---
title: "game of thrones sword — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/game-of-thrones-sword"
last_updated: "2026-07-13T20:38:28.829Z"
locale: en
meta:
  description: "a small market ($10K/yr) — game of thrones sword doesn't clear our bar today."
  "og:description": "a small market ($10K/yr) — game of thrones sword doesn't clear our bar today."
  "og:title": "game of thrones sword — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **game of thrones sword**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 12Conversion 3Competition 38Returns 46Price range 28Avg price 76Brand share 46Review moat 92Quality gap 78

**Review moat**

**Great****165.16**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$97.28**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$14.89–$320.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-25.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$10K**

$10K/yr · 46K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**23**

**Top-5 brand share**

**77%**

**Open market**

**19%**

- HandSmith25% - Valyrian Steel21% - EdgecraftEporium13% - Fun Costumes10% - The Noble Collection8% - Generic4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$51210%$1K15%$2K20%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HandSmith Longclaw Sword of Jon Snow with Display Plaque - Handmade GoT Red Cat Eye - John Snow Longclaw Iconic Collectible Sword](https://m.media-amazon.com/images/I/51VldNsi-QL.jpg)**HandSmith Longclaw Sword of Jon Snow with Display Plaque - Handmade GoT Red Cat Eye - John Snow Longclaw Iconic Collectible Sword**HandSmith**$147.27**5.0★1 rev](https://www.amazon.com/dp/B0DM2RFLTX) [2![Valyrian Steel Game of Thrones Longclaw Sword of Jon Snow](https://m.media-amazon.com/images/I/313iTdv1kaL.jpg)**Valyrian Steel Game of Thrones Longclaw Sword of Jon Snow**Valyrian Steel**$309.25**4.7★375 rev](https://www.amazon.com/dp/B00PJ34KT0) [3![EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible](https://m.media-amazon.com/images/I/61yD4tBErpL.jpg)**EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible**EdgecraftEporium**$138.43**5.0★1 rev](https://www.amazon.com/dp/B0GYTW2T16) [4![Toy Knight Sword Costume Accessory for Adults - 27 Plastic Knight Sword with Realistic Forged Steel Blade & Gold Grip Standard](https://m.media-amazon.com/images/I/21isQhNfBCL.jpg)**Toy Knight Sword Costume Accessory for Adults - 27 Plastic Knight Sword with Realistic Forged Steel Blade & Gold Grip Standard**Fun Costumes**$14.89**3.4★19 rev](https://www.amazon.com/dp/B0BPJPKGX3) [5![The Noble Collection Game of Thrones - Longclaw Letter Opener](https://m.media-amazon.com/images/I/21n+zlbsTjL.jpg)**The Noble Collection Game of Thrones - Longclaw Letter Opener**The Noble Collection**$22.72**4.6★513 rev](https://www.amazon.com/dp/B00G358PK8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible](https://m.media-amazon.com/images/I/61yD4tBErpL.jpg)**EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible**EdgecraftEporium**$138.43**1 rev2mo ago](https://www.amazon.com/dp/B0GYTW2T16) [![Longclaw Sword Replica Jon Snow Sword Handmade Damascus-Style Steel Blade with Wolf Pommel Leather Handle & Wall Mount Full Size Collectible Cosplay & Display (39 Inches)](https://m.media-amazon.com/images/I/41aBjg1w3tL.jpg)**Longclaw Sword Replica Jon Snow Sword Handmade Damascus-Style Steel Blade with Wolf Pommel Leather Handle & Wall Mount Full Size Collectible Cosplay & Display (39 Inches)**Generic**$125.07**0 rev4mo ago](https://www.amazon.com/dp/B0GP9Z7BRQ) [![Andril - The Flame of the West | Handcrafted Stainless Steel Replica Sword | Comes with Wall Mount Plaque & Scabbard | Collectors Edition](https://m.media-amazon.com/images/I/61SM08NP4uL.jpg)**Andril - The Flame of the West | Handcrafted Stainless Steel Replica Sword | Comes with Wall Mount Plaque & Scabbard | Collectors Edition**GLADIUS CRAFTS**$149.23**9 rev1y ago](https://www.amazon.com/dp/B0FCVL4JW4) [![HandSmith Longclaw Sword of Jon Snow with Display Plaque - Handmade GoT Red Cat Eye - John Snow Longclaw Iconic Collectible Sword](https://m.media-amazon.com/images/I/51VldNsi-QL.jpg)**HandSmith Longclaw Sword of Jon Snow with Display Plaque - Handmade GoT Red Cat Eye - John Snow Longclaw Iconic Collectible Sword**HandSmith**$147.27**1 rev1y ago](https://www.amazon.com/dp/B0DM2RFLTX) [![TOOL VISTA Handmade Replica Movie Sword Medieval Vikings Master Long Sword Hand-Crafted Authentic Engraved Stainless Steel Blade Wall Mount Plaque & Scabbard Included Collecyion Edition](https://m.media-amazon.com/images/I/41Oi3cwt5IL.jpg)**TOOL VISTA Handmade Replica Movie Sword Medieval Vikings Master Long Sword Hand-Crafted Authentic Engraved Stainless Steel Blade Wall Mount Plaque & Scabbard Included Collecyion Edition**TOOL VISTA**$99.99**13 rev1y ago](https://www.amazon.com/dp/B0DL7W7CQM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HiiFeuer Medieval Faux Leather Double Back Sword Frog Mercenary Adjustable Sword Holster Middle Ages Back Sword Holster (Brown A)](https://m.media-amazon.com/images/I/51JGu+zZrlL.jpg)**HiiFeuer Medieval Faux Leather Double Back Sword Frog Mercenary Adjustable Sword Holster Middle Ages Back Sword Holster (Brown A)**HiiFeuer**$25.50**4.4★**▲ 285%**](https://www.amazon.com/dp/B0C6Q6GKL3) [![EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible](https://m.media-amazon.com/images/I/61yD4tBErpL.jpg)**EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible**EdgecraftEporium**$138.43**5.0★**▲ 283%**](https://www.amazon.com/dp/B0GYTW2T16) [![Longclaw Sword Replica Jon Snow Sword Handmade Damascus-Style Steel Blade with Wolf Pommel Leather Handle & Wall Mount Full Size Collectible Cosplay & Display (39 Inches)](https://m.media-amazon.com/images/I/41aBjg1w3tL.jpg)**Longclaw Sword Replica Jon Snow Sword Handmade Damascus-Style Steel Blade with Wolf Pommel Leather Handle & Wall Mount Full Size Collectible Cosplay & Display (39 Inches)**Generic**$125.07**0.0★**▲ 176%**](https://www.amazon.com/dp/B0GP9Z7BRQ) [![Valyrian Steel Longclaw Sword of Jon Snow. Licensed from George R.R. Martins A Game of Thrones](https://m.media-amazon.com/images/I/21eg7w59WDL.jpg)**Valyrian Steel Longclaw Sword of Jon Snow. Licensed from George R.R. Martins A Game of Thrones**Valyrian Steel**$320.26**4.8★**▲ 155%**](https://www.amazon.com/dp/B001KMBQX2) [![HandSmith Longclaw Sword of Jon Snow Book Edition with Display Plaque - Handmade Red Cat Eye John Snow Sword](https://m.media-amazon.com/images/I/41S-zLqPNOL.jpg)**HandSmith Longclaw Sword of Jon Snow Book Edition with Display Plaque - Handmade Red Cat Eye John Snow Sword**HandSmith**$156.41**3.3★**▲ 131%**](https://www.amazon.com/dp/B0D9HYPTP5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Great quality sword”*

