---
title: "football necklace — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/football-necklace"
last_updated: "2026-07-13T23:28:27.461Z"
locale: en
meta:
  description: "soft demand (-28.0% this quarter) — football necklace doesn't clear our bar today."
  "og:description": "soft demand (-28.0% this quarter) — football necklace doesn't clear our bar today."
  "og:title": "football necklace — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **football necklace**

**Skip it**

Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 11Conversion 13Competition 50Returns 76Price range 37Avg price 95Brand share 47Review moat 67Quality gap 50

**Avg price**

**Incredible****$32.49**

avg listing price — sweet spot $15–$100

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****839.12**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.24–$237.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$88K**

$88K/yr · 269K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-28.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**77%**

**Open market**

**19%**

- Kendra Scott24% - GoldChic19% - Fervia18% - Susook9% - Willtok7% - MapofBeauty4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fervia Football Initial Necklacefor Men Boys Kids Teen Dog Tag Stainless Steel Black Letter Pendant Sport Football Athletes Jewelry Gifts for Men Boyfriend (J)](https://m.media-amazon.com/images/I/31nHJnxurEL.jpg)**Fervia Football Initial Necklacefor Men Boys Kids Teen Dog Tag Stainless Steel Black Letter Pendant Sport Football Athletes Jewelry Gifts for Men Boyfriend (J)**Fervia**$11.42**4.7★251 rev](https://www.amazon.com/dp/B0DFPZVBN2) [2![GoldChic Football Necklace for Men Athlete Mens Vintage Black Rugby Chain Titanium Steel Footballs Ball Pendant Necklaces Punk Rock Sprots Jewelry for Players](https://m.media-amazon.com/images/I/41lrWO+cRWL.jpg)**GoldChic Football Necklace for Men Athlete Mens Vintage Black Rugby Chain Titanium Steel Footballs Ball Pendant Necklaces Punk Rock Sprots Jewelry for Players**GoldChic**$14.60**4.6★708 rev](https://www.amazon.com/dp/B087JS415C) [3![Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size](https://m.media-amazon.com/images/I/21O50h028aL.jpg)**Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size**Kendra Scott**$73.02**3.3★7 rev](https://www.amazon.com/dp/B0FBJ3KXQ2) [4![Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace](https://m.media-amazon.com/images/I/41MbKjoZIeL.jpg)**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace**Willtok**$9.28**4.7★1,055 rev](https://www.amazon.com/dp/B0CXHRHH71) [5![Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)](https://m.media-amazon.com/images/I/31DX5I3d9aL.jpg)**Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)**Susook**$9.66**4.5★4,360 rev](https://www.amazon.com/dp/B09VCBL9TW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal](https://m.media-amazon.com/images/I/41MIZr6ZdBL.jpg)**NUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal**NUSTTAL**$18.96**23 rev5mo ago](https://www.amazon.com/dp/B0GKYTGNJ4) [![VULETO Football Cross Necklace for Boys Men Football Accessories Gear Stuff Pendant Chain Valentines Christian Religious First Communion Confirmation Jewelry Gifts for Son Kids Teenage Teen Him Age 8-12 Coach Team](https://m.media-amazon.com/images/I/31zHt4DGpIL.jpg)**VULETO Football Cross Necklace for Boys Men Football Accessories Gear Stuff Pendant Chain Valentines Christian Religious First Communion Confirmation Jewelry Gifts for Son Kids Teenage Teen Him Age 8-12 Coach Team**VULETO**$12.58**241 rev11mo ago](https://www.amazon.com/dp/B0FKXZ76JK) [![Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size](https://m.media-amazon.com/images/I/21O50h028aL.jpg)**Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size**Kendra Scott**$73.02**7 rev1y ago](https://www.amazon.com/dp/B0FBJ3KXQ2) [![Kendra Scott Womens Football Metal Strand Necklace Rhod Metal White Cz One Size](https://m.media-amazon.com/images/I/21s5i+frD9L.jpg)**Kendra Scott Womens Football Metal Strand Necklace Rhod Metal White Cz One Size**Kendra Scott**$71.93**7 rev1y ago](https://www.amazon.com/dp/B0FBJ6FWLW) [![Kendra Scott Football Helmet Short Pendant Necklace 14K Gold-Plated Brass Fashion Jewelry for Women Ivory Mother Of Pearl](https://m.media-amazon.com/images/I/315bY2blWnL.jpg)**Kendra Scott Football Helmet Short Pendant Necklace 14K Gold-Plated Brass Fashion Jewelry for Women Ivory Mother Of Pearl**Kendra Scott**$54.38**15 rev1y ago](https://www.amazon.com/dp/B0F9M3VCX2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal](https://m.media-amazon.com/images/I/41MIZr6ZdBL.jpg)**NUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal**NUSTTAL**$18.96**4.6★**▲ 252%**](https://www.amazon.com/dp/B0GKYTGNJ4) [![Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel](https://m.media-amazon.com/images/I/31exd3heDWL.jpg)**Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$55.63**4.7★**▲ 214%**](https://www.amazon.com/dp/B0DSWPYDXK) [![Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace](https://m.media-amazon.com/images/I/41MbKjoZIeL.jpg)**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace**Willtok**$9.28**4.7★**▲ 174%**](https://www.amazon.com/dp/B0CXHRHH71) [![Gold Rugby Necklace for Men Football Necklaces Surgical Steel American Footballs Ball Chain Necklace Sports Jewelry](https://m.media-amazon.com/images/I/41wCOubxUzL.jpg)**Gold Rugby Necklace for Men Football Necklaces Surgical Steel American Footballs Ball Chain Necklace Sports Jewelry**GoldChic**$14.08**4.6★**▲ 109%**](https://www.amazon.com/dp/B087JJKP59) [![Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel](https://m.media-amazon.com/images/I/31F82tliRTL.jpg)**Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$57.36**4.7★**▲ 106%**](https://www.amazon.com/dp/B0DSXDK7KL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**37%

*“Dainty and cute for football fan to wear”*

**Value For Money**11%

*“Definitely worth it”*

**Gifting Purpose**11%

*“Gift”*

**Color**8%

*“Very colorful and sturdy”*

**Advertised Vs Actual Product**7%

*“As described”*

**Chain/Key Quality**6%

*“chain length is great”*

**Durability**5%

*“Durable”*

**Size-Overall**4%

*“Easy fit”*

**Exercise/Sports Suitability**3%

*“Perfect to sports”*

**Weight Light**2%

*“not very heavy either”*

### **What buyers complain about **

**Quality-Overall**29%

*“Looks pretty cheap for the price paid”*

**Durability**24%

*“Broke after a couple of weeks”*

**Chain/Key Quality**13%

*“Chain broke”*

**Metal Authenticity**7%

*“The gold tarnishes real quick”*

**Color**7%

*“Blue is more navy than royal blue”*

**Value For Money**5%

*“more expensive than it is”*

**Add-Ons/Attachments**4%

*“Hard to fix hook”*

**Defective Material/Parts**4%

*“Hard to fix hook”*

### **Top return reasons **

**Size-Overall**30%

**Chain/Key Quality**12%

**Color**11%

**Defective Material/Parts**9%

**Advertised Vs Actual Product**9%

**Neck Fit**4%

**Fastener Quality**4%

**Quality-Overall**3%

**Durability**3%

**Value For Money**2%