---
title: "girls plaid dress — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-plaid-dress"
last_updated: "2026-07-09T23:11:12.827Z"
locale: en
meta:
  description: "high returns (12.5%) — girls plaid dress doesn't clear our bar today."
  "og:description": "high returns (12.5%) — girls plaid dress doesn't clear our bar today."
  "og:title": "girls plaid dress — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

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# **girls plaid dress**

**Skip it****52/100 **

high returns (12.5%) — girls plaid dress doesn't clear our bar today.

**Market/yr**

**$13K**

**Growth (1y)**

**+375.4%**

**Products**

**205**

**Brands**

**53**

was 38 a year ago

**Sellers**

**58**

**Price range**

**$9.18–$33.07**

**Returns**

**12.5%**

**Rating**

**4.4★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**91**

 ×0.30

Competition

**100**

 ×0.20

Quality gap

**47**

 ×0.10

Returns

**0**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 75 weeks — +375.4% year over year.

31K15KSpike '25Black Friday '25Holiday '25Spike '26Feb '25Apr '25Jul '25Oct '25Jan '26Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 28.7×

## **Competition**

- Amazon Essentials13% - LessonZoo11% - HILEELANG11% - The Children's Place10% - Xaatren8% - LKUSJMIS6% - Other (47 brands)41%

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen. 53 brands and 58 sellers compete here.

**Brands**

**53 **▲rising

was 38 a year ago

**Sellers**

**58**

**Top 5 brand share**

**53%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 4T](https://m.media-amazon.com/images/I/417-ofViFKL.jpg) [**Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 4T**](https://www.amazon.com/dp/B0FFJG9F9T)

Amazon Essentials$28.474.3★3133%▼falling

2
![Little Girl Short Sleeve Plaid Dress Summer Party Cotton Casual Red Check Swing Dress with Belt Size 7T](https://m.media-amazon.com/images/I/41whkI2PvKL.jpg) [**Little Girl Short Sleeve Plaid Dress Summer Party Cotton Casual Red Check Swing Dress with Belt Size 7T**](https://www.amazon.com/dp/B083DQNT8W)

HILEELANG$16.114.5★3,6173%▲rising

3
![The Childrens Place Short Sleeve Fashion Dress Small (5/6)](https://m.media-amazon.com/images/I/41dEHzxnIXL.jpg) [**The Childrens Place Short Sleeve Fashion Dress Small (5/6)**](https://www.amazon.com/dp/B0CKWLFCJ5)

The Children's Place$20.144.7★9153%▲rising

4
![HILEELANG Girls Gingham Dress Apricot Cotton Summer Dress Peter Pan Collar Puff Sleeve Plaid Dress for Toddler and Big Girls 3-13 Years](https://m.media-amazon.com/images/I/31EPMklJKYL.jpg) [**HILEELANG Girls Gingham Dress Apricot Cotton Summer Dress Peter Pan Collar Puff Sleeve Plaid Dress for Toddler and Big Girls 3-13 Years**](https://www.amazon.com/dp/B0GKV22K7H)

HILEELANG$19.053.9★742%▲rising

5
![LessonZoo Girls Plaid Dress Gingham Sleeveless Checkered Flowy Cami Strap Dress Casual Check Sundress for Kids 5-14 Years(Red Plaid 9-10 Years)](https://m.media-amazon.com/images/I/51c62HDRtcL.jpg) [**LessonZoo Girls Plaid Dress Gingham Sleeveless Checkered Flowy Cami Strap Dress Casual Check Sundress for Kids 5-14 Years(Red Plaid 9-10 Years)**](https://www.amazon.com/dp/B0GGZCPMZD)

LessonZoo$28.554.3★442%▲rising

6
![DeeFant Toddler Girl Dress Ruffle Sleeveless Little Girls Summer Outfits Kids Dresses Floral Sundress Beach Casual Khaki 2-3T](https://m.media-amazon.com/images/I/415m6Lnz57L.jpg) [**DeeFant Toddler Girl Dress Ruffle Sleeveless Little Girls Summer Outfits Kids Dresses Floral Sundress Beach Casual Khaki 2-3T**](https://www.amazon.com/dp/B0G3TMSJMR)

DeeFant$17.194.7★1922%▲rising

7
![Amazon Essentials x Sofia Grainge Baby Girls Long Sleeve Flannel Dress Cherry Red Festive Plaid 6-9 Months](https://m.media-amazon.com/images/I/41A9aPFtSaL.jpg) [**Amazon Essentials x Sofia Grainge Baby Girls Long Sleeve Flannel Dress Cherry Red Festive Plaid 6-9 Months**](https://www.amazon.com/dp/B0FFJNRVS6)

