---
title: "fire costume — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fire-costume"
last_updated: "2026-07-13T20:23:08.746Z"
locale: en
meta:
  description: "high returns (11.6%) — fire costume doesn't clear our bar today."
  "og:description": "high returns (11.6%) — fire costume doesn't clear our bar today."
  "og:title": "fire costume — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fire costume**

**Skip it**

High returns (11.6%) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 18Competition 75Returns 2Price range 81Avg price 88Brand share 93Review moat 73Quality gap 76

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.23–$51.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****561.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$45K**

$45K/yr · 155K searches

**Returns**

**Bad****11.6%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**37 **▼falling

**Sellers**

**58**

**Top-5 brand share**

**42%**

**Open market**

**53%**

- UQJE12% - MAOFENG9% - NE Beauty8% - Dreamgirl7% - Seawhisper6% - AYKRM5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![UQJE Victorian Natural Feather Shawl Shrug Shoulder Wrap Gothic Collar Costume Accessories-Red1](https://m.media-amazon.com/images/I/51dPlCWxU9L.jpg)**UQJE Victorian Natural Feather Shawl Shrug Shoulder Wrap Gothic Collar Costume Accessories-Red1**UQJE**$23.60**4.2★272 rev](https://www.amazon.com/dp/B0BFL95KJ9) [2![MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Red Orange Yellow](https://m.media-amazon.com/images/I/41kdf4Iql8L.jpg)**MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Red Orange Yellow**MAOFENG**$7.54**3.4★545 rev](https://www.amazon.com/dp/B0D625ZDKM) [3![Dreamgirl Flame Jumpsuit with Mesh Neckline Womens Costume Fiery Halloween Outfit Multicolor](https://m.media-amazon.com/images/I/41ZY62tiheL.jpg)**Dreamgirl Flame Jumpsuit with Mesh Neckline Womens Costume Fiery Halloween Outfit Multicolor**Dreamgirl**$38.45**4.7★11 rev](https://www.amazon.com/dp/B0DTRP1ZY7) [4![NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red](https://m.media-amazon.com/images/I/31AA3KsizrL.jpg)**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**4.2★11 rev](https://www.amazon.com/dp/B0FD7ZLK1Y) [5![Phoenix Costume Women - 10 Panel Handkerchief Skirt with Gold Sequins Fire Flame Belly Dance & Halloween Costume Adult Dance Skirt Orange](https://m.media-amazon.com/images/I/41EVj7hpNGL.jpg)**Phoenix Costume Women - 10 Panel Handkerchief Skirt with Gold Sequins Fire Flame Belly Dance & Halloween Costume Adult Dance Skirt Orange**Seawhisper**$28.30**4.4★1,235 rev](https://www.amazon.com/dp/B06XTCGRCG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JazSwirl Fire headband Flame Headband 7.9 x 7.1 in Flames Headband for Women Fire Crown Headpiece Halloween Costume Headband Party Festival Rave Hair Accessories for Women Girls](https://m.media-amazon.com/images/I/51RQNCA+kFL.jpg)**JazSwirl Fire headband Flame Headband 7.9 x 7.1 in Flames Headband for Women Fire Crown Headpiece Halloween Costume Headband Party Festival Rave Hair Accessories for Women Girls**JazSwirl**$8.49**11 rev9mo ago](https://www.amazon.com/dp/B0FSD51SCK) [![Women Men Flame Fire Art Full Long Hooded Cloaks for Christmas Halloween Cosplay Party Costumes Vintage Cape Sorcerer Cloak Outwear](https://m.media-amazon.com/images/I/41Hm8f67sLL.jpg)**Women Men Flame Fire Art Full Long Hooded Cloaks for Christmas Halloween Cosplay Party Costumes Vintage Cape Sorcerer Cloak Outwear**SVEFDOC**$18.19**0 rev9mo ago](https://www.amazon.com/dp/B0FR96L63X) [![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)**Thorn Tree**$17.30**167 rev10mo ago](https://www.amazon.com/dp/B0FMYCWLQ7) [![Thiccywoov 2 Pcs Fire Flame Headband Halloween Hair Accessories Glitter Felt Rave Hair Decoration for Cosplay Party Costumes(Glitter Flame)](https://m.media-amazon.com/images/I/51CfpUx0dbL.jpg)**Thiccywoov 2 Pcs Fire Flame Headband Halloween Hair Accessories Glitter Felt Rave Hair Decoration for Cosplay Party Costumes(Glitter Flame)**Thiccywoov**$18.05**9 rev12mo ago](https://www.amazon.com/dp/B0FHKVJ3XN) [![Zntuv Flame Dragon Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes](https://m.media-amazon.com/images/I/41JCu+bYlAL.jpg)**Zntuv Flame Dragon Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes**Zntuv**$28.54**93 rev12mo ago](https://www.amazon.com/dp/B0FHHQF5CP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NE Beauty Fire Fighter Costume For Women Cosplay Thong and Crop Set Large Red](https://m.media-amazon.com/images/I/31AA3KsizrL.jpg)**NE Beauty Fire Fighter Costume For Women Cosplay Thong and Crop Set Large Red**NE Beauty**$26.47**4.2★**▲ 611%**](https://www.amazon.com/dp/B0FD7ZFRYM) [![NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red](https://m.media-amazon.com/images/I/31AA3KsizrL.jpg)**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red**NE Beauty**$25.17**4.2★**▲ 608%**](https://www.amazon.com/dp/B0FD7ZLK1Y) [![Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)](https://m.media-amazon.com/images/I/31cGNhWYYtL.jpg)**Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)**Thorn Tree**$17.30**4.7★**▲ 600%**](https://www.amazon.com/dp/B0FMYCWLQ7) [![NE Beauty Fire Fighter Costume For Women Thong and Crop Set Small Red](https://m.media-amazon.com/images/I/31AA3KsizrL.jpg)**NE Beauty Fire Fighter Costume For Women Thong and Crop Set Small Red**NE Beauty**$24.02**4.2★**▲ 535%**](https://www.amazon.com/dp/B0FD7YWYSX) [![QUJUFOZY Womens Flame Fire Dress - Long Sleeves V-Neck A-Line Plus Size Halloween Themed Polyester Medium](https://m.media-amazon.com/images/I/41zuhFy9CGL.jpg)**QUJUFOZY Womens Flame Fire Dress - Long Sleeves V-Neck A-Line Plus Size Halloween Themed Polyester Medium**QUJUFOZY**$28.25**4.1★**▲ 521%**](https://www.amazon.com/dp/B0DH7YPBG4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 32.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**15%

