---
title: "girls boyshorts underwear — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/girls-boyshorts-underwear"
last_updated: "2026-07-13T20:53:39.098Z"
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  description: "girls boyshorts underwear shows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.8%) keeps it on the watch list."
  "og:description": "girls boyshorts underwear shows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.8%) keeps it on the watch list."
  "og:title": "girls boyshorts underwear — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **girls boyshorts underwear**

**Worth a look**

Shows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 20Growth 33Conversion 10Competition 83Returns 68Price range 80Avg price 83Brand share 88Review moat 43Quality gap 24

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.22–$43.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,231.85**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+6.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$79K**

$79K/yr · 547K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**25**

**Top-5 brand share**

**47%**

**Open market**

**48%**

- Barara King12% - Boboking11% - FINETOO10% - BliBliTaTa8% - Hello Kitty6% - Sladatona5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 62 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Barara King Girls Undies Cotton Panties Little Soft Underwear Boyshort Briefs (Pack of 6) Size 5](https://m.media-amazon.com/images/I/41Jz4tbMIML.jpg)**Barara King Girls Undies Cotton Panties Little Soft Underwear Boyshort Briefs (Pack of 6) Size 5**Barara King**$14.79**4.6★595 rev](https://www.amazon.com/dp/B0CX1P6ZBT) [2![FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)](https://m.media-amazon.com/images/I/41KGcVf8ytL.jpg)**FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)**FINETOO**$13.18**4.4★1,679 rev](https://www.amazon.com/dp/B0F7WGNY7K) [3![Boboking Soft Rainbow Girls Boyshorts Girls Flower Underwear Toddler Undies 10years Grey](https://m.media-amazon.com/images/I/41aIp6ygpaL.jpg)**Boboking Soft Rainbow Girls Boyshorts Girls Flower Underwear Toddler Undies 10years Grey**Boboking**$19.16**4.7★2,616 rev](https://www.amazon.com/dp/B0D39VV9JM) [4![BliBliTaTa Girls Boyshorts Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 2T 4T 6 8 10 12 Years Old 6-Pack Colorful petals-2T](https://m.media-amazon.com/images/I/41NVALd9vwL.jpg)**BliBliTaTa Girls Boyshorts Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 2T 4T 6 8 10 12 Years Old 6-Pack Colorful petals-2T**BliBliTaTa**$13.32**4.7★246 rev](https://www.amazon.com/dp/B0FKBDZ35T) [5![Sladatona Soft Girls Boyshort Panties Cotton Briefs Kids Underwear 10years Grey Yellow](https://m.media-amazon.com/images/I/41TKnWhhGlL.jpg)**Sladatona Soft Girls Boyshort Panties Cotton Briefs Kids Underwear 10years Grey Yellow**Sladatona**$29.85**4.7★534 rev](https://www.amazon.com/dp/B0D39RJWKV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Spot/ Stripe/ Navy 14](https://m.media-amazon.com/images/I/41AHJnoXmNL.jpg)**Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Spot/ Stripe/ Navy 14**Amazon Essentials**$18.21**51 rev1mo ago](https://www.amazon.com/dp/B0FVLGYV3B) [![Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Peach/ Flower/ Stripes 8](https://m.media-amazon.com/images/I/41Gc8Jc72QL.jpg)**Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Peach/ Flower/ Stripes 8**Amazon Essentials**$18.35**51 rev1mo ago](https://www.amazon.com/dp/B0FVLGZ2KB) [![Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 6](https://m.media-amazon.com/images/I/41YMQt+ZdIL.jpg)**Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 6**Amazon Essentials**$16.48**53 rev1mo ago](https://www.amazon.com/dp/B0FVLFGTZN) [![Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 7](https://m.media-amazon.com/images/I/41YMQt+ZdIL.jpg)**Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 7**Amazon Essentials**$17.02**53 rev1mo ago](https://www.amazon.com/dp/B0FVLDKDS1) [![Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor](https://m.media-amazon.com/images/I/31grTMQeTCL.jpg)**Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor**Phennie's**$17.86**12 rev3mo ago](https://www.amazon.com/dp/B0GVJMX43L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 7](https://m.media-amazon.com/images/I/41YMQt+ZdIL.jpg)**Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 7**Amazon Essentials**$17.02**4.7★**▲ 53%**](https://www.amazon.com/dp/B0FVLDKDS1) [![Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 6](https://m.media-amazon.com/images/I/41YMQt+ZdIL.jpg)**Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 6**Amazon Essentials**$16.48**4.7★**▲ 52%**](https://www.amazon.com/dp/B0FVLFGTZN) [![Reebok Girls Boyshorts Underwear - 5 Pack Soft Breathable Panties Boy Shorts Seamless Underwear for Girls (Sizes: 6-16) Size 8-10 Steel Grey/Faded Denim/White/White Spacedye](https://m.media-amazon.com/images/I/31I8z9bv2vL.jpg)**Reebok Girls Boyshorts Underwear - 5 Pack Soft Breathable Panties Boy Shorts Seamless Underwear for Girls (Sizes: 6-16) Size 8-10 Steel Grey/Faded Denim/White/White Spacedye**Reebok**$21.10**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FSTGFQ6N) [![Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor](https://m.media-amazon.com/images/I/31grTMQeTCL.jpg)**Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor**Phennie's**$17.86**4.5★**▲ 52%**](https://www.amazon.com/dp/B0GVJMX43L) [![Reebok Girls Boyshorts Underwear - 5 Pack Soft Breathable Panties Boy Shorts Seamless Underwear for Girls (Sizes: 6-16) Size 12-14 Scuba Blue/White Spacedye/Black/White](https://m.media-amazon.com/images/I/31j3oYPAEWL.jpg)**Reebok Girls Boyshorts Underwear - 5 Pack Soft Breathable Panties Boy Shorts Seamless Underwear for Girls (Sizes: 6-16) Size 12-14 Scuba Blue/White Spacedye/Black/White**Reebok**$20.19**4.6★**▲ 51%**](https://www.amazon.com/dp/B0FSTBZTYS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +6.4% search growth over the last 90 days.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**26%

