--- title: "girls hawaiian shirt — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-hawaiian-shirt" last_updated: "2026-07-09T23:11:10.258Z" locale: en meta: description: "a small market ($52K/yr) — girls hawaiian shirt doesn't clear our bar today." "og:description": "a small market ($52K/yr) — girls hawaiian shirt doesn't clear our bar today." "og:title": "girls hawaiian shirt — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen" --- Back to Flapen home # **girls hawaiian shirt** **Skip it****52/100 ** a small market ($52K/yr) — girls hawaiian shirt doesn't clear our bar today. **Market/yr** **$52K** **Growth (1y)** **+280.9%** **Products** **92** **Brands** **36** was 30 a year ago **Sellers** **40** **Price range** **$7.63–$28.22** **Returns** **5.6%** **Rating** **4.7★** **Skip it** Scored 52/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **84** ×0.30 Competition **93** ×0.20 Quality gap **24** ×0.10 Returns **54** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +280.9% year over year. 18K9KSpike '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 4.9× ## **Competition** - The Children's Place12% - Enlifety12% - QISSYILY9% - BeWithYou8% - PNORATM7% - OJLPHH7% - Other (30 brands)46% Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen. 36 brands and 40 sellers compete here. **Brands** **36 **▲rising was 30 a year ago **Sellers** **40** **Top 5 brand share** **47%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![QISSYILY Girls Palm Tree Graphic Tees Beach Hawaiian Cotton T Shirts Tropical Ocean Vibes Outfits Cute Preppy Vacation Tops(Pink 150)](https://m.media-amazon.com/images/I/31lR49RNwbL.jpg) [**QISSYILY Girls Palm Tree Graphic Tees Beach Hawaiian Cotton T Shirts Tropical Ocean Vibes Outfits Cute Preppy Vacation Tops(Pink 150)**](https://www.amazon.com/dp/B0FYMNZLXH) QISSYILY$15.094.6★416%▲rising 2 ![The Childrens PlaceThe Childrens Place Girls Short Sleeve Cami and Shorts 2 Piece Pajama SetFLORALMedium (7/8)](https://m.media-amazon.com/images/I/51zM1QXaYKL.jpg) [**The Childrens PlaceThe Childrens Place Girls Short Sleeve Cami and Shorts 2 Piece Pajama SetFLORALMedium (7/8)**](https://www.amazon.com/dp/B09PGMXXJY) The Children's Place$10.134.7★2,9255%▲rising 3 ![Enlifety Hawaiian Shirts Boys Girls Size 9 10 Pink Pineapple Flowers Button Down Blouse Floral Dress Shirt Tops](https://m.media-amazon.com/images/I/51f52rPd3WL.jpg) [**Enlifety Hawaiian Shirts Boys Girls Size 9 10 Pink Pineapple Flowers Button Down Blouse Floral Dress Shirt Tops**](https://www.amazon.com/dp/B0BPS9XNDY) Enlifety$13.984.7★8864%▼falling 4 ![Enlifety Kids Hawaiian Shirts Boys Girls 7T 8T Short Sleeve Button Down Pineapple Luau Shirt Collared Colorful Flowers Blouse Summer Beach Pink Tshirt Tops](https://m.media-amazon.com/images/I/51f52rPd3WL.jpg) [**Enlifety Kids Hawaiian Shirts Boys Girls 7T 8T Short Sleeve Button Down Pineapple Luau Shirt Collared Colorful Flowers Blouse Summer Beach Pink Tshirt Tops**](https://www.amazon.com/dp/B0BPSDDZN8) Enlifety$14.164.7★8864%▼falling 