---
title: "first birthday outfit girl — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/first-birthday-outfit-girl"
last_updated: "2026-07-10T00:16:14.604Z"
locale: en
meta:
  description: "a small market ($193K/yr) — first birthday outfit girl doesn't clear our bar today."
  "og:description": "a small market ($193K/yr) — first birthday outfit girl doesn't clear our bar today."
  "og:title": "first birthday outfit girl — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **first birthday outfit girl**

**Skip it****53/100 **

a small market ($193K/yr) — first birthday outfit girl doesn't clear our bar today.

**Market/yr**

**$193K**

**Growth (1y)**

**+319.6%**

**Products**

**69**

**Brands**

**33**

was 53 a year ago

**Sellers**

**36**

**Price range**

**$10.62–$27.55**

**Returns**

**7.2%**

**Rating**

**4.7★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**87**

 ×0.30

Competition

**87**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**38**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +319.6% year over year.

55K27KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan · busiest ÷ quietest = 1.9×

## **Competition**

- TITKKOP25% - HONGTEYA13% - WZTYYDS7% - Lamuusaa7% - Amiblvowa5% - Mud Pie4% - Other (27 brands)39%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 33 brands and 36 sellers compete here.

**Brands**

**33 **▼falling

was 53 a year ago

**Sellers**

**36**

**Top 5 brand share**

**57%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink-dot](https://m.media-amazon.com/images/I/41tBdLAUbxL.jpg) [**HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink-dot**](https://www.amazon.com/dp/B0F1TJV5YB)

HONGTEYA$12.524.7★6248%▲rising

2
![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)](https://m.media-amazon.com/images/I/414LummmA6L.jpg) [**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)**](https://www.amazon.com/dp/B0CZ6RC6BT)

TITKKOP$12.274.8★2,4176%▲rising

3
![WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)](https://m.media-amazon.com/images/I/31UpKU3byHL.jpg) [**WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)**](https://www.amazon.com/dp/B0DRNMQM9V)

WZTYYDS$14.024.7★4966%▲rising

4
![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Flesh pink 12-18M)](https://m.media-amazon.com/images/I/41zNcW1TC7L.jpg) [**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Flesh pink 12-18M)**](https://www.amazon.com/dp/B0DPWWJ7WX)

TITKKOP$16.334.8★2,4174%▲rising

5
![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(pink7 12-18M)](https://m.media-amazon.com/images/I/31FFSbKrM3L.jpg) [**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(pink7 12-18M)**](https://www.amazon.com/dp/B0DSL59ZVY)

TITKKOP$16.494.8★2,4174%▲rising

6
![HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink](https://m.media-amazon.com/images/I/41HY8lus7-L.jpg) [**HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink**](https://www.amazon.com/dp/B0DQGB5KGY)

HONGTEYA$11.034.7★6244%▲rising

7
![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 12-18M)](https://m.media-amazon.com/images/I/41I-SK+7dIL.jpg) [**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 12-18M)**](https://www.amazon.com/dp/B0CZ6FM2GZ)

TITKKOP$12.074.8★2,4173%▲rising

8
![Mud Pie Smocked 1st Birthday Baby Romper Seersucker Bubble Outfit with Flutter Sleeves 12 to 18 Months](https://m.media-amazon.com/images/I/5162EpQO1ML.jpg) [**Mud Pie Smocked 1st Birthday Baby Romper Seersucker Bubble Outfit with Flutter Sleeves 12 to 18 Months**](https://www.amazon.com/dp/B09DYZSJ95)

Mud Pie$25.794.9★2023%▼falling

9
![Amiblvowa Baby Girl One 1st Birthday Outfit Short Sleeve Romper Plaid Gingham Shorts Set First 1 Year Old Smash Cake Clothes (Pink 12-18 Months)](https://m.media-amazon.com/images/I/41VMtGQQnEL.jpg) [**Amiblvowa Baby Girl One 1st Birthday Outfit Short Sleeve Romper Plaid Gingham Shorts Set First 1 Year Old Smash Cake Clothes (Pink 12-18 Months)**](https://www.amazon.com/dp/B0DSBN699G)

