---
title: "girls dress coats — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-dress-coats"
last_updated: "2026-07-13T23:32:55.173Z"
locale: en
meta:
  description: "soft demand (-76.6% this quarter) — girls dress coats doesn't clear our bar today."
  "og:description": "soft demand (-76.6% this quarter) — girls dress coats doesn't clear our bar today."
  "og:title": "girls dress coats — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **girls dress coats**

**Skip it**

Soft demand (-76.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 6Competition 84Returns 3Price range 95Avg price 95Brand share 39Review moat 69Quality gap 37

**Avg price**

**Incredible****$32.71**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.00–$59.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Good****750.03**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$33K**

$33K/yr · 218K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.2%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-76.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**19 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**81%**

**Open market**

**16%**

- Betusline59% - GRACE KARIN7% - Haloumoning6% - SOLY HUX6% - Yekaty3% - Lilax2% - Open — no brand owns it (13 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9846%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 72 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Betusline Little Girls Khaki Hooded Trench Coat Button Up Jacket Hoodie Khaki 9-10 Years = Tag 150](https://m.media-amazon.com/images/I/31TBx7Win6L.jpg)**Betusline Little Girls Khaki Hooded Trench Coat Button Up Jacket Hoodie Khaki 9-10 Years = Tag 150**Betusline**$28.08**4.6★1,293 rev](https://www.amazon.com/dp/B077951Z8T) [2![Betusline Girls Hoodie Trench Coat Single Breasted Hoodie Windbreaker Jacket Dress Outerwear for Girl Black 2-3T = Tag 100](https://m.media-amazon.com/images/I/3177RGpobML.jpg)**Betusline Girls Hoodie Trench Coat Single Breasted Hoodie Windbreaker Jacket Dress Outerwear for Girl Black 2-3T = Tag 100**Betusline**$26.39**4.6★1,293 rev](https://www.amazon.com/dp/B0CQFM6DYG) [3![Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2#Khaki 4-5T = Tag 120](https://m.media-amazon.com/images/I/41bRvI9sEDL.jpg)**Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2#Khaki 4-5T = Tag 120**Betusline**$33.10**4.4★163 rev](https://www.amazon.com/dp/B09XMLLBVF) [4![Betusline Girls Dress Coat with Hood Kids Button Trench Coats Fall Winter Outerwear Peacoat with Pockets 3# Khaki 3-4T](https://m.media-amazon.com/images/I/41aqKUv20UL.jpg)**Betusline Girls Dress Coat with Hood Kids Button Trench Coats Fall Winter Outerwear Peacoat with Pockets 3# Khaki 3-4T**Betusline**$34.08**4.5★325 rev](https://www.amazon.com/dp/B0BGC11XX6) [5![SOLY HUX Toddler Girls Double Breasted Long Sleeve Trench Coat Teddy Lined Outerwear Winter Pea Coats Solid Khaki 6Y](https://m.media-amazon.com/images/I/419Y0PWU-IL.jpg)**SOLY HUX Toddler Girls Double Breasted Long Sleeve Trench Coat Teddy Lined Outerwear Winter Pea Coats Solid Khaki 6Y**SOLY HUX**$29.86**3.9★130 rev](https://www.amazon.com/dp/B0DGG5M8QB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The Childrens Place girls Basic Denim Jacket Azure Wash Medium US](https://m.media-amazon.com/images/I/41+0lBK2msL.jpg)**The Childrens Place girls Basic Denim Jacket Azure Wash Medium US**The Children's Place**$18.80**13,202 rev8mo ago](https://www.amazon.com/dp/B078GX6FKR) [![Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 7-8 Years](https://m.media-amazon.com/images/I/41Dv-ZJVRoL.jpg)**Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 7-8 Years**Jofemuho**$26.16**32 rev10mo ago](https://www.amazon.com/dp/B0FN6WM4Y7) [![Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 6-7 Years](https://m.media-amazon.com/images/I/41Dv-ZJVRoL.jpg)**Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 6-7 Years**Jofemuho**$25.78**32 rev10mo ago](https://www.amazon.com/dp/B0FN6YB7TX) [![LAVIQK Girls Winter Faux Fur Dress Coat Pea Coat Warm Overcoat Fleece Jacket Casual Trendy Outerwear](https://m.media-amazon.com/images/I/31aMw9tpYwL.jpg)**LAVIQK Girls Winter Faux Fur Dress Coat Pea Coat Warm Overcoat Fleece Jacket Casual Trendy Outerwear**LAVIQK**$38.79**23 rev11mo ago](https://www.amazon.com/dp/B0FMF7XZVJ) [![Haloumoning Girls Double Breasted Pea Coat Kids Winter Lapel Belted Wool Blend Coat Outerwear 5-14 Years](https://m.media-amazon.com/images/I/31wMTNmIogL.jpg)**Haloumoning Girls Double Breasted Pea Coat Kids Winter Lapel Belted Wool Blend Coat Outerwear 5-14 Years**Haloumoning**$35.79**71 rev11mo ago](https://www.amazon.com/dp/B0FL2P4WYW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Deep Pink 9-10 Years](https://m.media-amazon.com/images/I/41vH2PKm1KL.jpg)**Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Deep Pink 9-10 Years**Betusline**$32.35**4.6★**▲ 300%**](https://www.amazon.com/dp/B0DLFX9N2W) [![Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2# Light Blue 13-14 Years = Tag 170](https://m.media-amazon.com/images/I/41Sf7yFHOyL.jpg)**Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2# Light Blue 13-14 Years = Tag 170**Betusline**$34.63**4.4★**▲ 300%**](https://www.amazon.com/dp/B0CM3LP1C8) [![Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Pink 3-4T](https://m.media-amazon.com/images/I/41uCAv9RWoL.jpg)**Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Pink 3-4T**Betusline**$29.83**4.6★**▲ 295%**](https://www.amazon.com/dp/B0CHDPMVSS) [![Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# Light Purple 9-10 Years](https://m.media-amazon.com/images/I/41X5+ofHZWL.jpg)**Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# Light Purple 9-10 Years**Betusline**$36.13**4.5★**▲ 289%**](https://www.amazon.com/dp/B0DJGPLYGX) [![Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# White 9-10 Years](https://m.media-amazon.com/images/I/31t7Y4vtmWL.jpg)**Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# White 9-10 Years**Betusline**$33.28**4.5★**▲ 280%**](https://www.amazon.com/dp/B0CMZYKZ7S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -76.6% search growth over the last 90 days.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“Great fit”*

