---
title: "ghostbusters toys — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ghostbusters-toys"
last_updated: "2026-07-14T03:30:55.338Z"
locale: en
meta:
  description: "weak search conversion (0.4%) — ghostbusters toys doesn't clear our bar today."
  "og:description": "weak search conversion (0.4%) — ghostbusters toys doesn't clear our bar today."
  "og:title": "ghostbusters toys — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **ghostbusters toys**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 59Growth 13Conversion 6Competition 79Returns 51Price range 35Avg price 95Brand share 52Review moat 66Quality gap 43

**Avg price**

**Incredible****$36.62**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Good****854.15**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$487K**

$487K/yr · 3.0M searches

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****3.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.46–$250.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**22 **▼falling

**Sellers**

**315**

**Top-5 brand share**

**74%**

**Open market**

**22%**

- Ghostbusters29% - Fun Costumes19% - Crocs10% - Disguise9% - Ghstsobs6% - Jada4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$15K6%$29K9%$44K12%$58K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fun Costumes Adult Ghostbusters Proton Pack with Wand | Movie-Inspired Ghostbusters Backpack for Cosplay & Costume Accessory](https://m.media-amazon.com/images/I/41LZ048-JHL.jpg)**Fun Costumes Adult Ghostbusters Proton Pack with Wand | Movie-Inspired Ghostbusters Backpack for Cosplay & Costume Accessory**Fun Costumes**$26.33**4.2★259 rev](https://www.amazon.com/dp/B08V9FFF9L) [2![Ghostbusters Movie Proton Pack Roleplay Gear for Kids Ages 5 and Up Classic Blue Toy Great Gift for Kids](https://m.media-amazon.com/images/I/41ewwbcHfFL.jpg)**Ghostbusters Movie Proton Pack Roleplay Gear for Kids Ages 5 and Up Classic Blue Toy Great Gift for Kids**Ghostbusters**$18.29**4.0★2,762 rev](https://www.amazon.com/dp/B081VZXP1N) [3![Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up](https://m.media-amazon.com/images/I/41VIDS30C8L.jpg)**Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up**Ghostbusters**$30.04**4.8★445 rev](https://www.amazon.com/dp/B0CSH5W7NZ) [4![Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack](https://m.media-amazon.com/images/I/41NBeEfUYQL.jpg)**Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack**Crocs**$17.54**4.4★67 rev](https://www.amazon.com/dp/B0DNKR5GTW) [5![Ghstsobs Backpack For Kids Features Padded Back & Adjustable Strap For School & Travel Backpacks](https://m.media-amazon.com/images/I/51kcpXgSayL.jpg)**Ghstsobs Backpack For Kids Features Padded Back & Adjustable Strap For School & Travel Backpacks**Ghstsobs**$26.08**4.3★146 rev](https://www.amazon.com/dp/B0C53K4YXB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![50PCS Ghostbuster Movie Stickers for Kids Cute Water Bottle Stickers for Kids Waterproof Vinyl Laptop Kid Sticker Pack (Purple)](https://m.media-amazon.com/images/I/619AkUCgYNL.jpg)**50PCS Ghostbuster Movie Stickers for Kids Cute Water Bottle Stickers for Kids Waterproof Vinyl Laptop Kid Sticker Pack (Purple)**SHOWSUP**$5.46**91 rev8mo ago](https://www.amazon.com/dp/B0FXWFG4FB) [![Jada Ghostbusters Ecto-1 Monster Truck Toys - Hollywood Rides Die-cast Vehicle Opening Doors 1:24 Scale Ages 8+](https://m.media-amazon.com/images/I/41OtaAhnN3L.jpg)**Jada Ghostbusters Ecto-1 Monster Truck Toys - Hollywood Rides Die-cast Vehicle Opening Doors 1:24 Scale Ages 8+**Jada**$42.70**23 rev9mo ago](https://www.amazon.com/dp/B0FVB6818F) [![DINIZIMO 3 Pcs Ghost Costume Kids Deluxe Set for Halloween Dress Up Party and Roleplay Cosplay with Proton Pack (Medium)](https://m.media-amazon.com/images/I/41QXaB8Gl9L.jpg)**DINIZIMO 3 Pcs Ghost Costume Kids Deluxe Set for Halloween Dress Up Party and Roleplay Cosplay with Proton Pack (Medium)**DINIZIMO**$36.71**37 rev9mo ago](https://www.amazon.com/dp/B0FSDB7LTX) [![Funko Pop! Movies: Ghostbusters II - Egon Spengler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display](https://m.media-amazon.com/images/I/41plSCrcMgL.jpg)**Funko Pop! Movies: Ghostbusters II - Egon Spengler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display**Funko**$10.37**95 rev1y ago](https://www.amazon.com/dp/B0DNRSNRP2) [![Jada Hollywood Rides Transformers x Ghostbusters Ecto-1 G1 Mashup - Die-cast Car with Opening Doors 1:32 Scale Ages 8+ (40th Anniversary Edition)](https://m.media-amazon.com/images/I/41A08WuD8hL.jpg)**Jada Hollywood Rides Transformers x Ghostbusters Ecto-1 G1 Mashup - Die-cast Car with Opening Doors 1:32 Scale Ages 8+ (40th Anniversary Edition)**Jada**$13.42**85 rev1y ago](https://www.amazon.com/dp/B0DS6N6ZKQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Emisorn Kids Hoodie Cosplay Costume Printed Pullover Hoodie Sweatshirts Coat Halloween Jacket](https://m.media-amazon.com/images/I/418svP-DaML.jpg)**Emisorn Kids Hoodie Cosplay Costume Printed Pullover Hoodie Sweatshirts Coat Halloween Jacket**Emisorn**$22.27**4.2★**▲ 388%**](https://www.amazon.com/dp/B09NK5GKQC) [![Ripple Junction Ghostbusters Mens Short Sleeve T-Shirt Classic Retro Vintage Distressed No Ghost Movie Logo Heather Char 3XL](https://m.media-amazon.com/images/I/51-gDU8bRSS.jpg)**Ripple Junction Ghostbusters Mens Short Sleeve T-Shirt Classic Retro Vintage Distressed No Ghost Movie Logo Heather Char 3XL**Ripple Junction**$21.71**4.8★**▲ 382%**](https://www.amazon.com/dp/B00U0I1PAG) [![DINIZIMO 3 Pcs Ghost Costume Kids Deluxe Set for Halloween Dress Up Party and Roleplay Cosplay with Proton Pack (Medium)](https://m.media-amazon.com/images/I/41QXaB8Gl9L.jpg)**DINIZIMO 3 Pcs Ghost Costume Kids Deluxe Set for Halloween Dress Up Party and Roleplay Cosplay with Proton Pack (Medium)**DINIZIMO**$36.71**3.7★**▲ 372%**](https://www.amazon.com/dp/B0FSDB7LTX) [![MJC Mens Ghost Busters Logo Guys Black Boxer Briefs (Large)](https://m.media-amazon.com/images/I/51WkHbZEzKL.jpg)**MJC Mens Ghost Busters Logo Guys Black Boxer Briefs (Large)**MJC**$10.58**4.6★**▲ 363%**](https://www.amazon.com/dp/B09NCKLBM6) [![Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack](https://m.media-amazon.com/images/I/41NBeEfUYQL.jpg)**Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack**Crocs**$17.54**4.4★**▲ 352%**](https://www.amazon.com/dp/B0DNKR5GTW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**16%