Amiblvowa$14.864.5★963%—flat

10

![Mioglrie 1st Birthday Outfit Girl Baby Girl Birthday Clothes 12-18 Months Butterfly White Romper Tutu Skirt Set 1 Year Old Girl Clothes](https://m.media-amazon.com/images/I/31QXakFoUyL.jpg) [**Mioglrie 1st Birthday Outfit Girl Baby Girl Birthday Clothes 12-18 Months Butterfly White Romper Tutu Skirt Set 1 Year Old Girl Clothes**](https://www.amazon.com/dp/B0DJM9GPWG)

Mioglrie$20.124.6★1472%—flat

11

![GOOCHEER Baby Girl First Birthday Outfit 1 Cake Embroidery 1st Birthday Dress Smash Cake Dresses (1st-Pink 12-18 Months)](https://m.media-amazon.com/images/I/31p0ykFBL6L.jpg) [**GOOCHEER Baby Girl First Birthday Outfit 1 Cake Embroidery 1st Birthday Dress Smash Cake Dresses (1st-Pink 12-18 Months)**](https://www.amazon.com/dp/B0DSK5MKBR)

GOOCHEER$14.784.5★1952%▼falling

12

![Lamuusaa Toddler Baby Girl Birthday Outfit One Cake/Ice Cream/Animal Embroidery Romper Bow Stripe Bodysuit Cake Smash Outfit (Pink-Animal 12-18 Months)](https://m.media-amazon.com/images/I/31sLcfYnBFL.jpg) [**Lamuusaa Toddler Baby Girl Birthday Outfit One Cake/Ice Cream/Animal Embroidery Romper Bow Stripe Bodysuit Cake Smash Outfit (Pink-Animal 12-18 Months)**](https://www.amazon.com/dp/B0GWC656YZ)

Lamuusaa$14.654.2★192%▲rising

13

![Lamuusaa Toddler Baby Girl Birthday Outfit One Cake/Ice Cream Embroidery Romper Bow Stripe Bodysuit Cake Smash Outfit (Pink 12-18 Months)](https://m.media-amazon.com/images/I/31kyiuTUXkL.jpg) [**Lamuusaa Toddler Baby Girl Birthday Outfit One Cake/Ice Cream Embroidery Romper Bow Stripe Bodysuit Cake Smash Outfit (Pink 12-18 Months)**](https://www.amazon.com/dp/B0GVJS15C9)

Lamuusaa$14.734.2★192%▲rising

14

![Baby Girl 1st Birthday Shirt First Birthday Outfit Girl - One Year Old Short Sleeve Tee(12-18M White 1)](https://m.media-amazon.com/images/I/3102RUYvpDL.jpg) [**Baby Girl 1st Birthday Shirt First Birthday Outfit Girl - One Year Old Short Sleeve Tee(12-18M White 1)**](https://www.amazon.com/dp/B0DPX32FK1)

TITKKOP$12.614.8★2212%—flat

15

![Lamuusaa Baby Girl Birthday Outfit Lace Fly Sleeve One Goose/Elephant Romper Backless Bodysuit Headband Cake Smash Outfit (Apricot 12-18 Months)](https://m.media-amazon.com/images/I/31B2iPbVplL.jpg) [**Lamuusaa Baby Girl Birthday Outfit Lace Fly Sleeve One Goose/Elephant Romper Backless Bodysuit Headband Cake Smash Outfit (Apricot 12-18 Months)**](https://www.amazon.com/dp/B0GTQ75DQG)

Lamuusaa$16.555.0★92%▲rising

**~~Showing 15 of 69 — show all ~~**

## **Product shelf**

All 69 tracked products in this niche.