5 ![XiaoMoSha Kids Hawaiian Shirt Boys Short Sleeve Button Down Shirt Unisex Child T-Shirt Boys Girls Hawaiian Shirt Summer Beach Tops for Kids Children PinkFlamingo 9-10Y](https://m.media-amazon.com/images/I/51LOhwewOtL.jpg) [**XiaoMoSha Kids Hawaiian Shirt Boys Short Sleeve Button Down Shirt Unisex Child T-Shirt Boys Girls Hawaiian Shirt Summer Beach Tops for Kids Children PinkFlamingo 9-10Y**](https://www.amazon.com/dp/B0D2MCLZC1) XiaoMoSha$9.894.6★1923%▼falling 6 ![BeWithYou Girls Cute Hawaiian Beach T Shirts Kids Pink Hibiscus Flower Shirt Oversized Aesthetic Graphic Tees Summer TopsLight Pink 150](https://m.media-amazon.com/images/I/41bLiwmtaYL.jpg) [**BeWithYou Girls Cute Hawaiian Beach T Shirts Kids Pink Hibiscus Flower Shirt Oversized Aesthetic Graphic Tees Summer TopsLight Pink 150**](https://www.amazon.com/dp/B0G24ZHZKB) BeWithYou$15.025.0★143%▲rising 7 ![SHENHE Girls Summer Hawaiian Shirt Aloha Tropical Graphic Cute Crewneck Short Sleeve T Shirts Teen Light Blue 10 Years](https://m.media-amazon.com/images/I/41RuAb0RhVL.jpg) [**SHENHE Girls Summer Hawaiian Shirt Aloha Tropical Graphic Cute Crewneck Short Sleeve T Shirts Teen Light Blue 10 Years**](https://www.amazon.com/dp/B0F13C7ZN7) SHENHE$16.624.2★353%—flat 8 ![YOURUIKEY Girls Summer Clothes 2 Pieces Ruffle Shirts And Floral Belt Short Sets Cute Hawaiian Clothes For Girl 9-10 Girls Hawaii Rose Red Outfits](https://m.media-amazon.com/images/I/41oaArMGGOL.jpg) [**YOURUIKEY Girls Summer Clothes 2 Pieces Ruffle Shirts And Floral Belt Short Sets Cute Hawaiian Clothes For Girl 9-10 Girls Hawaii Rose Red Outfits**](https://www.amazon.com/dp/B0GCK3WB3Y) YOURUIKEY$15.514.3★443%▲rising 9 ![Noomelfish Girls Tie Front Hawaiian Shirt Summer Floral Tropic Short Sleeve Button Down Tops Black Pink Floral Size 9-10 Years](https://m.media-amazon.com/images/I/51R9I0aESML.jpg) [**Noomelfish Girls Tie Front Hawaiian Shirt Summer Floral Tropic Short Sleeve Button Down Tops Black Pink Floral Size 9-10 Years**](https://www.amazon.com/dp/B0F3WKWD78) Noomelfish$14.474.4★533%—flat 10 ![Roxy Girls Short Sleeve Oversized Fit Logo Tee Crew Neck Graphic T-Shirt Soft & Comfortable Golden Hawaii M8/10](https://m.media-amazon.com/images/I/41qbwL7D9hL.jpg) [**Roxy Girls Short Sleeve Oversized Fit Logo Tee Crew Neck Graphic T-Shirt Soft & Comfortable Golden Hawaii M8/10**](https://www.amazon.com/dp/B0FX46RFTW) Roxy$14.414.7★1323%▲rising 11 ![The Childrens Place Girls Assorted Everyday Short Sleeve Graphic T-Shirts Multipacks Dolphin/Heart/Aloha 3-Pack Medium](https://m.media-amazon.com/images/I/413P5u73ulL.jpg) [**The Childrens Place Girls Assorted Everyday Short Sleeve Graphic T-Shirts Multipacks Dolphin/Heart/Aloha 3-Pack Medium**](https://www.amazon.com/dp/B0DSR9Z2JK) The Children's Place$17.404.7★1,5462%—flat 12 ![Disney Lilo & Stitch Big Girls Hawaiian Button Down Dress Shirt Purple 10-12](https://m.media-amazon.com/images/I/51Qm+V8QgSL.jpg) [**Disney Lilo & Stitch Big Girls Hawaiian Button Down Dress Shirt Purple 