---
title: "girls shoes size 9 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-shoes-size-9"
last_updated: "2026-07-13T23:32:03.045Z"
locale: en
meta:
  description: "weak search conversion (1.2%) — girls shoes size 9 doesn't clear our bar today."
  "og:description": "weak search conversion (1.2%) — girls shoes size 9 doesn't clear our bar today."
  "og:title": "girls shoes size 9 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **girls shoes size 9**

**Skip it**

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 15Competition 98Returns 16Price range 82Avg price 95Brand share 83Review moat 34Quality gap 32

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$23.84**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$9.39–$45.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,089.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$89K**

$89K/yr · 312K searches

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****8.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

**Brands**

**66 **▲rising

**Sellers**

**116**

**Top-5 brand share**

**52%**

**Open market**

**43%**

- Carter's21% - Simple Joys by Carter's11% - adidas8% - STQ KIDS6% - Skechers6% - RUNSIDE5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$8862%$2K3%$3K4%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 271 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10](https://m.media-amazon.com/images/I/51xaj1QejhL.jpg)**TOEDNNQI Boys Girls Sneakers Kids Lightweight Breathable Strap Athletic Running Shoes for Toddler/Little Kid/Big Kid Grey Size 10**TOEDNNQI**$19.31**4.4★13,390 rev](https://www.amazon.com/dp/B083LW8L3R) [2![Simple Joys by Carters Boys Jesse Casual Sneaker White](https://m.media-amazon.com/images/I/31GM3BUkKWL.jpg)**Simple Joys by Carters Boys Jesse Casual Sneaker White**Simple Joys by Carter's**$14.64**4.7★652 rev](https://www.amazon.com/dp/B08M6GH4LC) [3![Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9](https://m.media-amazon.com/images/I/31gnyKLnufL.jpg)**Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9**adidas**$35.34**4.7★1,436 rev](https://www.amazon.com/dp/B0CPSMSTL9) [4![RUNSIDE Boys Girls Tennis Shoes Kids Lightweight Breathable Sneakers Lace-up Running Athletic Shoes for Toddler/Little Kid/Big Kid Purple](https://m.media-amazon.com/images/I/41ejeQ6IocL.jpg)**RUNSIDE Boys Girls Tennis Shoes Kids Lightweight Breathable Sneakers Lace-up Running Athletic Shoes for Toddler/Little Kid/Big Kid Purple**RUNSIDE**$22.31**4.4★3,301 rev](https://www.amazon.com/dp/B0BLYKD5W4) [5![Simple Joys by Carters Boys Bailey Sneaker Navy](https://m.media-amazon.com/images/I/31g4UxSL2PL.jpg)**Simple Joys by Carters Boys Bailey Sneaker Navy**Simple Joys by Carter's**$19.02**4.5★3,832 rev](https://www.amazon.com/dp/B096488JJ8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9](https://m.media-amazon.com/images/I/31gnyKLnufL.jpg)**Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9**adidas**$35.34**1,436 rev1mo ago](https://www.amazon.com/dp/B0CPSMSTL9) [![Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 9K](https://m.media-amazon.com/images/I/31M69b-RMpL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Black/Grey 9K**adidas**$36.50**1,436 rev1mo ago](https://www.amazon.com/dp/B0CCQ5K31M) [![Adidas Unisex-Baby Lite Racer Adapt 7.0 Black/Black/Grey 9](https://m.media-amazon.com/images/I/31226zXuZdL.jpg)**Adidas Unisex-Baby Lite Racer Adapt 7.0 Black/Black/Grey 9**adidas**$36.09**1,530 rev1mo ago](https://www.amazon.com/dp/B0DLCPB1DR) [![adidas Unisex-Baby Marvel Lightorama Spider-man Better Scarlet/White/Bright Royal 9](https://m.media-amazon.com/images/I/410JuWQBsxL.jpg)**adidas Unisex-Baby Marvel Lightorama Spider-man Better Scarlet/White/Bright Royal 9**adidas**$35.03**171 rev1mo ago](https://www.amazon.com/dp/B0F1X3C58H) [![adidas Unisex-Baby Marvel Lightorama Spider-man Better Scarlet/White/Bright Royal 9.5](https://m.media-amazon.com/images/I/410JuWQBsxL.jpg)**adidas Unisex-Baby Marvel Lightorama Spider-man Better Scarlet/White/Bright Royal 9.5**adidas**$35.76**171 rev1mo ago](https://www.amazon.com/dp/B0F1X82R7B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Carters Girls Gardin White Multi Sandal](https://m.media-amazon.com/images/I/314ZiEC0kYL.jpg)**Carters Girls Gardin White Multi Sandal**Carter's**$20.95**4.3★**▲ 78%**](https://www.amazon.com/dp/B0G2RHTNLK) [![Josmo Kids Monster Jam Sneakers LED Light Up Laceless Shoe - Monster Truck Shoes for Boys - Black Green/Grave Digger (Size 9 Toddler)](https://m.media-amazon.com/images/I/414uIGHVnBL.jpg)**Josmo Kids Monster Jam Sneakers LED Light Up Laceless Shoe - Monster Truck Shoes for Boys - Black Green/Grave Digger (Size 9 Toddler)**Josmo**$42.39**4.7★**▲ 78%**](https://www.amazon.com/dp/B0F56YTY1D) [![adidas Unisex-Baby Lightorama Ice Lavender/Silver Metallic/Flash Aqua 9.5](https://m.media-amazon.com/images/I/410heeop1NL.jpg)**adidas Unisex-Baby Lightorama Ice Lavender/Silver Metallic/Flash Aqua 9.5**adidas**$34.42**4.7★**▲ 78%**](https://www.amazon.com/dp/B0F1WYZKSP) [![Carters Boys Atley-Bp White Multi Casual Shoe](https://m.media-amazon.com/images/I/31CdyQ-bADL.jpg)**Carters Boys Atley-Bp White Multi Casual Shoe**Carter's**$16.93**5.0★**▲ 75%**](https://www.amazon.com/dp/B0G2RJ47JZ) [![Carters Boys Nouveau Navy/Grey Athletic Shoe](https://m.media-amazon.com/images/I/41UV724oBrL.jpg)**Carters Boys Nouveau Navy/Grey Athletic Shoe**Carter's**$22.86**5.0★**▲ 75%**](https://www.amazon.com/dp/B0G2RPHMLF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Shoes fit great”*