*“Great fun”*

**Quality-Overall**15%

*“Quality toy”*

**Gifting Purpose**9%

*“Great gift”*

**Size-Overall**8%

*“The size was great”*

**Collectibles**8%

*“Cool set for collection”*

**Value For Money**7%

*“Great for the price”*

**Advertised Vs Actual Product**7%

*“Works as stated it would”*

**Weight Light**4%

*“he is quite lightweight”*

**Durability**3%

*“durable”*

**Display-Overall**2%

*“looks super cute on the display shelves”*

### **What buyers complain about **

**Size-Overall**17%

*“Sizing is Way Off”*

**Quality-Overall**16%

*“I expected this to be alittle better quality”*

**Material Quality**13%

*“The product wasnt the best the material was so ship”*

**Advertised Vs Actual Product**9%

*“False advertising”*

**Value For Money**5%

*“Waste of money”*

**Durability**4%

*“Not durable as others have described”*

**Strength**2%

*“It was a liiiittle flimsy”*

**Assembly/Installation**2%

*“Slightly difficult to get put together”*

**Ease Of Use**2%

*“It's a pain to get back out”*

**Stitch/Finish/Polish**2%

*“Poorly stitched”*

### **Top return reasons **

**Size-Overall**23%

**Advertised Vs Actual Product**13%

**Defective Material/Parts**12%

**Quality-Overall**12%

**Value For Money**7%

**Material Quality**7%

**Functionality-Overall**5%

**Gifting Purpose**2%

**Assembly/Installation**2%

**Product Condition**2%