---
title: "fire and ice costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fire-and-ice-costume"
last_updated: "2026-07-13T23:18:58.469Z"
locale: en
meta:
  description: "soft demand (-63.3% this quarter) — fire and ice costume doesn't clear our bar today."
  "og:description": "soft demand (-63.3% this quarter) — fire and ice costume doesn't clear our bar today."
  "og:title": "fire and ice costume — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fire and ice costume**

**Skip it**

Soft demand (-63.3% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 17Competition 38Returns 5Price range 84Avg price 89Brand share 67Review moat 89Quality gap 63

**Review moat**

**Great****220.39**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$20.53**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.11–$65.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$29K**

$29K/yr · 107K searches

**Returns**

**Bad****10.9%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-63.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**65%**

**Open market**

**32%**

- Gone For a Run24% - SUMERSHA19% - JoyCan9% - PANGTIKU7% - Rbenxia6% - Funnysoft4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Gone For a Run Snowflake Tutu Skirt for Women - Ice Queen Running Costume - Winter Wonderland Tutu Light Blue](https://m.media-amazon.com/images/I/51ZLXrqgTCL.jpg)**Gone For a Run Snowflake Tutu Skirt for Women - Ice Queen Running Costume - Winter Wonderland Tutu Light Blue**Gone For a Run**$18.79**3.7★19 rev](https://www.amazon.com/dp/B07MTR2RVK) [2![Belly Dance Hip Scarf Sequin Tassel Skirt Performance Outfits Sparkly Fringe Wrap Halloween Costume Party Rave Festival for Women and Girls Blue](https://m.media-amazon.com/images/I/611N4-kvCzL.jpg)**Belly Dance Hip Scarf Sequin Tassel Skirt Performance Outfits Sparkly Fringe Wrap Halloween Costume Party Rave Festival for Women and Girls Blue**SUMERSHA**$10.41**4.3★1,207 rev](https://www.amazon.com/dp/B0BY84B6TM) [3![PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather](https://m.media-amazon.com/images/I/51KF11n300L.jpg)**PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather**PANGTIKU**$29.17**3.9★138 rev](https://www.amazon.com/dp/B0CY5792V8) [4![JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece](https://m.media-amazon.com/images/I/41WC8gtB9SL.jpg)**JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece**JoyCan**$34.80**4.6★61 rev](https://www.amazon.com/dp/B0D7MCJKB7) [5![Rbenxia Silver Shiny Hooded Cape Unisex Full Length Cloak Party Robe Cape Mardi Gras Halloween Christmas Costume for Men and Women (Medium)](https://m.media-amazon.com/images/I/51Bi2IUb9qL.jpg)**Rbenxia Silver Shiny Hooded Cape Unisex Full Length Cloak Party Robe Cape Mardi Gras Halloween Christmas Costume for Men and Women (Medium)**Rbenxia**$14.67**4.2★215 rev](https://www.amazon.com/dp/B0CB65PSNZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Long Teardrop Shaped Drop Dangle Earrings Costume Accessories for Women Everyday Wedding Ice Water Fire Flame Red Blue Earrings](https://m.media-amazon.com/images/I/41GYoe682lL.jpg)**Long Teardrop Shaped Drop Dangle Earrings Costume Accessories for Women Everyday Wedding Ice Water Fire Flame Red Blue Earrings**OXJOIIS**$7.96**1 rev6mo ago](https://www.amazon.com/dp/B0GBT491NS) [![Eyourlife Winter Inflatable Snowflake Costume Blow Up Snowflake Cosplay Costume for Winter Decorations Wonderland Frozen Party Cosplay Outfit for Adult Men Women Dress Up Supplies](https://m.media-amazon.com/images/I/41v0QpRSNoL.jpg)**Eyourlife Winter Inflatable Snowflake Costume Blow Up Snowflake Cosplay Costume for Winter Decorations Wonderland Frozen Party Cosplay Outfit for Adult Men Women Dress Up Supplies**Eyourlife**$32.43**9 rev9mo ago](https://www.amazon.com/dp/B0FRD47D7F) [![Funny Ice Immigration Retro T-Shirt](https://m.media-amazon.com/images/I/31ZVDTyNarL.jpg)**Funny Ice Immigration Retro T-Shirt**Ice Immigration gift vintege**$14.95**18 rev11mo ago](https://www.amazon.com/dp/B0FHWM9C8N) [![Maiteenly 6 Pcs Halloween Fire and Ice Cosplay Costume Accessories Included Red Silver Earrings Headband Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume](https://m.media-amazon.com/images/I/51mYK1yUwXL.jpg)**Maiteenly 6 Pcs Halloween Fire and Ice Cosplay Costume Accessories Included Red Silver Earrings Headband Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume**Maiteenly**$22.12**6 rev1y ago](https://www.amazon.com/dp/B0FGX86YYT) [![Funnysoft 4 Pcs Halloween Fire and Ice Costume Accessories Includes Flame Snowflake Glasses Red Blue Belly Dance Hip Scarf Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume](https://m.media-amazon.com/images/I/51zMGLClBmL.jpg)**Funnysoft 4 Pcs Halloween Fire and Ice Costume Accessories Includes Flame Snowflake Glasses Red Blue Belly Dance Hip Scarf Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume**Funnysoft**$27.85**4 rev1y ago](https://www.amazon.com/dp/B0FCRNSZMH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JoyCan Figure Skating Training Pants Jackets Fleece Outfit for Women Girls Practice](https://m.media-amazon.com/images/I/31ExGA5bZfL.jpg)**JoyCan Figure Skating Training Pants Jackets Fleece Outfit for Women Girls Practice**JoyCan**$65.75**4.2★**▲ 591%**](https://www.amazon.com/dp/B0BRRYK581) [![JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece](https://m.media-amazon.com/images/I/41WC8gtB9SL.jpg)**JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece**JoyCan**$34.80**4.6★**▲ 584%**](https://www.amazon.com/dp/B0D7MCJKB7) [![Mens #18 Hockey Jersey Boston Costume 90s Sports Movie Stitched Ice Hockey Jersey Black Large](https://m.media-amazon.com/images/I/41OOVZlHRJL.jpg)**Mens #18 Hockey Jersey Boston Costume 90s Sports Movie Stitched Ice Hockey Jersey Black Large**CZICVY**$25.81**4.9★**▲ 577%**](https://www.amazon.com/dp/B0DNFJR96Z) [![PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather](https://m.media-amazon.com/images/I/51KF11n300L.jpg)**PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather**PANGTIKU**$29.17**3.9★**▲ 516%**](https://www.amazon.com/dp/B0CY5792V8) [![Cosplaya Mens Gold King Crown Costume Hat Prince Medieval Cosplay Adventure Womens Halloween Christmas Costumes One Size](https://m.media-amazon.com/images/I/31RSKdEfziL.jpg)**Cosplaya Mens Gold King Crown Costume Hat Prince Medieval Cosplay Adventure Womens Halloween Christmas Costumes One Size**Cosplaya**$19.32**4.9★**▲ 458%**](https://www.amazon.com/dp/B0F4DYK2HX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -63.3% search growth over the last 90 days.

