[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-clothing-shoes-jewelry-gifts-for-older-women-over-70":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5237,5503176029,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":149,"baselines":189,"demand":194,"seasonality":507,"brandShare":520,"products":541,"feedback":608,"lastUpdated":143},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":127,"avgRating":128,"avgReviewCount":129,"avgPrice":130,"priceMin":131,"priceMax":132,"productCount":133,"unitsSoldMax":134,"sponsoredPct":135,"returnRate":136,"successfulLaunches360":137,"newProducts360":137,"amazonNicheId":138,"title":139,"slug":140,"href":141,"leafCategoryName":142,"scrapedAt":143,"brandCount":133,"brandCountYearAgo":144,"sellerCount":145,"signals":146},10828,108015,3.2512,0.1621,0.0038,0.9233,4.53,8597,26.38,9.88,35.91,7,2500,1,0.0422,0,"bd5e4261-4f24-4ddb-96ec-c0014ebb6370","gifts for older women over 70","gifts-for-older-women-over-70","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fgifts-for-older-women-over-70","Scarves & Wraps","2026-07-12T20:06:08.669343+00:00",35,12,[147,148],"trending","low_competition",{"score":150,"verdict":151,"components":152},28,"skip",[153,158,161,165,168,171,174,179,182,185],{"key":154,"score":155,"weight":156,"raw":157},"marketSize",3,0.15,10827.86,{"key":159,"score":160,"weight":156,"raw":125},"growth",45,{"key":162,"score":163,"weight":164,"raw":126},"conversion",5,0.1,{"key":166,"score":167,"weight":156,"raw":127},"competition",6,{"key":169,"score":170,"weight":164,"raw":127},"brandShare",19,{"key":172,"score":173,"weight":164,"raw":128},"qualityGap",37,{"key":175,"score":176,"weight":177,"raw":178},"reviewMoat",23,0.05,8596.71,{"key":180,"score":181,"weight":164,"raw":136},"returns",40,{"key":183,"score":184,"weight":177,"raw":130},"avgPrice",95,{"key":186,"score":187,"weight":177,"raw":188},"priceRange",79,0.803303880138302,{"avgRating":190,"medianPrice":191,"medianReturnRate":192,"nichesTracked":193},4.42,22.25,0.0236,37704,{"points":195,"droppedPartialWeek":506},[196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503],{"week":197,"volume":198},"2024-07-14",877,{"week":200,"volume":201},"2024-07-21",1045,{"week":203,"volume":204},"2024-07-28",950,{"week":206,"volume":207},"2024-08-04",963,{"week":209,"volume":210},"2024-08-11",857,{"week":212,"volume":213},"2024-08-18",1118,{"week":215,"volume":216},"2024-08-25",1000,{"week":218,"volume":219},"2024-09-01",781,{"week":221,"volume":222},"2024-09-08",1243,{"week":224,"volume":225},"2024-09-15",1253,{"week":227,"volume":228},"2024-09-22",1090,{"week":230,"volume":231},"2024-09-29",1053,{"week":233,"volume":234},"2024-10-06",1035,{"week":236,"volume":237},"2024-10-13",1447,{"week":239,"volume":240},"2024-10-20",1319,{"week":242,"volume":243},"2024-10-27",1512,{"week":245,"volume":246},"2024-11-03",2073,{"week":248,"volume":249},"2024-11-10",2795,{"week":251,"volume":252},"2024-11-17",4100,{"week":254,"volume":255},"2024-11-24",6112,{"week":257,"volume":258},"2024-12-01",9729,{"week":260,"volume":261},"2024-12-08",13825,{"week":263,"volume":264},"2024-12-15",23574,{"week":266,"volume":267},"2024-12-22",26472,{"week":269,"volume":270},"2024-12-29",5192,{"week":272,"volume":273},"2025-01-05",1495,{"week":275,"volume":276},"2025-01-12",1281,{"week":278,"volume":279},"2025-01-19",1114,{"week":281,"volume":282},"2025-01-26",786,{"week":284,"volume":285},"2025-02-02",750,{"week":287,"volume":288},"2025-02-09",817,{"week":290,"volume":291},"2025-02-16",812,{"week":293,"volume":294},"2025-02-23",693,{"week":296,"volume":297},"2025-03-02",582,{"week":299,"volume":300},"2025