---
title: "girls skechers — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-skechers"
last_updated: "2026-07-13T23:31:13.729Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — girls skechers doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — girls skechers doesn't clear our bar today."
  "og:title": "girls skechers — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **girls skechers**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 15Growth 28Conversion 2Competition 98Returns 17Price range 90Avg price 95Brand share 34Review moat 55Quality gap 24

**Competition**

**Incredible****7%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$33.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.50–$69.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,281.31**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.8%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$59K**

$59K/yr · 1.1M searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

**Brands**

**42 **▲rising

**Sellers**

**137**

**Top-5 brand share**

**84%**

**Open market**

**14%**

- Skechers69% - RUNSIDE7% - adidas5% - Stelle2% - PROJECT MOTION SUNDAYS2% - JMFCHI1% - Open — no brand owns it (36 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5882%$1K3%$2K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 408 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Skechers Kids Bounder - Simple Cute Sneaker Black 1 Little Kid](https://m.media-amazon.com/images/I/41sPAnsGmoL.jpg)**Skechers Kids Bounder - Simple Cute Sneaker Black 1 Little Kid**Skechers**$40.23**4.7★1,213 rev](https://www.amazon.com/dp/B0CNY6D16V) [2![Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Navy/Multi 3.5 Big Kid](https://m.media-amazon.com/images/I/41Adh6V6q1L.jpg)**Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Navy/Multi 3.5 Big Kid**Skechers**$32.57**4.7★2,675 rev](https://www.amazon.com/dp/B0BN7K5PHL) [3![Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Perwinkle/Multi 4 Big Kid](https://m.media-amazon.com/images/I/41nF+kyGRPL.jpg)**Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Perwinkle/Multi 4 Big Kid**Skechers**$30.68**4.7★2,675 rev](https://www.amazon.com/dp/B0BSMKRBFW) [4![Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Aqua/Pink 1 Little Kid](https://m.media-amazon.com/images/I/41EXyZxIczL.jpg)**Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Aqua/Pink 1 Little Kid**Skechers**$30.94**4.7★2,675 rev](https://www.amazon.com/dp/B0BN6WDX86) [5![Skechers Kids Uno Gen1 - Shimmer Away Sneaker White 3 Little Kid](https://m.media-amazon.com/images/I/41-lH7vpC0L.jpg)**Skechers Kids Uno Gen1 - Shimmer Away Sneaker White 3 Little Kid**Skechers**$41.77**4.7★920 rev](https://www.amazon.com/dp/B0BZ93XCQ9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12**adidas**$43.31**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMCFJV6D) [![Adidas Unisex-Kids Samba Indoor White/None/None 2](https://m.media-amazon.com/images/I/31ORtOXBiRL.jpg)**Adidas Unisex-Kids Samba Indoor White/None/None 2**adidas**$69.63**1,800 rev1mo ago](https://www.amazon.com/dp/B0CKMDFQCH) [![Adidas Unisex-Kids VL Court 3.0 White/Flash Aqua/Alumina 13](https://m.media-amazon.com/images/I/31ylGF0DtCL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Flash Aqua/Alumina 13**adidas**$44.13**2,161 rev1mo ago](https://www.amazon.com/dp/B0DJVB75H4) [![adidas Unisex-Kids Grand Court 3.0 El C White/Blush Pink/Gum 12](https://m.media-amazon.com/images/I/31tlTBODvKL.jpg)**adidas Unisex-Kids Grand Court 3.0 El C White/Blush Pink/Gum 12**adidas**$39.39**38 rev1mo ago](https://www.amazon.com/dp/B0FFZHNWRV) [![adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 13.5](https://m.media-amazon.com/images/I/31HKo4cHf1L.jpg)**adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 13.5**adidas**$38.26**337 rev1mo ago](https://www.amazon.com/dp/B0F337C8HY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Skechers Girls Glide-Step Flow Sneaker Black 2.5 Little Kid](https://m.media-amazon.com/images/I/41JGEgWN7eL.jpg)**Skechers Girls Glide-Step Flow Sneaker Black 2.5 Little Kid**Skechers**$32.03**4.7★**▲ 83%**](https://www.amazon.com/dp/B0FK7V58TH) [![Skechers Girls Hands Free Slip-Ins-Contour Foam - Gentle Bloom 304104L (Little Kid/Big Kid) Rose 3 Little Kid M](https://m.media-amazon.com/images/I/4141PfqPlpL.jpg)**Skechers Girls Hands Free Slip-Ins-Contour Foam - Gentle Bloom 304104L (Little Kid/Big Kid) Rose 3 Little Kid M**Skechers**$57.50**5.0★**▲ 80%**](https://www.amazon.com/dp/B0G27WBFQV) [![adidas Unisex-Kids X_PLR Path Blush Pink/Wonder White 11](https://m.media-amazon.com/images/I/31USKj2j75L.jpg)**adidas Unisex-Kids X_PLR Path Blush Pink/Wonder White 11**adidas**$36.02**4.6★**▲ 80%**](https://www.amazon.com/dp/B0F2G42PH5) [![Skechers Kids Twinkle Toes Twinkle Sparks-Cloud Cutie Sneaker Multi 13.5 Little Kid](https://m.media-amazon.com/images/I/41xZiI41SlL.jpg)**Skechers Kids Twinkle Toes Twinkle Sparks-Cloud Cutie Sneaker Multi 13.5 Little Kid**Skechers**$38.04**4.7★**▲ 80%**](https://www.amazon.com/dp/B0D7B1G83N) [![Mishansha Boys Girls Hiking Shoes Low Top Sneakers Outdoor Trekking Walking Climbing Running Shoes Pink 3 Little Kid](https://m.media-amazon.com/images/I/51QibScGJUL.jpg)**Mishansha Boys Girls Hiking Shoes Low Top Sneakers Outdoor Trekking Walking Climbing Running Shoes Pink 3 Little Kid**Mishansha**$35.30**4.3★**▲ 80%**](https://www.amazon.com/dp/B08CXYHVX5)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Fits as expected”*

**Comfort-Overall**19%

*“Cute and comfy”*

**Quality-Overall**10%

*“Good quality shoes”*

**Ease Of Use**6%

*“Quick and easy”*

**Durability**6%

*“Pretty durable”*

**Color**6%

*“Color is amazing”*

**Value For Money**5%

*“Good for the price”*

**Weight Light**5%

*“Light weight and easy to put on”*

**Exercise/Sports Suitability**2%

*“My son walks great in them”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Durability**23%

*“However not durable at all”*

**Size-Overall**17%

*“Bigger than expected”*

**Quality-Overall**16%

*“Poor Quality”*

**Value For Money**3%

*“Waste of Money”*

**Ease Of Cleaning**3%

*“But hard to keep clean”*

**Gap/Hole**3%

*“A hole in the toe area”*

**Product Condition**2%

*“They were clearly not new”*

**Color**2%

*“Not a fan of bright color”*

**Length**1%

*“Laces are way too long for these shoes”*

**Stretchability/Expandability/Elasticity**1%

*“the elastic broke with in the second week”*

### **Top return reasons **

**Size-Overall**37%

**Feet Fit**35%

**Length**11%

**Width**6%

**Advertised Vs Actual Product**2%

**Color**1%

**Comfort-Overall**1%

**Product Condition**1%

**Value For Money**1%

**Material Quality**1%