---
title: "girls nike — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-nike"
last_updated: "2026-07-14T01:13:35.293Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — girls nike doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — girls nike doesn't clear our bar today."
  "og:title": "girls nike — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **girls nike**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 1Competition 97Returns 25Price range 73Avg price 95Brand share 35Review moat 46Quality gap 35

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$42.30**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$12.08–$128.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,869.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****6.0%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 1.2M searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

**Brands**

**31 **▲rising

**Sellers**

**349**

**Top-5 brand share**

**84%**

**Open market**

**14%**

- Nike60% - Project Cloud9% - Amazon Essentials6% - adidas4% - Yadurdu4% - Josmo2% - Open — no brand owns it (25 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4672%$9353%$1K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 222 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nike Little Kids Court Borough Low Recraft Shoes White/Pink Foam 12C](https://m.media-amazon.com/images/I/21XjnztiwOL.jpg)**Nike Little Kids Court Borough Low Recraft Shoes White/Pink Foam 12C**Nike**$51.42**4.7★6,270 rev](https://www.amazon.com/dp/B0C862PRTG) [2![Nike Little Kids Flex Runner 4 Running Shoe Medium Soft Pink/Medium Soft Pink-Pink Foam 2Y](https://m.media-amazon.com/images/I/31SqeATXaWL.jpg)**Nike Little Kids Flex Runner 4 Running Shoe Medium Soft Pink/Medium Soft Pink-Pink Foam 2Y**Nike**$41.60**4.5★1,458 rev](https://www.amazon.com/dp/B0F1781TVM) [3![Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y](https://m.media-amazon.com/images/I/41DX5gxKWzL.jpg)**Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y**Nike**$44.84**4.5★1,496 rev](https://www.amazon.com/dp/B0FQN6RPHF) [4![Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid](https://m.media-amazon.com/images/I/41pUjbshU9L.jpg)**Amazon Essentials Unisex Kids Low Top Hook & Loop Court Sneakers for Boys and Girls Pink/White 12 Little Kid**Amazon Essentials**$19.61**4.8★166 rev](https://www.amazon.com/dp/B0F7M546QX) [5![Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)](https://m.media-amazon.com/images/I/41twapNaeUL.jpg)**Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K WHITCOMBO 4)**Project Cloud**$30.39**4.1★111 rev](https://www.amazon.com/dp/B0G99BFQH4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Unisex-Kids Samba Indoor White/None/None 12K](https://m.media-amazon.com/images/I/31ORtOXBiRL.jpg)**Adidas Unisex-Kids Samba Indoor White/None/None 12K**adidas**$69.80**1,800 rev1mo ago](https://www.amazon.com/dp/B0CKMC5YTB) [![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 4](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 4**adidas**$42.63**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMBY29P5) [![Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 7](https://m.media-amazon.com/images/I/31gnyKLnufL.jpg)**Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 7**adidas**$35.70**1,436 rev1mo ago](https://www.amazon.com/dp/B0CPS5M89C) [![adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 1](https://m.media-amazon.com/images/I/31X4kNUNcNL.jpg)**adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 1**adidas**$42.28**2,524 rev1mo ago](https://www.amazon.com/dp/B0CKM9V997) [![Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12](https://m.media-amazon.com/images/I/31duLjlLuUL.jpg)**Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12**adidas**$43.31**2,161 rev1mo ago](https://www.amazon.com/dp/B0CMCFJV6D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls](https://m.media-amazon.com/images/I/31jq6xsolOL.jpg)**Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls**Vans**$48.10**4.6★**▲ 80%**](https://www.amazon.com/dp/B0FL86YB67) [![New Balance Kids 408 V1 Lace-Up Sneaker Nb 103 White/Pink Satin 4 Big Kid](https://m.media-amazon.com/images/I/3121Q1K12RL.jpg)**New Balance Kids 408 V1 Lace-Up Sneaker Nb 103 White/Pink Satin 4 Big Kid**New Balance**$50.64**4.8★**▲ 73%**](https://www.amazon.com/dp/B0F4LSCNB2) [![Nike Girls Dri-FIT One Woven High-Waisted Training Shorts (Big Kid) Royal Pulse/White XL Big Kid](https://m.media-amazon.com/images/I/31U6yqz9Q3L.jpg)**Nike Girls Dri-FIT One Woven High-Waisted Training Shorts (Big Kid) Royal Pulse/White XL Big Kid**Nike**$32.95**0.0★**▲ 73%**](https://www.amazon.com/dp/B0DLH4K85N) [![Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls](https://m.media-amazon.com/images/I/31EsZf6EcjL.jpg)**Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls**Vans**$33.06**4.6★**▲ 72%**](https://www.amazon.com/dp/B0D7QDHJ32) [![Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls](https://m.media-amazon.com/images/I/31XReXGszzL.jpg)**Vans Kids Brooklyn LS Shoe - Casual Low-Top Sneakers for Boys & Girls**Vans**$40.40**4.6★**▲ 71%**](https://www.amazon.com/dp/B0FL85PZWV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

70K50KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 6.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**25%

*“Cute and comfy”*

**Size-Overall**21%

*“Fit was perfect”*

**Quality-Overall**8%

*“Good quality”*

**Value For Money**6%

*“Worth it”*

**Soft Feel**5%

*“Theyre butter soft”*

**Exercise/Sports Suitability**4%

*“Great Bras do training”*

**Advertised Vs Actual Product**3%

*“Just what I wanted”*

**Color**3%

*“It is colored as pictured”*

**Ease Of Use**3%

*“its incredibly easy to wear”*

**Durability**3%

*“They are durable”*

### **What buyers complain about **

**Size-Overall**28%

*“Run big”*

**Durability**13%

*“Fell Apart Quickly”*

**Quality-Overall**9%

*“Poor Quality”*

**Color**4%

*“they turned a pinkish color”*

**Value For Money**3%

*“Waste of money”*

**Length**2%

*“Laces are way too long for these shoes”*

**Width**2%

*“Too narrow”*

**Advertised Vs Actual Product**2%

*“Incorrect description; on size does not fit all”*

**Weight Heavy**2%

*“Too bulky for baby”*

**Brightness/Shine/Glow**1%

*“Glitter everywhere”*

### **Top return reasons **

**Size-Overall**41%

**Feet Fit**28%

**Length**10%

**Width**7%

**Advertised Vs Actual Product**3%

**Chest Fit**1%

**Color**1%

**Value For Money**1%

**Material Quality**1%

**Comfort-Overall**1%