**Comfort-Overall**10%

*“Cute and Comfortable”*

**Quality-Overall**9%

*“Shoes are great quality”*

**Ease Of Use**8%

*“its incredibly easy to wear”*

**Value For Money**6%

*“Great value for money”*

**Durability**6%

*“Ive had them over a year so they are pretty durable”*

**Weight Light**5%

*“Light weight and easy to put on”*

**Color**4%

*“The color is vibrant”*

**Exercise/Sports Suitability**4%

*“My son walks great in them”*

**Shape/Style**3%

*“great style”*

### **What buyers complain about **

**Size-Overall**24%

*“Horrible fit”*

**Durability**17%

*“Fell apart”*

**Quality-Overall**8%

*“Poor Quality”*

**Product Condition**3%

*“Bought new, arrived used”*

**Ease Of Cleaning**2%

*“Its actually kind of hard to clean”*

**Value For Money**2%

*“Little costly”*

**Weight Heavy**2%

*“are too heavy for a toddler to wear”*

**Ease Of Use**2%

*“they are extremely difficult to get on”*

**Feet Fit**2%

*“Toe box way too wide”*

**Color**2%

*“Not a fan of bright color”*

### **Top return reasons **

**Feet Fit**37%

**Size-Overall**37%

**Length**12%

**Width**6%

**Advertised Vs Actual Product**2%

**Color**1%

**Product Condition**1%

**Value For Money**1%

**Material Quality**1%

**Quality-Overall**1%