Amazon Essentials$28.784.3★3131%▲rising

8
![blibean Girls Summer Dresses Kids Sleeveless Plaid Dress Size 6-7 Blue](https://m.media-amazon.com/images/I/41ZIPds26hL.jpg) [**blibean Girls Summer Dresses Kids Sleeveless Plaid Dress Size 6-7 Blue**](https://www.amazon.com/dp/B0G3X95DZG)

blibean$19.584.8★241%▲rising

9
![UMEKO Girls Polka Dot Print Midi Dress Button Down V Neck Short Sleeve Ruffle Casual Dresses (11-12 Year Y-Pink)](https://m.media-amazon.com/images/I/51tC9lVo6VL.jpg) [**UMEKO Girls Polka Dot Print Midi Dress Button Down V Neck Short Sleeve Ruffle Casual Dresses (11-12 Year Y-Pink)**](https://www.amazon.com/dp/B09ZDJJSGM)

UMEKO$24.854.2★3311%▲rising

10

![Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 3T](https://m.media-amazon.com/images/I/417-ofViFKL.jpg) [**Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 3T**](https://www.amazon.com/dp/B0FFJQG9M4)

Amazon Essentials$28.624.3★3131%▼falling

11

![Vieille Red Plaid Dress Toddler Girls Cute Summer Dresses Backless Sundress 4T Outfits Girls Hawaiian Dresses Size 5](https://m.media-amazon.com/images/I/51hx0nX9PKL.jpg) [**Vieille Red Plaid Dress Toddler Girls Cute Summer Dresses Backless Sundress 4T Outfits Girls Hawaiian Dresses Size 5**](https://www.amazon.com/dp/B09PN4BTDC)

Vieille$17.974.6★1,0891%▲rising

12

![Amazon Essentials x Sofia Grainge Baby Girls Long Sleeve Flannel Dress Ivory Light Blue Simple Plaid 0-3 Months](https://m.media-amazon.com/images/I/41LN3g8qZ5L.jpg) [**Amazon Essentials x Sofia Grainge Baby Girls Long Sleeve Flannel Dress Ivory Light Blue Simple Plaid 0-3 Months**](https://www.amazon.com/dp/B0FFJXDB9C)

Amazon Essentials$26.994.3★3131%▲rising

13

![blibean Girls Summer Dresses Kids Sleeveless Plaid Dress Size 14-16 Pink](https://m.media-amazon.com/images/I/41ICR9-yMML.jpg) [**blibean Girls Summer Dresses Kids Sleeveless Plaid Dress Size 14-16 Pink**](https://www.amazon.com/dp/B0G3X1TP4J)

blibean$19.434.8★241%▲rising

14

![LKUSJMIS 5T Girls Clothes Toddler Girl Green Plaid Dress Irregular Sleeveless Gingham Party Princess Sundress Kids Summer Outfits Dresses for Girls Size 5 6](https://m.media-amazon.com/images/I/41kjOF2vJFL.jpg) [**LKUSJMIS 5T Girls Clothes Toddler Girl Green Plaid Dress Irregular Sleeveless Gingham Party Princess Sundress Kids Summer Outfits Dresses for Girls Size 5 6**](https://www.amazon.com/dp/B0GTKCF2YM)

LKUSJMIS$24.334.8★181%▲rising

15

![Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Ivory Light Blue Simple Plaid 2T](https://m.media-amazon.com/images/I/41LN3g8qZ5L.jpg) [**Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Ivory Light Blue Simple Plaid 2T**](https://www.amazon.com/dp/B0FFJPKRSH)

Amazon Essentials$26.054.3★3131%▲rising

**~~Showing 15 of 205 — show all ~~**

## **Product shelf**

All 205 tracked products in this niche.

