---
title: "girls fleece jacket — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-fleece-jacket"
last_updated: "2026-07-10T01:11:59.952Z"
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  description: "a small market ($105K/yr) — girls fleece jacket doesn't clear our bar today."
  "og:description": "a small market ($105K/yr) — girls fleece jacket doesn't clear our bar today."
  "og:title": "girls fleece jacket — Niche Verdict: Skip it (50/100) | Amazon United States - Flapen"
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# **girls fleece jacket**

**Skip it****50/100 **

a small market ($105K/yr) — girls fleece jacket doesn't clear our bar today.

**Market/yr**

**$105K**

**Growth (1y)**

**+316.1%**

**Products**

**82**

**Brands**

**21**

was 10 a year ago

**Sellers**

**70**

**Price range**

**$11.34–$74.97**

**Returns**

**9.3%**

**Rating**

**4.7★**

**Skip it**

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**5**

 ×0.30

Growth

**86**

 ×0.30

Competition

**89**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**20**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +316.1% year over year.

74K37KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

## **Competition**

- Columbia50% - EIGIOO7% - Reebok6% - Eddie Bauer6% - MGEOY5% - WELAKEN4% - Other (15 brands)22%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 21 brands and 70 sellers compete here.

**Brands**

**21 **▲rising

was 10 a year ago

**Sellers**

**70**

**Top 5 brand share**

**74%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small](https://m.media-amazon.com/images/I/41U5D6LWaSL.jpg) [**Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small**](https://www.amazon.com/dp/B01MXLSU40)

Columbia$25.184.8★19,52810%▼falling

2
![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg) [**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium**](https://www.amazon.com/dp/B00AJ32SDU)

Columbia$23.954.8★15,6237%▼falling

3
![Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small](https://m.media-amazon.com/images/I/617vW-mCCoL.jpg) [**Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small**](https://www.amazon.com/dp/B0815HLWXF)

Columbia$32.304.8★1,2004%▼falling

4
![Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small](https://m.media-amazon.com/images/I/41RmK+tjhDL.jpg) [**Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small**](https://www.amazon.com/dp/B096WDP46M)

Amazon Essentials$15.324.7★10,2373%▼falling

5
![Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium](https://m.media-amazon.com/images/I/31O9qrwLgyL.jpg) [**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**](https://www.amazon.com/dp/B0FB346S7S)

Columbia$30.324.4★493%▲rising

6
![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg) [**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small**](https://www.amazon.com/dp/B0FNLNVZCC)

Eddie Bauer$25.884.9★1543%▲rising

7
![WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof](https://m.media-amazon.com/images/I/51CaUclGBdL.jpg) [**WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof**](https://www.amazon.com/dp/B09689MGJ2)

WELAKEN$22.484.7★1,9812%▲rising

8
![Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small](https://m.media-amazon.com/images/I/417YYoiR+ZS.jpg) [**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small**](https://www.amazon.com/dp/B0815J6MB5)

Columbia$25.504.8★15,6232%▲rising

9
![EIGIOO Toddler Fleece Jacket Kids Lightweight Outerwear Boys Girls Long Sleeve Fall Spring Coat 2-12 Years](https://m.media-amazon.com/images/I/51SadG8V8ZL.jpg) [**EIGIOO Toddler Fleece Jacket Kids Lightweight Outerwear Boys Girls Long Sleeve Fall Spring Coat 2-12 Years**](https://www.amazon.com/dp/B0DNM2S371)

EIGIOO$18.664.7★6412%▲rising

10

![Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years](https://m.media-amazon.com/images/I/41stMLgEnVL.jpg) [**Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years**](https://www.amazon.com/dp/B0GHDDZH24)

Haloumoning$16.483.3★302%▲rising

11

![Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large](https://m.media-amazon.com/images/I/310BPjlKiVL.jpg) [**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**](https://www.amazon.com/dp/B0CLR6BB2F)

Columbia$29.294.6★1,2182%▲rising

12

![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Medium](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg) [**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Medium**](https://www.amazon.com/dp/B0FNLNHF48)

Eddie Bauer$26.674.9★1542%▲rising

13

![MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8](https://m.media-amazon.com/images/I/418wc7PoMcL.jpg) [**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8**](https://www.amazon.com/dp/B0FR1LG7RX)