-03-09",833,{"week":302,"volume":303},"2025-03-16",690,{"week":305,"volume":306},"2025-03-23",560,{"week":308,"volume":309},"2025-03-30",667,{"week":311,"volume":312},"2025-04-06",864,{"week":314,"volume":315},"2025-04-13",600,{"week":317,"volume":318},"2025-04-20",1086,{"week":320,"volume":321},"2025-04-27",905,{"week":323,"volume":285},"2025-05-04",{"week":325,"volume":326},"2025-05-11",1502,{"week":328,"volume":329},"2025-05-18",546,{"week":331,"volume":332},"2025-05-25",461,{"week":334,"volume":335},"2025-06-01",515,{"week":337,"volume":338},"2025-06-08",617,{"week":340,"volume":341},"2025-06-15",566,{"week":343,"volume":344},"2025-06-22",353,{"week":346,"volume":347},"2025-06-29",395,{"week":349,"volume":350},"2025-07-06",536,{"week":352,"volume":353},"2025-07-13",533,{"week":355,"volume":356},"2025-07-20",623,{"week":358,"volume":359},"2025-07-27",647,{"week":361,"volume":362},"2025-08-03",835,{"week":364,"volume":365},"2025-08-10",1049,{"week":367,"volume":368},"2025-08-17",919,{"week":370,"volume":371},"2025-08-24",844,{"week":373,"volume":374},"2025-08-31",1140,{"week":376,"volume":377},"2025-09-07",811,{"week":379,"volume":380},"2025-09-14",721,{"week":382,"volume":383},"2025-09-21",717,{"week":385,"volume":386},"2025-09-28",661,{"week":388,"volume":389},"2025-10-05",719,{"week":391,"volume":392},"2025-10-12",1040,{"week":394,"volume":395},"2025-10-19",897,{"week":397,"volume":398},"2025-10-26",1273,{"week":400,"volume":401},"2025-11-02",1287,{"week":403,"volume":404},"2025-11-09",1906,{"week":406,"volume":407},"2025-11-16",3166,{"week":409,"volume":410},"2025-11-23",4337,{"week":412,"volume":413},"2025-11-30",6708,{"week":415,"volume":416},"2025-12-07",10897,{"week":418,"volume":419},"2025-12-14",15888,{"week":421,"volume":422},"2025-12-21",20466,{"week":424,"volume":425},"2025-12-28",5264,{"week":427,"volume":428},"2026-01-04",1373,{"week":430,"volume":431},"2026-01-11",1096,{"week":433,"volume":434},"2026-01-18",1121,{"week":436,"volume":437},"2026-01-25",874,{"week":439,"volume":440},"2026-02-01",777,{"week":442,"volume":443},"2026-02-08",841,{"week":445,"volume":446},"2026-02-15",836,{"week":448,"volume":449},"2026-02-22",674,{"week":451,"volume":452},"2026-03-01",759,{"week":454,"volume":291},"2026-03-08",{"week":456,"volume":457},"2026-03-15",806,{"week":459,"volume":460},"2026-03-22",677,{"week":462,"volume":463},"2026-03-29",829,{"week":465,"volume":466},"2026-04-05",672,{"week":468,"volume":469},"2026-04-12",821,{"week":471,"volume":472},"2026-04-19",854,{"week":474,"volume":475},"2026-04-26",824,{"week":477,"volume":478},"2026-05-03",1423,{"week":480,"volume":481},"2026-05-10",2602,{"week":483,"volume":484},"2026-05-17",914,{"week":486,"volume":487},"2026-05-24",766,{"week":489,"volume":490},"2026-05-31",788,{"week":492,"volume":493},"2026-06-07",711,{"week":495,"volume":496},"2026-06-14",801,{"week":498,"volume":499},"2026-06-21",501,{"week":501,"volume":502},"2026-06-28",733,{"week":504,"volume":505},"2026-07-05",782,false,[508,509,510,511,512,513,514,515,516,517,518,519],0.4946587512385202,0.33554532359724565,0.312381872226339,0.35860053454118546,0.4691380639025577,0.24977079858306803,0.32434243940617635,0.4197323223492428,0.4007301140595063,0.5001790130138297,1.5627031242627856,6.316766997216277,{"top":521,"otherBrandCount":135,"otherClickShare":540},[522,525,528,531,534,537],{"brand":523,"clickShare":524},"EzrAllora",0.5885,{"brand":526,"clickShare":527},"MELIFLUOS DESIGNED IN SPAIN",0.1494,{"brand":529,"clickShare":530},"EverFoams",0.0875,{"brand":532,"clickShare":533},"colornival",0.0524,{"brand":535,"clickShare":536},"Moss