---
title: "fleur de lis — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fleur-de-lis"
last_updated: "2026-07-13T22:45:29.794Z"
locale: en
meta:
  description: "a small market ($19K/yr) — fleur de lis doesn't clear our bar today."
  "og:description": "a small market ($19K/yr) — fleur de lis doesn't clear our bar today."
  "og:title": "fleur de lis — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
---

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# **fleur de lis**

**Skip it**

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 11Conversion 6Competition 18Returns 39Price range 74Avg price 82Brand share 24Review moat 87Quality gap 40

**Review moat**

**Great****258.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.84**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.95–$37.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-27.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$19K**

$19K/yr · 210K searches

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**90%**

**Open market**

**6%**

- Puzzled36% - Adabele29% - Top Brass13% - Claddagh Gold7% - boxed-gifts5% - Guffman3% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aqua79 Fleur De Lis Keychain - Silver 3D Sparkling Charm Rhinestones Fashionable Stylish Metal Alloy Durable Key Ring Bling Crystal Jewelry Accessory with Clasp](https://m.media-amazon.com/images/I/415IphGomcL.jpg)**Aqua79 Fleur De Lis Keychain - Silver 3D Sparkling Charm Rhinestones Fashionable Stylish Metal Alloy Durable Key Ring Bling Crystal Jewelry Accessory with Clasp**Puzzled**$9.94**4.4★226 rev](https://www.amazon.com/dp/B00LWBZPN8) [2![40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver](https://m.media-amazon.com/images/I/31hAj4CF+mL.jpg)**40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver**Adabele**$9.54**4.6★53 rev](https://www.amazon.com/dp/B0CQ9J6JSD) [3![Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16](https://m.media-amazon.com/images/I/41VGatMJ01L.jpg)**Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16**Claddagh Gold**$31.75**4.1★76 rev](https://www.amazon.com/dp/B016R5L3OS) [4![Top Brass 10 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)](https://m.media-amazon.com/images/I/41hId3dTC2S.jpg)**Top Brass 10 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)**Top Brass**$12.15**4.6★294 rev](https://www.amazon.com/dp/B098R7TSFX) [5![boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men](https://m.media-amazon.com/images/I/51e-MmKDgGL.jpg)**boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men**boxed-gifts**$12.24**4.5★321 rev](https://www.amazon.com/dp/B01DAT58W2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver](https://m.media-amazon.com/images/I/31hAj4CF+mL.jpg)**40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver**Adabele**$9.54**53 rev2y ago](https://www.amazon.com/dp/B0CQ9J6JSD) [![Top Brass 8 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor](https://m.media-amazon.com/images/I/31IdeMEN8YL.jpg)**Top Brass 8 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor**Top Brass**$15.56**17 rev2y ago](https://www.amazon.com/dp/B0CL5FK7W1) [![Top Brass 6 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor](https://m.media-amazon.com/images/I/51bqcVmOrhL.jpg)**Top Brass 6 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor**Top Brass**$15.17**38 rev2y ago](https://www.amazon.com/dp/B0CH1PP44R) [![AMAJY Fleur De Lis Distressed White Freestanding Tabletop Statue Figurine](https://m.media-amazon.com/images/I/41X0SchLGwL.jpg)**AMAJY Fleur De Lis Distressed White Freestanding Tabletop Statue Figurine**AMAJY**$29.26**16 rev3y ago](https://www.amazon.com/dp/B0BZTCLLWS) [![8 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)](https://m.media-amazon.com/images/I/41AvvIczUfS.jpg)**8 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)**Top Brass**$11.85**174 rev5y ago](https://www.amazon.com/dp/B098TQS2MG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sterling Silver Fleur-de-Lis Charm Pendant Necklace 22](https://m.media-amazon.com/images/I/41VGatMJ01L.jpg)**Sterling Silver Fleur-de-Lis Charm Pendant Necklace 22**Claddagh Gold**$37.41**4.1★**▲ 86%**](https://www.amazon.com/dp/B016R5L83E) [![40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver](https://m.media-amazon.com/images/I/31hAj4CF+mL.jpg)**40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver**Adabele**$9.54**4.6★**▲ 82%**](https://www.amazon.com/dp/B0CQ9J6JSD) [![boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men](https://m.media-amazon.com/images/I/51e-MmKDgGL.jpg)**boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men**boxed-gifts**$12.24**4.5★**▲ 76%**](https://www.amazon.com/dp/B01DAT58W2) [![Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16](https://m.media-amazon.com/images/I/41VGatMJ01L.jpg)**Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16**Claddagh Gold**$31.75**4.1★**▲ 75%**](https://www.amazon.com/dp/B016R5L3OS) [![boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men](https://m.media-amazon.com/images/I/512E4W8QlsL.jpg)**boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men**boxed-gifts**$12.36**4.5★**▲ 48%**](https://www.amazon.com/dp/B01DAT533G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

7K5KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**38%

*“Cute for the price”*

**Size-Overall**15%

*“fits perfect on a little wall nook shelf”*

**Design-Overall**8%

*“The fleur-de-lis design has a classic look”*

**Quality-Overall**7%

*“This table runner is of high quality”*

**Color**6%

*“Not only are the colors warm”*

**Strength**6%

*“Not flimsy”*

**Advertised Vs Actual Product**5%

*“Is what it says it is”*

**Comfort-Overall**3%

*“comfortable”*

**Washability**3%

*“nice material that holds up to regular laundry”*

**Weight Heavy**3%

*“it is a nice, heavy weight”*

### **What buyers complain about **

**Quality-Overall**31%

*“cheap-looking”*

**Size-Overall**25%

*“Runs very small”*

**Strength**25%

*“Was flimsier than I thought it would be”*

### **Top return reasons **

**Size-Overall**37%

**Quality-Overall**12%

**Advertised Vs Actual Product**11%

**Color**7%

**Length**4%

**Display Colors**4%

**Thin**2%

**Feet Fit**2%

**Material Quality**2%

**Defective Material/Parts**2%