *“The strap is easy to adjust”* **Value For Money**5% *“Worth it”* **Comfort-Overall**5% *“they told me they were super comfy to wear”* **Color**4% *“Colors dont fade”* **Weight Light**4% *“Super lightweight”* **Suitability Hot Weather**3% *“Super cute and comfortable for summer”* **Material Quality**3% *“Good quality material”* ### **What buyers complain about ** **Size-Overall**36% *“Too small”* **Strap/String Quality**11% *“Strap broke in 2 months”* **Quality-Overall**8% *“Very Cheap made”* **Thickness**4% *“They are not very thick”* **Material Quality**4% *“Didnt love the material/quality seemed cheesy and wrinkly”* **Advertised Vs Actual Product**4% *“False advertisement”* **Hard Feel**2% *“became very hard”* **Durability**2% *“Not durable lasted less than a month then the chin strap broke”* **Stiffness**2% *“The brim is a bit stiff”* **Smell**2% *“Bad chemical smell, can't be machined washed, material feels like cardboard and plastic”* #### **Top return reasons**- Size-Overall76% - Color3% - Material Quality3% - Advertised Vs Actual Product2% - Value For Money2% - Quality-Overall2% - Shape/Style1% - Strap/String Quality1% - Thin1% - Width1%