---
title: "gecko costume pj masks — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/gecko-costume-pj-masks"
last_updated: "2026-07-13T23:28:28.738Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — gecko costume pj masks doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — gecko costume pj masks doesn't clear our bar today."
  "og:title": "gecko costume pj masks — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

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# **gecko costume pj masks**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 8Conversion 15Competition 68Returns 33Price range 93Avg price 95Brand share 0Review moat 36Quality gap 21

**Avg price**

**Incredible****$24.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.25–$41.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,936.27**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****5.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-33.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$6K**

$6K/yr · 20K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**4 **—flat

**Sellers**

**47**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Disguise35% - PJ Masks32% - INTIMO30% - Maribus-FL3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1746%$3499%$52312%$697101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size L (4-6)](https://m.media-amazon.com/images/I/41dpox8BmvL.jpg)**Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size L (4-6)**Disguise**$26.17**4.6★9,817 rev](https://www.amazon.com/dp/B01BTYS8KE) [2![PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)](https://m.media-amazon.com/images/I/41eTXAPuNcL.jpg)**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)**INTIMO**$19.49**4.6★47 rev](https://www.amazon.com/dp/B0DFQDMDBT) [3![PJ Masks Toddler Boys Gekko Hoodie - Gekko Costume Short-Sleeve Pullover Top - PJ Masks Costume (Green 3T)](https://m.media-amazon.com/images/I/51lFzMmVSuL.jpg)**PJ Masks Toddler Boys Gekko Hoodie - Gekko Costume Short-Sleeve Pullover Top - PJ Masks Costume (Green 3T)**PJ Masks**$14.25**4.7★2,522 rev](https://www.amazon.com/dp/B06Y4CXPR3) [4![Disguise Gekko Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size (4-6)](https://m.media-amazon.com/images/I/41rUScYP3gL.jpg)**Disguise Gekko Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size (4-6)**Disguise**$36.44**4.6★3,821 rev](https://www.amazon.com/dp/B01BTYS9MG) [5![PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (2T) Green](https://m.media-amazon.com/images/I/51u-6v32JoL.jpg)**PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (2T) Green**INTIMO**$26.34**4.7★79 rev](https://www.amazon.com/dp/B0C1ZVY2GZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 5T)](https://m.media-amazon.com/images/I/41eTXAPuNcL.jpg)**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 5T)**INTIMO**$22.14**47 rev1y ago](https://www.amazon.com/dp/B0DFQGFN1Q) [![PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)](https://m.media-amazon.com/images/I/41eTXAPuNcL.jpg)**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)**INTIMO**$19.49**47 rev1y ago](https://www.amazon.com/dp/B0DFQDMDBT) [![PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 3T)](https://m.media-amazon.com/images/I/41eTXAPuNcL.jpg)**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 3T)**INTIMO**$20.75**47 rev1y ago](https://www.amazon.com/dp/B0DFQCNBDQ) [![PJ Masks Toddler/Little Boys 4 Piece Cotton Pajama Set (2T Catboy/Gekko)](https://m.media-amazon.com/images/I/41gcz-crO5L.jpg)**PJ Masks Toddler/Little Boys 4 Piece Cotton Pajama Set (2T Catboy/Gekko)**PJ Masks**$20.62**71 rev3y ago](https://www.amazon.com/dp/B0C6W1NKCQ) [![PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (2T) Green](https://m.media-amazon.com/images/I/51u-6v32JoL.jpg)**PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (2T) Green**INTIMO**$26.34**79 rev3y ago](https://www.amazon.com/dp/B0C1ZVY2GZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years](https://m.media-amazon.com/images/I/41kcUW0YULS.jpg)**PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years**PJ Masks**$30.47**4.8★**▲ 835%**](https://www.amazon.com/dp/B08TYX3B2L) [![PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 5T)](https://m.media-amazon.com/images/I/41eTXAPuNcL.jpg)**PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 5T)**INTIMO**$22.14**4.6★**▲ 808%**](https://www.amazon.com/dp/B0DFQGFN1Q) [![PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (3T) Green](https://m.media-amazon.com/images/I/51u-6v32JoL.jpg)**PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (3T) Green**INTIMO**$26.04**4.7★**▲ 727%**](https://www.amazon.com/dp/B0C1ZX6SJC) [![Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size XS (3T-4T)](https://m.media-amazon.com/images/I/41dpox8BmvL.jpg)**Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size XS (3T-4T)**Disguise**$26.66**4.6★**▲ 671%**](https://www.amazon.com/dp/B01BTYS8KO) [![PJ Masks Toddler Boys Gekko Hoodie - Gekko Costume Short-Sleeve Pullover Top - PJ Masks Costume (Green 3T)](https://m.media-amazon.com/images/I/51lFzMmVSuL.jpg)**PJ Masks Toddler Boys Gekko Hoodie - Gekko Costume Short-Sleeve Pullover Top - PJ Masks Costume (Green 3T)**PJ Masks**$14.25**4.7★**▲ 587%**](https://www.amazon.com/dp/B06Y4CXPR3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — -33.7% search growth over the last 90 days.

2K2KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 20.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Great quality”*

**Size-Overall**19%

*“Perfect fit”*

**Material Quality**12%

*“Surprisingly great material quality”*

**Color**11%

*“Cute and the color does not fade”*

**Value For Money**7%

*“good price”*

**Fun/Entertainment Experience**5%

*“These have given us endless fun”*

**Durability**5%

*“Resistant loved it high quality”*

**Comfort-Overall**5%

*“comfy great pjs”*

**Thickness**3%

*“Thick and durable”*

**Stretchability/Expandability/Elasticity**3%

*“the masks stretch just enough so Dad could play along with his kids”*

### **What buyers complain about **

**Stretchability/Expandability/Elasticity**20%

*“Not a ton of elastic in the pants”*

**Size-Overall**17%

*“This is a tight fit”*

**Material Quality**13%

*“The material isnt the best”*

**Thin**7%

*“The material is also suuuuuuuper thin”*

### **Top return reasons **

**Size-Overall**68%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Material Quality**4%

**Comfort-Overall**3%

**Value For Money**3%

**Length**2%

**Thigh Fit**2%

**Stitch/Finish/Polish**1%

**Thin**1%