---
title: "fire truck costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fire-truck-costume"
last_updated: "2026-07-13T22:54:09.585Z"
locale: en
meta:
  description: "a small market ($15K/yr) — fire truck costume doesn't clear our bar today."
  "og:description": "a small market ($15K/yr) — fire truck costume doesn't clear our bar today."
  "og:title": "fire truck costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fire truck costume**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 13Conversion 12Competition 36Returns 30Price range 93Avg price 95Brand share 41Review moat 52Quality gap 48

**Avg price**

**Incredible****$26.47**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.21–$42.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,409.78**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****5.4%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-23.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$15K**

$15K/yr · 56K searches

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**81%**

**Open market**

**15%**

- Thorn Tree36% - Seasons27% - Melissa & Doug7% - Fun Costumes6% - Rubies5% - BIBNice4% - Open — no brand owns it (6 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Seasons Toddler Fire Truck Costume for Child 3-5 years](https://m.media-amazon.com/images/I/41LHImccfxL.jpg)**Seasons Toddler Fire Truck Costume for Child 3-5 years**Seasons**$27.88**4.2★75 rev](https://www.amazon.com/dp/B09W2H4BG1) [2![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)**Thorn Tree**$17.30**4.7★167 rev](https://www.amazon.com/dp/B0FMYCWLQ7) [3![Melissa & Doug Fire Chief Role Play Costume Dress-Up Set Pretend Play Firefighter Outfit with Realistic Accessories for Kids and Toddlers Ages 3+](https://m.media-amazon.com/images/I/417m08x0pcL.jpg)**Melissa & Doug Fire Chief Role Play Costume Dress-Up Set Pretend Play Firefighter Outfit with Realistic Accessories for Kids and Toddlers Ages 3+**Melissa & Doug**$26.50**4.8★6,782 rev](https://www.amazon.com/dp/B071JZ6NQM) [4![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)**Thorn Tree**$18.65**4.7★167 rev](https://www.amazon.com/dp/B0FMYFCDTY) [5![Fun Costumes Firefighter Truck Costume | Tunic Polyblend Fire Truck with Printed Graphics for Toddlers 2T/4T](https://m.media-amazon.com/images/I/41a4Kob8ULL.jpg)**Fun Costumes Firefighter Truck Costume | Tunic Polyblend Fire Truck with Printed Graphics for Toddlers 2T/4T**Fun Costumes**$30.10**4.0★28 rev](https://www.amazon.com/dp/B0BS7BN7HR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 2-3T)](https://m.media-amazon.com/images/I/41t6Zy-t5yL.jpg)**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 2-3T)**Thorn Tree**$24.87**5 rev5mo ago](https://www.amazon.com/dp/B0GGBN7JYN) [![Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 5-6 Years)](https://m.media-amazon.com/images/I/41t6Zy-t5yL.jpg)**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 5-6 Years)**Thorn Tree**$24.68**5 rev5mo ago](https://www.amazon.com/dp/B0GGBKLVV8) [![KnniMorning TEES Kids Firefighter Outfit For Boys Girls Fire Fighter Themed Halloween Cosplay Outfit Toddler Fireman Clothes (Blue 3-4 Years)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**KnniMorning TEES Kids Firefighter Outfit For Boys Girls Fire Fighter Themed Halloween Cosplay Outfit Toddler Fireman Clothes (Blue 3-4 Years)**KnniMorning TEES**$19.76**33 rev10mo ago](https://www.amazon.com/dp/B0FQJCT235) [![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)**Thorn Tree**$17.30**167 rev10mo ago](https://www.amazon.com/dp/B0FMYCWLQ7) [![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)**Thorn Tree**$18.65**167 rev10mo ago](https://www.amazon.com/dp/B0FMYFCDTY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 2-3T)](https://m.media-amazon.com/images/I/41t6Zy-t5yL.jpg)**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 2-3T)**Thorn Tree**$24.87**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GGBN7JYN) [![Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 5-6 Years)](https://m.media-amazon.com/images/I/41t6Zy-t5yL.jpg)**Thorn Tree Kids Firefighter Outfit Long Sleeve Jacket Suspender Pants Overalls Halloween Birthday Outfits Fall Winter Clothes (Khaki 5-6 Years)**Thorn Tree**$24.68**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GGBKLVV8) [![KnniMorning TEES Kids Firefighter Outfit For Boys Girls Fire Fighter Themed Halloween Cosplay Outfit Toddler Fireman Clothes (Blue 3-4 Years)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**KnniMorning TEES Kids Firefighter Outfit For Boys Girls Fire Fighter Themed Halloween Cosplay Outfit Toddler Fireman Clothes (Blue 3-4 Years)**KnniMorning TEES**$19.76**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0FQJCT235) [![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 2-3T)**Thorn Tree**$18.65**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FMYFCDTY) [![BIBNice Toddler Boys Clothes Kids Summer Short Sleeve Little Boys Clothing Sets Firetruck Size 2T](https://m.media-amazon.com/images/I/51hhVpCgJgL.jpg)**BIBNice Toddler Boys Clothes Kids Summer Short Sleeve Little Boys Clothing Sets Firetruck Size 2T**BIBNice**$14.21**4.7★**▲ 1000%**](https://www.amazon.com/dp/B08T1V23WQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.

7K5KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 61.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**34%

*“Good quality”*

**Size-Overall**17%

*“Sizing is accurate and good quality”*

**Fun/Entertainment Experience**12%

*“My son loves to play with them”*

**Material Quality**6%

*“Made very well, thick material”*

**Durability**6%

*“So cute with durability”*

**Gifting Purpose**5%

*“Great gift”*

**Value For Money**3%

*“Good value for the money”*

**Soft Feel**2%

*“Very soft and comfortable”*

**Weight Light**2%

*“Nice lightweight material for summer”*

**Creativity**1%

*“such a great gift for imaginative play”*

### **What buyers complain about **

**Size-Overall**16%

*“A bit big”*

**Value For Money**11%

*“Expensive”*

**Advertised Vs Actual Product**8%

*“Misleading”*

**Material Quality**8%

*“It was incomplete cheap material”*

**Product Condition**8%

*“I received a used item”*

**Stitch/Finish/Polish**4%

*“Theres part of a ribbon thats not sewn in place”*

**Length**4%

*“A little long on my 22 month old”*

**Durability**3%

*“It literally fell apart within two days”*

**Gifting Purpose**3%

*“I cant because it was a gift for my nephew whos 3 hours away”*

**Audio Quality**2%

*“push the button it makes a very loud obnoxious siren sound”*

### **Top return reasons **

**Size-Overall**69%

**Value For Money**6%

**Length**6%

**Quality-Overall**4%

**Advertised Vs Actual Product**3%

**Material Quality**2%

**Product Condition**2%

**Functionality-Overall**1%

**Gifting Purpose**1%

**Waist Fit**1%