Rose",0.0455,{"brand":538,"clickShare":539},"Evshine",0.0396,0.03710000000000002,[542,552,561,571,580,589,597],{"asin":543,"title":544,"brand":523,"imageUrl":545,"price":546,"rating":547,"reviews":548,"clickShare90":524,"clickShare360":549,"launchDate":550,"amazonUrl":551},"B081D78MCJ","EzrAllora Premium Double Layer Poncho Blanket - No Sleeves Easy On Easy Off- Drape and Go- 2 pockets - Gifts for Grandma (Silver Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eE-ch1AVL.jpg",28.12,4.6,2061,0.5892,"2020-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB081D78MCJ",{"asin":553,"title":554,"brand":526,"imageUrl":555,"price":556,"rating":547,"reviews":557,"clickShare90":527,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B07665NCYW","Womens Shawl Wrap Poncho Ruana Cape Cardigan Sweater Open Front for Travel Flight Cruises (PC01-15)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41R4SvI-foL.jpg",35.42,10833,0.1026,"2017-10-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07665NCYW",{"asin":562,"title":563,"brand":529,"imageUrl":564,"price":565,"rating":566,"reviews":567,"clickShare90":530,"clickShare360":568,"launchDate":569,"amazonUrl":570},"B0CLGNYKFR","EverFoams Womens Fuzzy Open-toe Slippers Soft Comfy Memory Foam Indoor House Shoes Cool Gray 7-8 US","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FHQILX+EL.jpg",22.48,4.5,11836,0.0424,"2024-02-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CLGNYKFR",{"asin":572,"title":573,"brand":532,"imageUrl":574,"price":575,"rating":547,"reviews":576,"clickShare90":533,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B0B7B2BH9P","Shawl Wraps for Women Elegant Knitted Cape Open Front Soft Poncho Scarf Blanket Cardigan Coat for Spring Autumn and Winter (Pink Gray)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317c3EnmLhL.jpg",18.07,2752,0.0287,"2024-07-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B7B2BH9P",{"asin":581,"title":582,"brand":535,"imageUrl":583,"price":132,"rating":584,"reviews":585,"clickShare90":536,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B07GV56HH8","Moss Rose Womens Travel Gift Shawl Wrap Poncho Ruana Cape Open Front Cardigan for Spring Fall Winter Holiday","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qc+vff6NL.jpg",4.4,7139,0.1454,"2018-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07GV56HH8",{"asin":590,"title":591,"brand":538,"imageUrl":592,"price":131,"rating":547,"reviews":593,"clickShare90":539,"clickShare360":594,"launchDate":595,"amazonUrl":596},"B0CSFWXWZH","Evshine Womens Warm Chenille Knit House Slippers Comfy Memory Foam Winter Slippers with Faux Fur Collar and Indoor Outdoor Soles Pink 39-40 (Size 8)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ytkHzhSjL.jpg",14988,0.0344,"2024-01-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSFWXWZH",{"asin":598,"title":599,"brand":600,"imageUrl":601,"price":602,"rating":584,"reviews":603,"clickShare90":604,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B01JLOQ0PY","Urban CoCo Womens Color Block Shawl Wrap Open Front Poncho Cape (blue-series 3)","Urban CoCo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PP8GF4EVL.jpg",34.76,10568,0.0371,0.0574,"2015-09-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01JLOQ0PY",{"love":609,"hate":680,"returnReasons":748},[610,617,624,631,638,645,652,659,666,673],{"topic":611,"percentOfMentions":612,"verbatims":613},"Comfort-Overall",0.3529,[614,615,616],"Amazingly comfortable","Seriously comfortable shoe","Very comfortable to use",{"topic":618,"percentOfMentions":619,"verbatims":620},"Warmth",0.1405,[621,622,623],"keep me very warm","Cute and Warm","It keeps you