MGEOY$32.324.7★5,4932%▲rising

14

![Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium](https://m.media-amazon.com/images/I/31W4wk-pieL.jpg) [**Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium**](https://www.amazon.com/dp/B0FCCM8W7L)

Columbia$73.960.0★02%▲rising

15

![Reebok Girls Fleece Jacket - Weather Resistant Lightweight Polar Fleece Line Zip Up Fleece Jacket for Girls Outerwear Coats Size 7-8 Sage](https://m.media-amazon.com/images/I/413ubCZGrzL.jpg) [**Reebok Girls Fleece Jacket - Weather Resistant Lightweight Polar Fleece Line Zip Up Fleece Jacket for Girls Outerwear Coats Size 7-8 Sage**](https://www.amazon.com/dp/B0D96S5221)

Reebok$21.784.6★2612%—flat

**~~Showing 15 of 82 — show all ~~**

## **Product shelf**

All 82 tracked products in this niche.

Top sellersNewestTrending

[![Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small](https://m.media-amazon.com/images/I/41U5D6LWaSL.jpg)**Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small** Columbia**$25.18**4.8★19,528 reviews](https://www.amazon.com/dp/B01MXLSU40) [![Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium](https://m.media-amazon.com/images/I/31YTZBeXSaL.jpg)**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium** Columbia**$23.95**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ32SDU) [![Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small](https://m.media-amazon.com/images/I/617vW-mCCoL.jpg)**Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small** Columbia**$32.30**4.8★1,200 reviews](https://www.amazon.com/dp/B0815HLWXF) [![Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small](https://m.media-amazon.com/images/I/41RmK+tjhDL.jpg)**Amazon Essentials Girls Polar Fleece Full-Zip Mock Jacket Insulated Pink Small** Amazon Essentials**$15.32**4.7★10,237 reviews](https://www.amazon.com/dp/B096WDP46M) [![Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium](https://m.media-amazon.com/images/I/31O9qrwLgyL.jpg)**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium** Columbia**$30.32**4.4★49 reviews](https://www.amazon.com/dp/B0FB346S7S) [![Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small](https://m.media-amazon.com/images/I/41ws97hJIjL.jpg)**Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small** Eddie Bauer**$25.88**4.9★154 reviews](https://www.amazon.com/dp/B0FNLNVZCC) [![WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof](https://m.media-amazon.com/images/I/51CaUclGBdL.jpg)**WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof** WELAKEN**$22.48**4.7★1,981 reviews](https://www.amazon.com/dp/B09689MGJ2) [![Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small](https://m.media-amazon.com/images/I/417YYoiR+ZS.jpg)**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small** Columbia**$25.50**4.8★15,623 reviews](https://www.amazon.com/dp/B0815J6MB5)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“Good fit”*

**Quality-Overall**13%

*“The overall quality also feels very solid”*

**Warmth**8%

*“keeps me extremely warm”*

**Weight Light**7%

*“Great Lightweight Rain Jacket for Kids”*

**Soft Feel**7%

*“This is a really nice kids jacket with super soft and comfortable material”*

**Comfort-Overall**6%

*“comfortable”*

**Color**5%

*“The color and style is cute too”*

**Weather Proof**4%

*“great for in between weather”*

**Advertised Vs Actual Product**4%

*“Was what I expected”*

**Zipper Quality**4%

*“No issues with the zipper or pockets”*

### **What buyers complain about **

**Thickness**8%

*“Warm soft wish it was slightly thicker”*

**Zipper Quality**7%

*“Faulty zipper”*

**Stitch/Finish/Polish**7%

*“stitching came undone quick”*

**Value For Money**5%

*“It feels really cheap for the price”*

**Suitability Winter Weather**3%

*“I probably wouldnt recommend these by themselves for blizzard weather”*

**Strength**3%

*“It was flimsy”*

**Size-Overall**3%

*“Great buy just too short”*

**Durability**2%

*“it will rip which is pretty inevitable with children”*

**Material Quality**2%

*“The material and zipper don't seem to be the best quality”*

**Quality-Overall**2%

*“It feels really cheap for the price”*

#### **Top return reasons**- Size-Overall68% - Thin5% - Sleeve Fit4% - Length3% - Material Quality2% - Chest Fit2% - Waist Fit2% - Advertised Vs Actual Product2% - Color2% - Value For Money1%