15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 27.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**17%

*“Fit is great”*

**Quality-Overall**15%

*“ok quality,”*

**Comfort-Overall**9%

*“Comfy and bright”*

**Durability**8%

*“still looks brand new”*

**Shape/Style**8%

*“if you figure it out it looks pretty”*

**Brightness/Shine/Glow**7%

*“Very shiny”*

**Inflation/Deflation**3%

*“quick inflation”*

**Ease Of Use**3%

*“Simple”*

**Sweat Resistance**2%

*“no itchiness”*

**Sharpness**2%

*“the tie looked sharp”*

### **What buyers complain about **

**Size-Overall**27%

*“does not fit as I thought it would”*

**Strength**11%

*“Everything is so flimsy”*

**Quality-Overall**9%

*“Try cheaply made”*

**Zipper Quality**9%

*“Cheap zipper”*

**Moist/Dry**9%

*“But, the problem is it will wet your clothes up”*

**Length**5%

*“it gets short in the back”*

**Color**3%

*“Not the color pictured”*

**Maintenance And Repair**2%

*“due to washing it had needed the edging repaired”*

### **Top return reasons **

**Size-Overall**45%

**Length**7%

**Advertised Vs Actual Product**6%

**Color**6%

**Waist Fit**6%

**Quality-Overall**4%

**Material Quality**3%

**Hip Fit**3%

**Thigh Fit**3%

**Value For Money**2%