Top sellersNewestTrending

[![HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink-dot](https://m.media-amazon.com/images/I/41tBdLAUbxL.jpg)**HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink-dot** HONGTEYA**$12.52**4.7★624 reviews](https://www.amazon.com/dp/B0F1TJV5YB) [![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)](https://m.media-amazon.com/images/I/414LummmA6L.jpg)**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Green 12-18M)** TITKKOP**$12.27**4.8★2,417 reviews](https://www.amazon.com/dp/B0CZ6RC6BT) [![WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)](https://m.media-amazon.com/images/I/31UpKU3byHL.jpg)**WZTYYDS Baby Girl First Birthday Outfit In My One Year Old Era Top Short Sleeve 1st Birthday Shirt + Casual Shorts Set (Pink 12-18 Months)** WZTYYDS**$14.02**4.7★496 reviews](https://www.amazon.com/dp/B0DRNMQM9V) [![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Flesh pink 12-18M)](https://m.media-amazon.com/images/I/41zNcW1TC7L.jpg)**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Flesh pink 12-18M)** TITKKOP**$16.33**4.8★2,417 reviews](https://www.amazon.com/dp/B0DPWWJ7WX) [![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(pink7 12-18M)](https://m.media-amazon.com/images/I/31FFSbKrM3L.jpg)**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(pink7 12-18M)** TITKKOP**$16.49**4.8★2,417 reviews](https://www.amazon.com/dp/B0DSL59ZVY) [![HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink](https://m.media-amazon.com/images/I/41HY8lus7-L.jpg)**HONGTEYA Baby Girl 1st Birthday Outfit Girl First Birthday Clothes One Year Old Gifts Romper Tulle Summer Newborn Dress Pink** HONGTEYA**$11.03**4.7★624 reviews](https://www.amazon.com/dp/B0DQGB5KGY) [![TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 12-18M)](https://m.media-amazon.com/images/I/41I-SK+7dIL.jpg)**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 12-18M)** TITKKOP**$12.07**4.8★2,417 reviews](https://www.amazon.com/dp/B0CZ6FM2GZ) [![Mud Pie Smocked 1st Birthday Baby Romper Seersucker Bubble Outfit with Flutter Sleeves 12 to 18 Months](https://m.media-amazon.com/images/I/5162EpQO1ML.jpg)**Mud Pie Smocked 1st Birthday Baby Romper Seersucker Bubble Outfit with Flutter Sleeves 12 to 18 Months** Mud Pie**$25.79**4.9★202 reviews](https://www.amazon.com/dp/B09DYZSJ95)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**28%

*“Adorable fit”*

**Quality-Overall**15%

*“Good quality”*

**Color**7%

*“color was vibrant”*

**Soft Feel**6%

*“The fabric is soft”*

**Comfort-Overall**6%

*“So comfortable”*

**Value For Money**5%

*“Worth the money”*

**Material Quality**4%

*“Good quality material”*

**Advertised Vs Actual Product**3%

*“Picture perfect”*

**Design-Overall**3%

*“The design is so sweet”*

**Stretchability/Expandability/Elasticity**2%

*“So adorable and stretchy”*

### **What buyers complain about **

**Size-Overall**31%

*“ran small”*

**Quality-Overall**7%

*“Really low quality stitching”*

**Material Quality**6%

*“Cheap material”*

**Product Condition**3%

*“Arrived used with old food on it”*

**Thin**3%

*“thin”*

**Durability**3%

*“doesnt last”*

**Thickness**3%

*“the materal is thick”*

**Advertised Vs Actual Product**2%

*“mine doesnt look anything like the picture”*

**Sleeve Fit**2%

*“Love the outfit however I noticed the sleeves being awkwardly long”*

**Stretchability/Expandability/Elasticity**1%

*“theres no stretch to it which makes it even harder”*

#### **Top return reasons**- Size-Overall53% - Length11% - Feet Fit7% - Material Quality4% - Shoulder Fit3% - Advertised Vs Actual Product3% - Color3% - Quality-Overall2% - Chest Fit2% - Value For Money2%