---
title: "girls columbia fleece jacket — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-columbia-fleece-jacket"
last_updated: "2026-07-13T20:53:35.546Z"
locale: en
meta:
  description: "soft demand (-46.9% this quarter) — girls columbia fleece jacket doesn't clear our bar today."
  "og:description": "soft demand (-46.9% this quarter) — girls columbia fleece jacket doesn't clear our bar today."
  "og:title": "girls columbia fleece jacket — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **girls columbia fleece jacket**

**Skip it**

Soft demand (-46.9% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 2Conversion 2Competition 95Returns 17Price range 89Avg price 95Brand share 85Review moat 43Quality gap 25

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$25.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.32–$61.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Review moat**

**Okay****2,177.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****8.0%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$14K**

$14K/yr · 313K searches

**Growth**

**Bad****-46.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**74**

**Top-5 brand share**

**50%**

**Open market**

**45%**

- Columbia27% - Amazon Essentials6% - Spyder6% - Reebok6% - Haloumoning5% - Eddie Bauer5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2864%$5726%$8598%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 126 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small](https://m.media-amazon.com/images/I/41U5D6LWaSL.jpg)**Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small**Columbia**$25.18**4.8★19,528 rev](https://www.amazon.com/dp/B01MXLSU40) [2![Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small](https://m.media-amazon.com/images/I/617vW-mCCoL.jpg)**Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small**Columbia**$32.30**4.8★1,200 rev](https://www.amazon.com/dp/B0815HLWXF) [3![Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium](https://m.media-amazon.com/images/I/31O9qrwLgyL.jpg)**Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium**Columbia**$30.32**4.4★49 rev](https://www.amazon.com/dp/B0FB346S7S) [4![WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof](https://m.media-amazon.com/images/I/51CaUclGBdL.jpg)**WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof**WELAKEN**$22.48**4.7★1,981 rev](https://www.amazon.com/dp/B09689MGJ2) [5![Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue](https://m.media-amazon.com/images/I/41uhHP7zxYL.jpg)**Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue**Spyder**$22.54**4.7★50 rev](https://www.amazon.com/dp/B0FRGQLFVC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y](https://m.media-amazon.com/images/I/41cxPP6tY8L.jpg)**PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y**PATPAT**$27.04**45 rev5mo ago](https://www.amazon.com/dp/B0GMGYP5JP) [![Perfashion Girls Lightweight uv protection shirt Jacket Pink Cropped Bomber Coat Kids Zip Up Size 8 10 Hiking](https://m.media-amazon.com/images/I/41935BpsK6L.jpg)**Perfashion Girls Lightweight uv protection shirt Jacket Pink Cropped Bomber Coat Kids Zip Up Size 8 10 Hiking**Perfashion**$17.60**9 rev5mo ago](https://www.amazon.com/dp/B0GK8338M9) [![Perfashion Girls Lightweight uv protection shirt Jacket Purple Cropped Bomber Coat Kids Zip Up Size 8 10 Hiking](https://m.media-amazon.com/images/I/41mWobdLdqL.jpg)**Perfashion Girls Lightweight uv protection shirt Jacket Purple Cropped Bomber Coat Kids Zip Up Size 8 10 Hiking**Perfashion**$22.31**9 rev5mo ago](https://www.amazon.com/dp/B0GK8WCQTJ) [![Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years](https://m.media-amazon.com/images/I/41stMLgEnVL.jpg)**Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years**Haloumoning**$16.48**30 rev5mo ago](https://www.amazon.com/dp/B0GHDDZH24) [![Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years](https://m.media-amazon.com/images/I/41Gp67hCTKL.jpg)**Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years**Haloumoning**$16.85**30 rev5mo ago](https://www.amazon.com/dp/B0GHDN5JVG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Youth Girls Toddler Fire Side Sherpa Full Zip Fleece Jacket Dark Stone 3T](https://m.media-amazon.com/images/I/41F0j4H3aLL.jpg)**Columbia Youth Girls Toddler Fire Side Sherpa Full Zip Fleece Jacket Dark Stone 3T**Columbia**$22.29**4.8★**▲ 264%**](https://www.amazon.com/dp/B0FB2WX719) [![SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket](https://m.media-amazon.com/images/I/41T2HcgJT6L.jpg)**SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket**SOBAPRA**$32.78**4.7★**▲ 259%**](https://www.amazon.com/dp/B0FMR2VHJY) [![DKNY Girls Midweight Jacket - Cozy Sherpa Fur Lined Water Resistant Hooded Anorak Windbreaker Zip Up Jacket for Girls Size 4 Sedona Rose](https://m.media-amazon.com/images/I/41ixEAuxK1L.jpg)**DKNY Girls Midweight Jacket - Cozy Sherpa Fur Lined Water Resistant Hooded Anorak Windbreaker Zip Up Jacket for Girls Size 4 Sedona Rose**DKNY**$19.38**4.5★**▲ 255%**](https://www.amazon.com/dp/B0G7PGS3DM) [![Haloumoning Girls Gradient Lightweight Jacket Kids Stand Collar Spring Fall Jackets with Pockets 5-14 Years](https://m.media-amazon.com/images/I/41dYkv-0bcL.jpg)**Haloumoning Girls Gradient Lightweight Jacket Kids Stand Collar Spring Fall Jackets with Pockets 5-14 Years**Haloumoning**$14.43**3.8★**▲ 255%**](https://www.amazon.com/dp/B0GHDK1CKJ) [![MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Bright Pink 10/12](https://m.media-amazon.com/images/I/41MugW2gLzL.jpg)**MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Bright Pink 10/12**MGEOY**$32.26**4.7★**▲ 253%**](https://www.amazon.com/dp/B0FR1T7D4Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -46.9% search growth over the last 90 days.

30K20KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“No complaints”*

**Size-Overall**16%

*“Great fit”*

**Warmth**9%

*“It kept my daughter warm”*

**Weight Light**7%

*“Nice lightweight jacket”*

**Color**6%

*“the color is lovely”*

**Comfort-Overall**5%

*“Super comfortable”*

**Soft Feel**4%

*“The material is very soft and warm”*

**Weather Proof**3%

*“Perfect for layering or spring/fall weather”*

**Advertised Vs Actual Product**3%

*“Like it”*

**Material Quality**2%

*“The material feels durable”*

### **What buyers complain about **

**Thin**9%

*“Too thin”*

**Zipper Quality**9%

*“Zipper fell off”*

**Thickness**8%

*“I thought it would be thicker and warmer”*

**Stitch/Finish/Polish**6%

*“The outter material is either of low quality or the stitching is faulty”*

**Size-Overall**5%

*“Great buy just too short”*

**Value For Money**3%

*“It feels really cheap for the price”*

**Color**2%

*“the light color shows dirt fast”*

**Strength**2%

*“It was flimsy”*

**Sleeve Fit**2%

*“Sleeves too long”*

**Material Quality**2%

*“The outter material is either of low quality or the stitching is faulty”*

### **Top return reasons **

**Size-Overall**65%

**Sleeve Fit**6%

**Thin**5%

**Material Quality**3%

**Chest Fit**3%

**Color**3%

**Advertised Vs Actual Product**2%

**Length**2%

**Shoulder Fit**1%

**Value For Money**1%