10-12**](https://www.amazon.com/dp/B0CV25RQD1) Disney$28.224.7★1032%▼falling 13 ![Hawaiian Shirt Women Family Vacation Tee Girls Hawaii Trip Summer Vacation T-Shirt(Grey S)](https://m.media-amazon.com/images/I/51qlUe3eMwL.jpg) [**Hawaiian Shirt Women Family Vacation Tee Girls Hawaii Trip Summer Vacation T-Shirt(Grey S)**](https://www.amazon.com/dp/B0C6QD3P6S) JMFXB$14.484.5★5202%▼falling 14 ![BeWithYou Cute Hawaiian Beach T Shirts for Girls Kids Aesthetic Pink Hibiscus Flower Shirt Oversized Summer Graphic Tee TopsSky Blue 150](https://m.media-amazon.com/images/I/41mfcjInNRL.jpg) [**BeWithYou Cute Hawaiian Beach T Shirts for Girls Kids Aesthetic Pink Hibiscus Flower Shirt Oversized Summer Graphic Tee TopsSky Blue 150**](https://www.amazon.com/dp/B0G25SGZ1P) BeWithYou$15.175.0★92%—flat 15 ![PATPAT Girls Hawaiian Outfit Size 11-12 Green Crop Tops and Tropical Shorts Clothing Sets Clothing For Girls 10-12 Tank Tops Dance Shorts 2 Piece Outfits Trendy Clothes](https://m.media-amazon.com/images/I/41tfkj-knlL.jpg) [**PATPAT Girls Hawaiian Outfit Size 11-12 Green Crop Tops and Tropical Shorts Clothing Sets Clothing For Girls 10-12 Tank Tops Dance Shorts 2 Piece Outfits Trendy Clothes**](https://www.amazon.com/dp/B0CRKYSK76) PATPAT$14.124.6★2632%—flat **~~Showing 15 of 92 — show all ~~** ## **Product shelf** All 92 tracked products in this niche. Top sellersNewestTrending [![QISSYILY Girls Palm Tree Graphic Tees Beach Hawaiian Cotton T Shirts Tropical Ocean Vibes Outfits Cute Preppy Vacation Tops(Pink 150)](https://m.media-amazon.com/images/I/31lR49RNwbL.jpg)**QISSYILY Girls Palm Tree Graphic Tees Beach Hawaiian Cotton T Shirts Tropical Ocean Vibes Outfits Cute Preppy Vacation Tops(Pink 150)** QISSYILY**$15.09**4.6★41 reviews](https://www.amazon.com/dp/B0FYMNZLXH) [![The Childrens PlaceThe Childrens Place Girls Short Sleeve Cami and Shorts 2 Piece Pajama SetFLORALMedium (7/8)](https://m.media-amazon.com/images/I/51zM1QXaYKL.jpg)**The Childrens PlaceThe Childrens Place Girls Short Sleeve Cami and Shorts 2 Piece Pajama SetFLORALMedium (7/8)** The Children's Place**$10.13**4.7★2,925 reviews](https://www.amazon.com/dp/B09PGMXXJY) [![Enlifety Hawaiian Shirts Boys Girls Size 9 10 Pink Pineapple Flowers Button Down Blouse Floral Dress Shirt Tops](https://m.media-amazon.com/images/I/51f52rPd3WL.jpg)**Enlifety Hawaiian Shirts Boys Girls Size 9 10 Pink Pineapple Flowers Button Down Blouse Floral Dress Shirt Tops** Enlifety**$13.98**4.7★886 reviews](https://www.amazon.com/dp/B0BPS9XNDY) [![Enlifety Kids Hawaiian Shirts Boys Girls 7T 8T Short Sleeve Button Down Pineapple Luau Shirt Collared Colorful Flowers Blouse Summer Beach Pink Tshirt Tops](https://m.media-amazon.com/images/I/51f52rPd3WL.jpg)**Enlifety Kids Hawaiian Shirts Boys Girls 7T 8T Short Sleeve Button Down Pineapple Luau Shirt Collared Colorful Flowers Blouse Summer Beach Pink Tshirt Tops** Enlifety**$14.16**4.7★886 reviews](https://www.amazon.com/dp/B0BPSDDZN8) [![XiaoMoSha Kids Hawaiian Shirt Boys Short Sleeve Button Down Shirt Unisex Child