---
title: "fleece tops for women — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fleece-tops-for-women"
last_updated: "2026-07-13T23:26:57.242Z"
locale: en
meta:
  description: "soft demand (-74.9% this quarter) — fleece tops for women doesn't clear our bar today."
  "og:description": "soft demand (-74.9% this quarter) — fleece tops for women doesn't clear our bar today."
  "og:title": "fleece tops for women — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **fleece tops for women**

**Skip it**

Soft demand (-74.9% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 4Competition 96Returns 1Price range 87Avg price 95Brand share 71Review moat 37Quality gap 48

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$30.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.01–$79.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,787.26**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$35K**

$35K/yr · 369K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.8%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-74.9%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**57 **▲rising

**Sellers**

**126**

**Top-5 brand share**

**62%**

**Open market**

**35%**

- Columbia30% - Amazon Essentials22% - ANRABESS4% - MAGCOMSEN4% - TACVASEN3% - RUMIA3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3542%$7093%$1K4%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 200 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium](https://m.media-amazon.com/images/I/31raaKM5XoL.jpg)**Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium**Columbia**$35.15**4.6★54,712 rev](https://www.amazon.com/dp/B076VTDB7B) [2![Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large](https://m.media-amazon.com/images/I/41cFHgozBgL.jpg)**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large**Amazon Essentials**$19.98**4.4★6,896 rev](https://www.amazon.com/dp/B07W4J6RVH) [3![Columbia Womens Glacial IV Half Zip Fleece Jacket Sea Salt Medium](https://m.media-amazon.com/images/I/31P0H1nQGPL.jpg)**Columbia Womens Glacial IV Half Zip Fleece Jacket Sea Salt Medium**Columbia**$25.16**4.4★2,748 rev](https://www.amazon.com/dp/B076VJDTZB) [4![Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Blue Heather Medium](https://m.media-amazon.com/images/I/41dkySDfGAL.jpg)**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Blue Heather Medium**Amazon Essentials**$19.38**4.4★6,896 rev](https://www.amazon.com/dp/B07W5NCTNV) [5![Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Ivory Large](https://m.media-amazon.com/images/I/31MW4U83p4L.jpg)**Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Ivory Large**Amazon Essentials**$13.29**4.4★4,739 rev](https://www.amazon.com/dp/B08XQY5YFF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium](https://m.media-amazon.com/images/I/41s57KqYQKL.jpg)**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**2,748 rev6mo ago](https://www.amazon.com/dp/B0FB32KRYM) [![Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large](https://m.media-amazon.com/images/I/31+AvgayC-L.jpg)**Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large**Columbia**$39.55**2,032 rev6mo ago](https://www.amazon.com/dp/B0FB31K859) [![Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium](https://m.media-amazon.com/images/I/4145CXxctuL.jpg)**Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium**Columbia**$35.39**2,032 rev6mo ago](https://www.amazon.com/dp/B0FB2P9SSN) [![Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Medium](https://m.media-amazon.com/images/I/41LGdAn74CL.jpg)**Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Medium**Columbia**$61.41**79 rev6mo ago](https://www.amazon.com/dp/B0FB34DMLN) [![Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Small](https://m.media-amazon.com/images/I/41LGdAn74CL.jpg)**Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Small**Columbia**$55.11**79 rev6mo ago](https://www.amazon.com/dp/B0FB2MDG3F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Womens Sequoia Grove Half Zip Fleece Jacket Everblue/Crushed Blue X-Small](https://m.media-amazon.com/images/I/41hCJ2Kx7aL.jpg)**Columbia Womens Sequoia Grove Half Zip Fleece Jacket Everblue/Crushed Blue X-Small**Columbia**$56.35**4.6★**▲ 320%**](https://www.amazon.com/dp/B0DJYWQYVN) [![Columbia Womens Sequoia Grove Half Zip Fleece Jacket Sea Salt/Dark Stone/Ancient Fossil Medium](https://m.media-amazon.com/images/I/31-H9jUXxAL.jpg)**Columbia Womens Sequoia Grove Half Zip Fleece Jacket Sea Salt/Dark Stone/Ancient Fossil Medium**Columbia**$61.29**4.6★**▲ 320%**](https://www.amazon.com/dp/B0FB3CDCTJ) [![Carhartt Scrubs for Women Rugged Flex Bonded Fleece Vest with 4 Pockets](https://m.media-amazon.com/images/I/31jxkcW4KmL.jpg)**Carhartt Scrubs for Women Rugged Flex Bonded Fleece Vest with 4 Pockets**Carhartt**$45.84**4.6★**▲ 317%**](https://www.amazon.com/dp/B0B623WRFR) [![Billabong Ladies Sherpa Bonded Tie Dye Polar Fleece Jacket Dk Brown S](https://m.media-amazon.com/images/I/41sXdS0ZSIL.jpg)**Billabong Ladies Sherpa Bonded Tie Dye Polar Fleece Jacket Dk Brown S**Billabong**$27.41**4.7★**▲ 300%**](https://www.amazon.com/dp/B0FXN4WBFK) [![Columbia Duke Univ Golf Womens Wickhams Hills Pullover White](https://m.media-amazon.com/images/I/31-eRzm1AzL.jpg)**Columbia Duke Univ Golf Womens Wickhams Hills Pullover White**Columbia**$79.37**5.0★**▲ 300%**](https://www.amazon.com/dp/B0F2GHHP29)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — -74.9% search growth over the last 90 days.

20K15KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Fit is accurate”*

**Warmth**14%

*“Comfy and warm”*

**Soft Feel**12%

*“Comfy and soft”*

**Comfort-Overall**12%

*“So comfortable”*

**Quality-Overall**8%

*“Very good build quality”*

**Color**7%

*“Vibrant color”*

**Material Quality**4%

*“Nice and warm material”*

**Weight Light**3%

*“Nice lightweight jacket”*

**Value For Money**3%

*“Worth It”*

**Thickness**1%

*“this coat is super the fabric is thick”*

### **What buyers complain about **

**Size-Overall**24%

*“Too short”*

**Thickness**4%

*“Very thick”*

**Material Quality**4%

*“Horrible material”*

**Color**3%

*“The colours are a bit washed out”*

**Advertised Vs Actual Product**2%

*“Not as shown”*

**Sleeve Fit**2%

*“Runs a bit long in the sleeve”*

**Quality-Overall**2%

*“Cheaply made”*

**Shrinkage Resistance**1%

*“Shrinks”*

**Pockets/Compartments**1%

*“I wish it had pockets”*

**Thin**1%

*“Thin material”*

### **Top return reasons **

**Size-Overall**50%

**Material Quality**6%

**Sleeve Fit**5%

**Color**5%

**Length**5%

**Chest Fit**4%

**Waist Fit**3%

**Thin**2%

**Advertised Vs Actual Product**2%

**Shoulder Fit**2%