**Quality-Overall**21%

*“Good quality”*

**Soft Feel**9%

*“By far the cutest, softest, and perfect dressy coat Ive purchased”*

**Value For Money**8%

*“Value for money”*

**Advertised Vs Actual Product**7%

*“Just as expected”*

**Thickness**7%

*“Great thickness and size runs true”*

**Color**5%

*“Not to mention the color goes with everything”*

**Warmth**4%

*“Its stylish, warm and easy to clean”*

**Correct Contents**3%

*“Arrived as described”*

**Shrinkage Resistance**3%

*“It was a comfortable material and did not shrink once washed and dried”*

### **What buyers complain about **

**Water Resistance**20%

*“Not waterproof”*

**Thickness**17%

*“Very thin, runs small usually a 4t is a little big for my 4 year old esp a coat”*

**Material Quality**12%

*“This was cheaper material than I anticipated”*

**Quality-Overall**10%

*“not great quality”*

**Size-Overall**10%

*“Runs small”*

**Thin**10%

*“Very thin material”*

### **Top return reasons **

**Size-Overall**65%

**Sleeve Fit**7%

**Material Quality**4%

**Advertised Vs Actual Product**3%

**Shoulder Fit**3%

**Chest Fit**3%

**Color**2%

**Arm Fit**2%

**Length**2%

**Quality-Overall**1%