---
title: "foldable fan — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/foldable-fan"
last_updated: "2026-07-14T02:20:02.879Z"
locale: en
meta:
  description: "foldable fan shows demand growing +112.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "foldable fan shows demand growing +112.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "foldable fan — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **foldable fan**

**Worth a look**

Shows demand growing +112.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 95Conversion 28Competition 81Returns 60Price range 85Avg price 78Brand share 95Review moat 34Quality gap 47

**Growth**

**Incredible****+112.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$4.74–$89.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.33**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,071.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$98K**

$98K/yr · 269K searches

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**37 **▼falling

**Sellers**

**49**

**Top-5 brand share**

**39%**

**Open market**

**55%**

- SUJJY13% - choyaxo7% - Bantoye7% - WEARXI6% - LIPETY6% - Quacc6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SUJJY 4 PCS 4 Styles Foldable Cooling Fans Handheld Colorful Floral Round Fans for Travel Events Indoor & Outdoor (Nile Blue)](https://m.media-amazon.com/images/I/51Wa77OnNJL.jpg)**SUJJY 4 PCS 4 Styles Foldable Cooling Fans Handheld Colorful Floral Round Fans for Travel Events Indoor & Outdoor (Nile Blue)**SUJJY**$10.00**4.8★864 rev](https://www.amazon.com/dp/B0C6F4M67J) [2![Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue](https://m.media-amazon.com/images/I/51WTWHgCWgL.jpg)**Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue**Bantoye**$5.95**4.3★4,596 rev](https://www.amazon.com/dp/B07NXPT99C) [3![Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel](https://m.media-amazon.com/images/I/41KYk0ymfKL.jpg)**Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel**LIPETY**$30.95**4.3★5,686 rev](https://www.amazon.com/dp/B0G7YJ191J) [4![Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors](https://m.media-amazon.com/images/I/41EurylBZxL.jpg)**Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors**Quacc**$6.21**4.7★59 rev](https://www.amazon.com/dp/B0F9V8H973) [5![choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink](https://m.media-amazon.com/images/I/51sFKWkkpBL.jpg)**choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink**choyaxo**$7.03**4.4★765 rev](https://www.amazon.com/dp/B0CBLSJ31D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel](https://m.media-amazon.com/images/I/41iIs+qvwmL.jpg)**Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel**BGYUA**$32.63**229 rev3mo ago](https://www.amazon.com/dp/B0GKP8MQJD) [![WQZOSTC 10pcs Japanese Fan Hand Portable Fan Handheld Chinses Fan Bamboo Fans Retro Fan Home Dancing Party Wedding Silk Bamboo (Multicoloured-10)](https://m.media-amazon.com/images/I/51BZeQW4PlL.jpg)**WQZOSTC 10pcs Japanese Fan Hand Portable Fan Handheld Chinses Fan Bamboo Fans Retro Fan Home Dancing Party Wedding Silk Bamboo (Multicoloured-10)**WQZOSTC**$20.28**13 rev6mo ago](https://www.amazon.com/dp/B0G9KC6V5R) [![Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel](https://m.media-amazon.com/images/I/41KYk0ymfKL.jpg)**Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel**LIPETY**$30.95**5,686 rev6mo ago](https://www.amazon.com/dp/B0G7YJ191J) [![Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)](https://m.media-amazon.com/images/I/410Sw8S962L.jpg)**Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)**Lysa**$13.64**99 rev10mo ago](https://www.amazon.com/dp/B0FQJDHZLF) [![Gaiatop Portable Pedestal Fan 16000mAh Battery [Max 74h Runtime] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)](https://m.media-amazon.com/images/I/41LWVA726wL.jpg)**Gaiatop Portable Pedestal Fan 16000mAh Battery \[Max 74h Runtime\] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)**Gaiatop**$49.57**308 rev11mo ago](https://www.amazon.com/dp/B0F23Y247B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel](https://m.media-amazon.com/images/I/41iIs+qvwmL.jpg)**Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel**BGYUA**$32.63**3.8★**▲ 116%**](https://www.amazon.com/dp/B0GKP8MQJD) [![SUJJY 4 Pack Boho Folk Foldable Hand Fans Pocket-Sized Round Handheld Cooling Fans for Wedding Concert Travel Events Graduation Indoor and Outdoor Use (Peachy Pink)](https://m.media-amazon.com/images/I/51ziOtD+nEL.jpg)**SUJJY 4 Pack Boho Folk Foldable Hand Fans Pocket-Sized Round Handheld Cooling Fans for Wedding Concert Travel Events Graduation Indoor and Outdoor Use (Peachy Pink)**SUJJY**$8.54**4.3★**▲ 110%**](https://www.amazon.com/dp/B0DYJD6B9G) [![WQZOSTC 10pcs Japanese Fan Hand Portable Fan Handheld Chinses Fan Bamboo Fans Retro Fan Home Dancing Party Wedding Silk Bamboo (Multicoloured-10)](https://m.media-amazon.com/images/I/51BZeQW4PlL.jpg)**WQZOSTC 10pcs Japanese Fan Hand Portable Fan Handheld Chinses Fan Bamboo Fans Retro Fan Home Dancing Party Wedding Silk Bamboo (Multicoloured-10)**WQZOSTC**$20.28**4.5★**▲ 109%**](https://www.amazon.com/dp/B0G9KC6V5R) [![HONSHEN 2 Pack Large Folding Hand Fan Black Chinese Kung Fu Tai Chi Fan Nylon-Cloth Fan For Men And Women Performance Dance Decorations Festival Gift (Folding fan black 2p)](https://m.media-amazon.com/images/I/41cma2xenQL.jpg)**HONSHEN 2 Pack Large Folding Hand Fan Black Chinese Kung Fu Tai Chi Fan Nylon-Cloth Fan For Men And Women Performance Dance Decorations Festival Gift (Folding fan black 2p)**HONSHEN**$7.43**4.6★**▲ 103%**](https://www.amazon.com/dp/B08TB9SLYW) [![Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)](https://m.media-amazon.com/images/I/410Sw8S962L.jpg)**Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)**Lysa**$13.64**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FQJDHZLF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +112.0% search growth over the last 90 days.

10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Portability**9%

*“Easy to carry”*

**Quality-Overall**9%

*“very affordable for the quality”*

**Size-Overall**7%

*“Arrived exactly as advertised and fit great”*

**Charging**6%

*“Charges easily”*

**Value For Money**6%

*“Excellent Price”*

**Ease Of Use**6%

*“Easy to use”*

**Noise Level**5%

*“Quiet and light”*

**Strength**5%

*“Well built”*

**Battery Life**4%

*“rechargeable battery”*

**Compactness**4%

*“It folds up very compact”*

### **What buyers complain about **

**Charging**13%

*“Doesn't charge”*

**Durability**12%

*“Stopped working after one use”*

**Size-Overall**9%

*“Super small”*

**Noise Level**6%

*“Too loud”*

**Quality-Overall**5%

*“Very cheap quality”*

**Strength**4%

*“Not sturdy”*

**Functionality-Overall**4%

*“Doesnt work as expected”*

**Ease Of Use**3%

*“making it difficult to hold on to”*

**Battery Life**3%

*“Short battery life”*

**Value For Money**2%

*“Not worth the price”*

### **Top return reasons **

**Size-Overall**22%

**Functionality-Overall**14%

**Charging**10%

**Strength**9%

**Value For Money**6%

**Noise Level**6%

**Advertised Vs Actual Product**5%

**Defective Material/Parts**4%

**Weight Heavy**4%

**Quality-Overall**3%