*“They fit great”*

**Quality-Overall**13%

*“Quality seems good”*

**Advertised Vs Actual Product**10%

*“Looks more impressive in the photo”*

**Durability**8%

*“Seems durable”*

**Comfort-Overall**6%

*“making it very comfortable”*

**Design-Overall**6%

*“great design”*

**Color**4%

*“The colors are bright”*

**Value For Money**3%

*“Value for my money”*

**Strength**3%

*“they were pretty sturdy”*

**Material Quality**3%

*“The material feels soft with a comfortable stretch that makes it easy to wear”*

### **What buyers complain about **

**Size-Overall**18%

*“Tight fit”*

**Durability**6%

*“Good for one time use- easily broken”*

**Defective Material/Parts**6%

*“It arrived broken”*

**Quality-Overall**5%

*“It definitely felt cheap”*

**Thickness**4%

*“It could be coated, thicker paper”*

**Stitch/Finish/Polish**3%

*“Theres part of a ribbon thats not sewn in place”*

**Precious Gemstone**3%

*“Unexpected gem”*

**Pilling/Linting**3%

*“came squished, thin, and feathers falling off all night long”*

**Stiffness**3%

*“Was stiff and also too long and no way to hem and keep pattern”*

**Material Quality**2%

*“The material is a bit on the thin side”*

### **Top return reasons **

**Size-Overall**44%

**Color**8%

**Length**6%

**Advertised Vs Actual Product**6%

**Material Quality**4%

**Quality-Overall**4%

**Waist Fit**3%

**Value For Money**2%

**Thin**2%

**Wig/Artificial Hair Quality**2%