warm",{"topic":625,"percentOfMentions":626,"verbatims":627},"Size-Overall",0.0974,[628,629,630],"They fit snug","true to fit","Fit well",{"topic":632,"percentOfMentions":633,"verbatims":634},"Soft Feel",0.0843,[635,636,637],"Comfortable and soft","Soft, fluffy","Soothing soft wonderful",{"topic":639,"percentOfMentions":640,"verbatims":641},"Quality-Overall",0.0473,[642,643,644],"I consider them a fair product that is well made","Great quality and great price, shipped quick","Excellent quality",{"topic":646,"percentOfMentions":647,"verbatims":648},"Value For Money",0.032799999999999996,[649,650,651],"Worth it","Great Value","Good price",{"topic":653,"percentOfMentions":654,"verbatims":655},"Color",0.024900000000000002,[656,657,658],"Great colors","the gray color looks elegant","a neutral color thats easy to pair with pretty much anything",{"topic":660,"percentOfMentions":661,"verbatims":662},"Advertised Vs Actual Product",0.0158,[663,664,665],"Exactly as described","As advertised","Exactly what I was looking for",{"topic":667,"percentOfMentions":668,"verbatims":669},"Outersole Quality",0.0151,[670,671,672],"Indoor outdoor soles","durable outer sole good","They have a sturdy sole so they can be worn outside too",{"topic":674,"percentOfMentions":675,"verbatims":676},"Shape\u002FStyle",0.011899999999999999,[677,678,679],"Comfortable and stylish","The style is versatile","Nice style",[681,687,693,699,706,713,720,727,734,741],{"topic":625,"percentOfMentions":682,"verbatims":683},0.1843,[684,685,686],"Too Tight","Fit wrong","Runs large",{"topic":639,"percentOfMentions":688,"verbatims":689},0.0682,[690,691,692],"Not the quality I was expecting","Poor quality","Also low quality",{"topic":611,"percentOfMentions":694,"verbatims":695},0.067,[696,697,698],"Not as comfortable as they look","No Comfort","do not provide the support or comfort I was expecting",{"topic":700,"percentOfMentions":701,"verbatims":702},"Durability",0.0667,[703,704,705],"Coming apart","falling apart afterwards","Falling apart 1-week later",{"topic":707,"percentOfMentions":708,"verbatims":709},"Stretchability\u002FExpandability\u002FElasticity",0.049100000000000005,[710,711,712],"they stretched out","The stretch is really bad","stretched out a LOT",{"topic":714,"percentOfMentions":715,"verbatims":716},"Memory Foam",0.0248,[717,718,719],"There is no memory foam","Memory foam wore out within a week","The memory foam is not dense enough",{"topic":721,"percentOfMentions":722,"verbatims":723},"Cushion",0.024,[724,725,726],"Not very much cushion","Unfortunately after less of a week of use the cushion has gone flat","Cushion wears down quickly",{"topic":728,"percentOfMentions":729,"verbatims":730},"Arch Support",0.0203,[731,732,733],"No arch support","Made cheaply and the arch wore down easily","not great for high arches",{"topic":735,"percentOfMentions":736,"verbatims":737},"Width",0.019299999999999998,[738,739,740],"Too wide","Not wide feet friendly","They are way too wide",{"topic":742,"percentOfMentions":743,"verbatims":744},"Stitch\u002FFinish\u002FPolish",0.0179,[745,746,747],"the stitching is splitting","they are falling apart at the seams have holes","In multiple locations, the seams are coming out and frayed",[749,751,754,756,759,761,764,766,768,770],{"reason":625,"pct":750},0.2982,{"reason":752,"pct":753},"Feet Fit",0.2527,{"reason":735,"pct":755},0.0971,{"reason":757,"pct":758},"Length",0.0787,{"reason":611,"pct":760},0.0374,{"reason":762,"pct":763},"Material Quality",0.028900000000000002,{"reason":660,"pct":765},0.0242,{"reason":653,"pct":767},0.0232,{"reason":674,"pct":769},0.0177,{"reason":639,"pct":771},0.0174]