Top sellersNewestTrending

[![Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 4T](https://m.media-amazon.com/images/I/417-ofViFKL.jpg)**Amazon Essentials x Sofia Grainge Toddler Girls Long Sleeve Flannel Dress Dark Emerald Green Deep Blue Plaid 4T** Amazon Essentials**$28.47**4.3★313 reviews](https://www.amazon.com/dp/B0FFJG9F9T) [![Little Girl Short Sleeve Plaid Dress Summer Party Cotton Casual Red Check Swing Dress with Belt Size 7T](https://m.media-amazon.com/images/I/41whkI2PvKL.jpg)**Little Girl Short Sleeve Plaid Dress Summer Party Cotton Casual Red Check Swing Dress with Belt Size 7T** HILEELANG**$16.11**4.5★3,617 reviews](https://www.amazon.com/dp/B083DQNT8W) [![The Childrens Place Short Sleeve Fashion Dress Small (5/6)](https://m.media-amazon.com/images/I/41dEHzxnIXL.jpg)**The Childrens Place Short Sleeve Fashion Dress Small (5/6)** The Children's Place**$20.14**4.7★915 reviews](https://www.amazon.com/dp/B0CKWLFCJ5) [![HILEELANG Girls Gingham Dress Apricot Cotton Summer Dress Peter Pan Collar Puff Sleeve Plaid Dress for Toddler and Big Girls 3-13 Years](https://m.media-amazon.com/images/I/31EPMklJKYL.jpg)**HILEELANG Girls Gingham Dress Apricot Cotton Summer Dress Peter Pan Collar Puff Sleeve Plaid Dress for Toddler and Big Girls 3-13 Years** HILEELANG**$19.05**3.9★74 reviews](https://www.amazon.com/dp/B0GKV22K7H) [![LessonZoo Girls Plaid Dress Gingham Sleeveless Checkered Flowy Cami Strap Dress Casual Check Sundress for Kids 5-14 Years(Red Plaid 9-10 Years)](https://m.media-amazon.com/images/I/51c62HDRtcL.jpg)**LessonZoo Girls Plaid Dress Gingham Sleeveless Checkered Flowy Cami Strap Dress Casual Check Sundress for Kids 5-14 Years(Red Plaid 9-10 Years)** LessonZoo**$28.55**4.3★44 reviews](https://www.amazon.com/dp/B0GGZCPMZD) [![DeeFant Toddler Girl Dress Ruffle Sleeveless Little Girls Summer Outfits Kids Dresses Floral Sundress Beach Casual Khaki 2-3T](https://m.media-amazon.com/images/I/415m6Lnz57L.jpg)**DeeFant Toddler Girl Dress Ruffle Sleeveless Little Girls Summer Outfits Kids Dresses Floral Sundress Beach Casual Khaki 2-3T** DeeFant**$17.19**4.7★192 reviews](https://www.amazon.com/dp/B0G3TMSJMR) [![Amazon Essentials x Sofia Grainge Baby Girls Long Sleeve Flannel Dress Cherry Red Festive Plaid 6-9 Months](https://m.media-amazon.com/images/I/41A9aPFtSaL.jpg)**Amazon Essentials x Sofia Grainge Baby Girls Long Sleeve Flannel Dress Cherry Red Festive Plaid 6-9 Months** Amazon Essentials**$28.78**4.3★313 reviews](https://www.amazon.com/dp/B0FFJNRVS6) [![blibean Girls Summer Dresses Kids Sleeveless Plaid Dress Size 6-7 Blue](https://m.media-amazon.com/images/I/41ZIPds26hL.jpg)**blibean Girls Summer Dresses Kids Sleeveless Plaid Dress Size 6-7 Blue** blibean**$19.58**4.8★24 reviews](https://www.amazon.com/dp/B0G3X95DZG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“it fits as expected”*

**Quality-Overall**12%

*“Very well made”*

**Material Quality**7%

*“The material is fine”*

**Shape/Style**6%

*“Beautiful dresses”*

**Soft Feel**5%

*“The fabric feels soft and comfortable, making it easy for kids to move and play in all day”*

**Comfort-Overall**4%

*“is very comfortable”*

**Color**4%

*“It is bright”*

**Design-Overall**4%

*“I really like the gingham design”*

**Warmth**3%

*“seems very warm”*

**Value For Money**3%

*“Great value”*

### **What buyers complain about **

**Size-Overall**21%

*“Running small”*

**Quality-Overall**8%

*“There needs ti be some quality control checks for this item”*

**Material Quality**7%

*“Cheap material”*

**Thickness**4%

*“Thin”*

**Hard Feel**3%

*“The only thing im not crazy about is the texture of the cotton its coarse and not soft”*

**Value For Money**3%

*“Unfortunate for the cost of the dress”*

**Stitch/Finish/Polish**2%

*“The seam wasn't measured evenly causing one pocket to be roughly half an inch shorter then the other”*

**Transparency**2%

*“it's see-through”*

**Color**2%

*“The color of green is a bit darker than I expected based on the photo”*

**Stiffness**1%

*“Material too thick and stiff”*

#### **Top return reasons**- Size-Overall46% - Length13% - Material Quality8% - Chest Fit6% - Shoulder Fit5% - Waist Fit3% - Thin2% - Quality-Overall2% - Color2% - Advertised Vs Actual Product2%