---
title: "football costume — Niche Verdict: Skip it (20/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/football-costume"
last_updated: "2026-07-13T23:30:03.620Z"
locale: en
meta:
  description: "soft demand (-53.0% this quarter) — football costume doesn't clear our bar today."
  "og:description": "soft demand (-53.0% this quarter) — football costume doesn't clear our bar today."
  "og:title": "football costume — Niche Verdict: Skip it (20/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **football costume**

**Skip it**

Soft demand (-53.0% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 9Competition 11Returns 13Price range 86Avg price 93Brand share 0Review moat 27Quality gap 35

**Avg price**

**Great****$22.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.83–$53.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,786.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$66K**

$66K/yr · 430K searches

**Returns**

**Bad****8.8%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-53.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**10**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Franklin Sports74% - CHAMPRO11% - obmwang6% - Okxiri4% - redgino4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$20K45%$30K60%$40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Franklin Sports Youth Dress-Up Shoulder Pads](https://m.media-amazon.com/images/I/41b03zjDxKL.jpg)**Franklin Sports Youth Dress-Up Shoulder Pads**Franklin Sports**$10.26**4.0★5,694 rev](https://www.amazon.com/dp/B003OFKBHA) [2![Kansas City Chiefs Football Helmet & Jersey Top Set](https://m.media-amazon.com/images/I/51Dut45M3rL.jpg)**Kansas City Chiefs Football Helmet & Jersey Top Set**Franklin Sports**$36.39**4.7★5,589 rev](https://www.amazon.com/dp/B003LMRLMO) [3![Kansas City Chiefs Youth NFL Deluxe Helmet and Uniform Set (Medium)](https://m.media-amazon.com/images/I/515WNEKvObL.jpg)**Kansas City Chiefs Youth NFL Deluxe Helmet and Uniform Set (Medium)**Franklin Sports**$53.44**4.6★15,550 rev](https://www.amazon.com/dp/B003L9GRD6) [4![CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small](https://m.media-amazon.com/images/I/31G2Cun-cLL.jpg)**CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small**CHAMPRO**$17.74**4.6★726 rev](https://www.amazon.com/dp/B0843XQSWF) [5![obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween](https://m.media-amazon.com/images/I/41fNQ-QtFBL.jpg)**obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween**obmwang**$11.96**4.6★564 rev](https://www.amazon.com/dp/B0BVT44X3Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small](https://m.media-amazon.com/images/I/31G2Cun-cLL.jpg)**CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small**CHAMPRO**$17.74**726 rev5mo ago](https://www.amazon.com/dp/B0843XQSWF) [![CHAMPRO Boys Safety Integrated Football Practice Pant with Built-in Pads White Medium](https://m.media-amazon.com/images/I/31SKFA7RFiL.jpg)**CHAMPRO Boys Safety Integrated Football Practice Pant with Built-in Pads White Medium**CHAMPRO**$19.41**2,026 rev5mo ago](https://www.amazon.com/dp/B0843XWX27) [![Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)](https://m.media-amazon.com/images/I/41zjm7nhboL.jpg)**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)**Okxiri**$9.83**66 rev6mo ago](https://www.amazon.com/dp/B0G4D44DCF) [![5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L](https://m.media-amazon.com/images/I/41N-GqRyu6L.jpg)**5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L**redgino**$19.94**74 rev2y ago](https://www.amazon.com/dp/B0D77CY3TZ) [![obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween](https://m.media-amazon.com/images/I/41fNQ-QtFBL.jpg)**obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween**obmwang**$11.96**564 rev3y ago](https://www.amazon.com/dp/B0BVT44X3Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)](https://m.media-amazon.com/images/I/41zjm7nhboL.jpg)**Referee Shirt Basketball Referee Shirt Men V-Neck Ref Shirt Black and White Stripe Mens & Womens Short Sleeve Referee Costume for Basketball Football Soccer (L)**Okxiri**$9.83**4.7★**▲ 558%**](https://www.amazon.com/dp/B0G4D44DCF) [![obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween](https://m.media-amazon.com/images/I/41fNQ-QtFBL.jpg)**obmwang Referee Shirt for Womens and Mens Black and White Stripe Umpire Jersey V Neck Ref Uniform for Football Halloween**obmwang**$11.96**4.6★**▲ 342%**](https://www.amazon.com/dp/B0BVT44X3Q) [![CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small](https://m.media-amazon.com/images/I/31G2Cun-cLL.jpg)**CHAMPRO Safety Integrated Football Practice Pant with Built-in Pads Black Small**CHAMPRO**$17.74**4.6★**▲ 335%**](https://www.amazon.com/dp/B0843XQSWF) [![5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L](https://m.media-amazon.com/images/I/41N-GqRyu6L.jpg)**5 Pcs Mens Referee Costume Kit White and Black Stripe Referee Shirt Womens Official Referee Hat Stainless Whistle Yellow Red Penaltys Flag for Football Soccer Halloween L**redgino**$19.94**4.6★**▲ 270%**](https://www.amazon.com/dp/B0D77CY3TZ) [![Franklin Sports Youth Dress-Up Shoulder Pads](https://m.media-amazon.com/images/I/41b03zjDxKL.jpg)**Franklin Sports Youth Dress-Up Shoulder Pads**Franklin Sports**$10.26**4.0★**▲ 51%**](https://www.amazon.com/dp/B003OFKBHA)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.

80K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 55.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**30%

*“Fits as expected”*

**Quality-Overall**15%

*“Good quality”*

**Value For Money**10%

*“It was worth the money”*

**Comfort-Overall**8%

*“Super comfortable”*

**Material Quality**6%

*“The material is lightweight and breathable, making it comfortable to wear for extended periods without feeling restrictive”*

**Weight Light**5%

*“The material is lightweight”*

**Soft Feel**3%

*“Soft”*

**Advertised Vs Actual Product**2%

*“gets the job done”*

**Durability**2%

*“After multiple wears and a wash or two, its still holding its shape and the colors havent faded”*

**Shape/Style**2%

*“accurate in styling”*

### **What buyers complain about **

**Size-Overall**11%

*“the fit was a bit loose”*

**Strength**10%

*“Pretty flimsy”*

**Quality-Overall**8%

*“Cheap”*

**Advertised Vs Actual Product**8%

*“Doesn't give all that is pictured”*

**Durability**8%

*“not for long-term usage”*

**Certifications**5%

*“was unable to provide me with verifiable documents”*

**Instructions/User Manual/Troubleshooting**5%

*“I followed instructions perfectly however the letters still would not stick correctly so the jersey is pretty much ruined on the back”*

**Thickness**4%

*“yet thick material”*

**Stain Resistance**3%

*“Stains”*

**Drop/Impact Protection**3%

*“Too thin no protection”*

### **Top return reasons **

**Size-Overall**75%

**Length**3%

**Chest Fit**3%

**Material Quality**2%

**Sleeve Fit**2%

**Advertised Vs Actual Product**2%

**Shoulder Fit**2%

**Value For Money**1%

**Quality-Overall**1%

**Color**1%