---
title: "girls size 9 shoes — Niche Verdict: Skip it (38&#x2F;100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-size-9-shoes"
last_updated: "2026-07-13T20:42:44.079Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — girls size 9 shoes doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — girls size 9 shoes doesn't clear our bar today."
  "og:title": "girls size 9 shoes — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **girls size 9 shoes**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 12Growth 25Conversion 3Competition 97Returns 21Price range 90Avg price 95Brand share 16Review moat 45Quality gap 23

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$33.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.21–$87.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,015.99**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****7.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$48K**

$48K/yr · 574K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**156**

**Top-5 brand share**

**94%**

**Open market**

**6%**

- adidas87% - RUNSIDE2% - adidas Originals2% - Amazon Essentials2% - STQ KIDS1% - K KomForme1% - Open — no brand owns it (17 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4782%$9563%$1K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 248 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adidas Unisex-Kids Adidas x Smiley World Graphics Sportswear T-Shirt Black/Bright Yellow/Carbon/White Large](https://m.media-amazon.com/images/I/31rpCqpB7KL.jpg)**Adidas Unisex-Kids Adidas x Smiley World Graphics Sportswear T-Shirt Black/Bright Yellow/Carbon/White Large**adidas**$15.32**4.6★45 rev](https://www.amazon.com/dp/B0D2GPHB4F) [2![adidas Unisex-Kids x Marvel Spider-Man Sportswear T-Shirt Set White/Black Small](https://m.media-amazon.com/images/I/311dtQ6lHTL.jpg)**adidas Unisex-Kids x Marvel Spider-Man Sportswear T-Shirt Set White/Black Small**adidas**$15.47**4.8★56 rev](https://www.amazon.com/dp/B0D2355BZH) [3![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12**adidas**$43.31**4.7★2,161 rev](https://www.amazon.com/dp/B0CMCFJV6D) [4![Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9](https://m.media-amazon.com/images/I/31gnyKLnufL.jpg)**Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9**adidas**$35.34**4.7★1,436 rev](https://www.amazon.com/dp/B0CPSMSTL9) [5![Adidas Unisex-Kids Lite Racer Adapt 7.0 Sportswear Bright Royal/White/Team Royal Blue 1](https://m.media-amazon.com/images/I/41GKyb8WQeL.jpg)**Adidas Unisex-Kids Lite Racer Adapt 7.0 Sportswear Bright Royal/White/Team Royal Blue 1**adidas**$42.58**4.6★2,524 rev](https://www.amazon.com/dp/B0D22VJL7J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Unisex-Baby Streetalk White/Iridescent/White 10](https://m.media-amazon.com/images/I/21eufWdIwxL.jpg)**adidas Unisex-Baby Streetalk White/Iridescent/White 10**adidas**$38.61**287 rev1mo ago](https://www.amazon.com/dp/B0F2GDMS67) [![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12**adidas**$43.31**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMCFJV6D) [![Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9](https://m.media-amazon.com/images/I/31gnyKLnufL.jpg)**Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9**adidas**$35.34**1,436 rev1mo ago](https://www.amazon.com/dp/B0CPSMSTL9) [![Adidas Unisex-Kids Samba Indoor White/None/None 4](https://m.media-amazon.com/images/I/31ORtOXBiRL.jpg)**Adidas Unisex-Kids Samba Indoor White/None/None 4**adidas**$69.54**1,800 rev1mo ago](https://www.amazon.com/dp/B0CKMBLKN2) [![adidas Unisex-Kids Grand Court 3.0 J White/Black 6](https://m.media-amazon.com/images/I/213DqSvZgyL.jpg)**adidas Unisex-Kids Grand Court 3.0 J White/Black 6**adidas**$42.32**250 rev1mo ago](https://www.amazon.com/dp/B0F2GMBX8G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 6](https://m.media-amazon.com/images/I/21jysYmJqML.jpg)**adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 6**adidas**$42.27**4.5★**▲ 65%**](https://www.amazon.com/dp/B0F2GD5VZK) [![adidas Boys Modern Black/White X-Small](https://m.media-amazon.com/images/I/41ediIM20nL.jpg)**adidas Boys Modern Black/White X-Small**adidas**$44.08**4.8★**▲ 65%**](https://www.amazon.com/dp/B0DB2FVS5L) [![adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 7](https://m.media-amazon.com/images/I/21jysYmJqML.jpg)**adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 7**adidas**$41.60**4.5★**▲ 64%**](https://www.amazon.com/dp/B0F2GLFMPP) [![adidas Unisex-Kids Grand Court 3.0 J Black/White 4.5](https://m.media-amazon.com/images/I/219fNPPtJyL.jpg)**adidas Unisex-Kids Grand Court 3.0 J Black/White 4.5**adidas**$35.95**4.6★**▲ 64%**](https://www.amazon.com/dp/B0F2G7NF37) [![Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 7](https://m.media-amazon.com/images/I/31qC-u6jktL.jpg)**Adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 7**adidas**$41.77**4.6★**▲ 64%**](https://www.amazon.com/dp/B0CKM8VHZ6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Fits as expected”*

**Quality-Overall**17%

*“Good Quality”*

**Comfort-Overall**15%

*“Cute and comfy”*

**Value For Money**7%

*“great value for money”*

**Durability**5%

*“Good durability”*

**Color**4%

*“the color is cute”*

**Weight Light**3%

*“Lightweight and easy to put on”*

**Shape/Style**2%

*“Cute and stylish”*

**Ease Of Use**2%

*“easy to put on or off”*

**Feet Fit**2%

*“So far so good they seem to be wide toe perfect for comfortable where during travel I will update my review when we get back from our trip”*

### **What buyers complain about **

**Size-Overall**24%

*“Size down”*

**Durability**18%

*“Falling apart”*

**Quality-Overall**5%

*“Low Quality”*

**Inflation/Deflation**3%

*“Deflated ball”*

**Feet Fit**3%

*“tight around my sons toes”*

**Color**2%

*“Not a fan of bright color”*

**Advertised Vs Actual Product**2%

*“Misleading photo - size 2 little kid has Velcro”*

**Value For Money**2%

*“While this set is not cheap”*

**Weight Heavy**2%

*“The bottoms are so bulky”*

**Strap/String Quality**1%

*“The shoulder straps arent very comfortable for daily use”*

### **Top return reasons **

**Size-Overall**43%

**Feet Fit**28%

**Length**12%

**Width**6%

**Advertised Vs Actual Product**2%

**Color**1%

**Value For Money**1%

**Material Quality**1%

**Product Condition**1%

**Waist Fit**1%