**Size-Overall**12%

*“Perfect size”*

**Gifting Purpose**12%

*“Great gift”*

**Advertised Vs Actual Product**10%

*“Product is same as advertised”*

**Value For Money**10%

*“Decent for the price”*

**Design-Overall**7%

*“Great design,”*

**Weight Heavy**6%

*“Has some weight to it”*

**Weight Light**3%

*“Comfortable weight and size”*

**Fun/Entertainment Experience**3%

*“it is still super fun”*

**Durability**2%

*“I have not found one flaw with the quality, durability”*

### **What buyers complain about **

**Quality-Overall**15%

*“get a better quality sword”*

**Durability**14%

*“I broke it in a few days after buying”*

**Advertised Vs Actual Product**11%

*“Not as long as described”*

**Handle Quality**11%

*“the handle popped off”*

**Design-Overall**6%

*“It was poorly built and flimsy”*

**Sharpness**6%

*“Edges are not super sharp”*

**Mounting**6%

*“Be aware that the hook screws that cover with the wall mount are NOT right for the job”*

**Size-Overall**4%

*“Seems very small”*

**Strength**3%

*“and very fragile”*

### **Top return reasons **

**Size-Overall**16%

**Advertised Vs Actual Product**10%

**Sharpness**8%

**Weight Heavy**7%

**Quality-Overall**7%

**Functionality-Overall**7%

**Defective Material/Parts**6%

**Color**6%

**Value For Money**5%

**Chest Fit**4%