T-Shirt Boys Girls Hawaiian Shirt Summer Beach Tops for Kids Children PinkFlamingo 9-10Y](https://m.media-amazon.com/images/I/51LOhwewOtL.jpg)**XiaoMoSha Kids Hawaiian Shirt Boys Short Sleeve Button Down Shirt Unisex Child T-Shirt Boys Girls Hawaiian Shirt Summer Beach Tops for Kids Children PinkFlamingo 9-10Y** XiaoMoSha**$9.89**4.6★192 reviews](https://www.amazon.com/dp/B0D2MCLZC1) [![BeWithYou Girls Cute Hawaiian Beach T Shirts Kids Pink Hibiscus Flower Shirt Oversized Aesthetic Graphic Tees Summer TopsLight Pink 150](https://m.media-amazon.com/images/I/41bLiwmtaYL.jpg)**BeWithYou Girls Cute Hawaiian Beach T Shirts Kids Pink Hibiscus Flower Shirt Oversized Aesthetic Graphic Tees Summer TopsLight Pink 150** BeWithYou**$15.02**5.0★14 reviews](https://www.amazon.com/dp/B0G24ZHZKB) [![SHENHE Girls Summer Hawaiian Shirt Aloha Tropical Graphic Cute Crewneck Short Sleeve T Shirts Teen Light Blue 10 Years](https://m.media-amazon.com/images/I/41RuAb0RhVL.jpg)**SHENHE Girls Summer Hawaiian Shirt Aloha Tropical Graphic Cute Crewneck Short Sleeve T Shirts Teen Light Blue 10 Years** SHENHE**$16.62**4.2★35 reviews](https://www.amazon.com/dp/B0F13C7ZN7) [![YOURUIKEY Girls Summer Clothes 2 Pieces Ruffle Shirts And Floral Belt Short Sets Cute Hawaiian Clothes For Girl 9-10 Girls Hawaii Rose Red Outfits](https://m.media-amazon.com/images/I/41oaArMGGOL.jpg)**YOURUIKEY Girls Summer Clothes 2 Pieces Ruffle Shirts And Floral Belt Short Sets Cute Hawaiian Clothes For Girl 9-10 Girls Hawaii Rose Red Outfits** YOURUIKEY**$15.51**4.3★44 reviews](https://www.amazon.com/dp/B0GCK3WB3Y) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**24% *“The fit is comfortable without being too tight”* **Comfort-Overall**13% *“comfortable”* **Quality-Overall**10% *“Great shirts, good quality”* **Color**9% *“Colors were vibrant”* **Material Quality**9% *“The material is soft”* **Soft Feel**7% *“It's soft & fits true to size”* **Weight Light**3% *“The fabric is lightweight”* **Design-Overall**3% *“The design is clear”* **Print Quality**2% *“The print is vibrant without feeling overly loud in person”* **Value For Money**2% *“for the money a great buy”* ### **What buyers complain about ** **Size-Overall**29% *“not made to fit a person”* **Material Quality**12% *“and terrible cheap material”* **Thickness**6% *“thicker than I would typically like”* **Allergies**5% *“Had an allergic reaction from handling it”* **Smell**5% *“However, the shirt reeked of cigarette smell”* **Soft Feel**5% *“Not a nice soft feel”* **Product Condition**5% *“Arrived clearly worn and washed”* **Stitch/Finish/Polish**3% *“the shorts are not well sewn”* **Value For Money**2% *“looks like it cost much more”* **Wrinkles**1% *“After washing and drying, it doesnt really have much stretch, and I find myself needing to iron it to get rid of the wrinkles”* #### **Top return reasons**- Size-Overall59% - Length12% - Material Quality6% - Chest Fit4% - Waist Fit3% - Advertised Vs Actual Product2% - Sleeve Fit2% - Color2% - Quality-Overall2% - Thin1%