*“So comfortable”*

**Size-Overall**23%

*“Amazing fit”*

**Soft Feel**10%

*“The band is super soft”*

**Quality-Overall**8%

*“Quality and workmanship are solid”*

**Value For Money**5%

*“Definitely worth the price”*

**Stretchability/Expandability/Elasticity**4%

*“the elastic waist holds up well”*

**Material Quality**3%

*“the material is soft”*

**Color**2%

*“regular colors nice as well”*

**Breathability**2%

*“Lovely and breathable”*

**Washability**1%

*“After washing, they held up well and maintained their shape”*

### **What buyers complain about **

**Size-Overall**26%

*“Weird fit”*

**Material Quality**12%

*“I thought the material was different”*

**Advertised Vs Actual Product**6%

*“Misleading”*

**Waist High**3%

*“Bellybutton high”*

**Stretchability/Expandability/Elasticity**3%

*“Not stretch”*

**Durability**3%

*“they fall apart the first wear”*

**Comfort-Overall**2%

*“The products sold specifically for colostomy bags are unattractive and uncomfortable”*

**Thickness**2%

*“Thin”*

**Allergies**2%

*“she said they were very itchy so I would overall give it 3 stars”*

**Quality-Overall**2%

*“Poor quality, they fall apart the first wear”*

### **Top return reasons **

**Size-Overall**63%

**Waist Fit**9%

**Material Quality**8%

**Length**4%

**Advertised Vs Actual Product**3%

**Thigh Fit**3%

**Shape/Style**2%

**Comfort-Overall**1%

**Width**1%

**Quality-Overall**1%