---
title: "girls north face winter coat — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-north-face-winter-coat"
last_updated: "2026-07-13T20:52:33.634Z"
locale: en
meta:
  description: "soft demand (-74.5% this quarter) — girls north face winter coat doesn't clear our bar today."
  "og:description": "soft demand (-74.5% this quarter) — girls north face winter coat doesn't clear our bar today."
  "og:title": "girls north face winter coat — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
---

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# **girls north face winter coat**

**Skip it**

Soft demand (-74.5% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 12Competition 85Returns 0Price range 62Avg price 83Brand share 0Review moat 71Quality gap 23

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$76.69**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****648.56**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$24.01–$145.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$28K**

$28K/yr · 39K searches

**Growth**

**Bad****-74.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****19.1%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**3 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- The North Face87% - Eddie Bauer7% - Columbia6% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8326%$2K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The North Face Girls North Down Hooded Jacket | Water Repellent 600 Fill Recycled Waterfowl Down & Insulated Hood TNF Black Small](https://m.media-amazon.com/images/I/3123Z1luPpL.jpg)**The North Face Girls North Down Hooded Jacket | Water Repellent 600 Fill Recycled Waterfowl Down & Insulated Hood TNF Black Small**The North Face**$115.11**4.4★252 rev](https://www.amazon.com/dp/B0CLTNWYQN) [2![The North Face Kids Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Secure Zip Hand Pockets Peak Purple/Lite Lilac/Pale Blossom 2](https://m.media-amazon.com/images/I/41k26pU4dxL.jpg)**The North Face Kids Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Secure Zip Hand Pockets Peak Purple/Lite Lilac/Pale Blossom 2**The North Face**$41.05**4.5★72 rev](https://www.amazon.com/dp/B0DS68ZV6R) [3![The North Face Girls Yumiori Full Zip Jacket - Lightweight Fleece Coat Open Hand Pockets Two Embroidered Logos Twilight Galaxy/Lite Lilac Medium](https://m.media-amazon.com/images/I/41qv1KI5+SL.jpg)**The North Face Girls Yumiori Full Zip Jacket - Lightweight Fleece Coat Open Hand Pockets Two Embroidered Logos Twilight Galaxy/Lite Lilac Medium**The North Face**$72.28**4.7★38 rev](https://www.amazon.com/dp/B0DT1GXBZY) [4![The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Violet Crocus/Fuchsia Flash Large](https://m.media-amazon.com/images/I/412BQLIt9OL.jpg)**The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Violet Crocus/Fuchsia Flash Large**The North Face**$63.92**5.0★4 rev](https://www.amazon.com/dp/B0F97ZJWSQ) [5![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg)**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small**Eddie Bauer**$25.88**4.9★154 rev](https://www.amazon.com/dp/B0FNLNVZCC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg)**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small**Eddie Bauer**$25.88**154 rev10mo ago](https://www.amazon.com/dp/B0FNLNVZCC) [![Eddie Bauer Girls Classic Heavyweight Faux Fur Lined Hooded Insulated Down Jacket Vintage Pink X-Small](https://m.media-amazon.com/images/I/41QncvmqcTL.jpg)**Eddie Bauer Girls Classic Heavyweight Faux Fur Lined Hooded Insulated Down Jacket Vintage Pink X-Small**Eddie Bauer**$60.83**39 rev10mo ago](https://www.amazon.com/dp/B0FNLP5614) [![Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small](https://m.media-amazon.com/images/I/41M5SRpmovL.jpg)**Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small**Eddie Bauer**$41.99**124 rev10mo ago](https://www.amazon.com/dp/B0FNLPFL2Z) [![The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Violet Crocus/Fuchsia Flash Large](https://m.media-amazon.com/images/I/412BQLIt9OL.jpg)**The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Violet Crocus/Fuchsia Flash Large**The North Face**$63.92**4 rev1y ago](https://www.amazon.com/dp/B0F97ZJWSQ) [![The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Periwinkle Glow/Endless Dusk Medium](https://m.media-amazon.com/images/I/41q52-rCb8L.jpg)**The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Periwinkle Glow/Endless Dusk Medium**The North Face**$62.60**4 rev1y ago](https://www.amazon.com/dp/B0F97FKP75)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Periwinkle Glow/Endless Dusk Medium](https://m.media-amazon.com/images/I/41q52-rCb8L.jpg)**The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Periwinkle Glow/Endless Dusk Medium**The North Face**$62.60**5.0★**▲ 554%**](https://www.amazon.com/dp/B0F97FKP75) [![THE NORTH FACE Teen Altamesa Purple Mint/Virtual Blue 6](https://m.media-amazon.com/images/I/31jagLGqs8L.jpg)**THE NORTH FACE Teen Altamesa Purple Mint/Virtual Blue 6**The North Face**$68.51**4.0★**▲ 552%**](https://www.amazon.com/dp/B0D4B5PPTK) [![The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Meridian Blue/Dusk Blue Small](https://m.media-amazon.com/images/I/41y-2hdI+zL.jpg)**The North Face Teen Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Zip Hand Pockets Meridian Blue/Dusk Blue Small**The North Face**$64.63**5.0★**▲ 552%**](https://www.amazon.com/dp/B0F97HZRGX) [![The North Face Kids Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Secure Zip Hand Pockets Meridian Blue/Dusk Blue 3](https://m.media-amazon.com/images/I/413T4th2SvL.jpg)**The North Face Kids Glacier Full Zip Hooded Jacket - Lightweight Fleece Hoodie for Boys & Girls Secure Zip Hand Pockets Meridian Blue/Dusk Blue 3**The North Face**$49.69**4.4★**▲ 548%**](https://www.amazon.com/dp/B0F97KWFMC) [![The North Face Girls Reversible Perrito Hooded Jacket - Lightweight & Water Resistant Winter Coat Synthetic Insulation Periwinkle Glow/Endless Dusk Large](https://m.media-amazon.com/images/I/41q7r4CImUL.jpg)**The North Face Girls Reversible Perrito Hooded Jacket - Lightweight & Water Resistant Winter Coat Synthetic Insulation Periwinkle Glow/Endless Dusk Large**The North Face**$113.63**4.7★**▲ 544%**](https://www.amazon.com/dp/B0F97WFMCZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -74.5% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Warmth**22%

*“Beautiful/stylish warm jacket”*

**Quality-Overall**20%

*“Great quality”*

**Lining Quality**8%

*“Well made and the lining makes the coat nice and warm”*

**Material Quality**7%

*“Fabric is great”*

**Soft Feel**6%

*“This is a really nice kids jacket with super soft and comfortable material”*

**Color**6%

*“Warm and colorful”*

**Size-Overall**5%

*“the fit is just right”*

**Zipper Quality**4%

*“My grand daughter can zip up very easily jacket”*

**Durability**4%

*“Thick and durable”*

**Washability**3%

*“Its held up well after washing”*

### **What buyers complain about **

**Size-Overall**30%

*“The size is off”*

**Color**13%

*“the light color shows dirt fast”*

**Thickness**13%

*“thin”*

### **Top return reasons **

**Size-Overall**82%

**Advertised Vs Actual Product**2%

**Sleeve Fit**2%

**Length**2%

**Color**2%

**Waist Fit**1%

**Quality-Overall**1%

**Warmth**1%

**Value For Money**1%

**Weight Heavy**1%