---
title: "fila shoes for men — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fila-shoes-for-men"
last_updated: "2026-07-14T01:15:56.506Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — fila shoes for men doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — fila shoes for men doesn't clear our bar today."
  "og:title": "fila shoes for men — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fila shoes for men**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 53Growth 24Conversion 3Competition 97Returns 3Price range 69Avg price 90Brand share 6Review moat 25Quality gap 38

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$58.15**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.78–$130.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$335K**

$335K/yr · 2.3M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,788.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.3%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**13 **▲rising

**Sellers**

**182**

**Top-5 brand share**

**98%**

**Open market**

**2%**

- Reebok79% - Fila16% - Skechers1% - British Knights1% - Nike1% - FLYLAND1% - Open — no brand owns it (7 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3K2%$7K3%$10K4%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 210 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 8](https://m.media-amazon.com/images/I/31ikJ6V8Q4L.jpg)**Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 8**Reebok**$61.00**4.6★1,727 rev](https://www.amazon.com/dp/B07DPGMYPW) [2![Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 6.5](https://m.media-amazon.com/images/I/31ikJ6V8Q4L.jpg)**Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 6.5**Reebok**$57.37**4.6★1,727 rev](https://www.amazon.com/dp/B07DPD5NS4) [3![Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 5.5](https://m.media-amazon.com/images/I/31ikJ6V8Q4L.jpg)**Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 5.5**Reebok**$41.28**4.6★1,727 rev](https://www.amazon.com/dp/B07DPD5L9S) [4![Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 8.5](https://m.media-amazon.com/images/I/31ikJ6V8Q4L.jpg)**Reebok Club C Vintage Tennis Sneakers for Men Casual White Mens Shoes Size 7 to 15 Top-Chalk/Paperwhite/Glen Green 8.5**Reebok**$65.63**4.6★1,727 rev](https://www.amazon.com/dp/B07DPCDRLR) [5![Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Footwear White/Pure Grey3/Reebok Gum3 15](https://m.media-amazon.com/images/I/316M33rNJIL.jpg)**Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Footwear White/Pure Grey3/Reebok Gum3 15**Reebok**$48.56**4.6★4,977 rev](https://www.amazon.com/dp/B093TZZVBZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 10 Black/Silver/Oil Green](https://m.media-amazon.com/images/I/418976w2BGL.jpg)**Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 10 Black/Silver/Oil Green**Fila**$28.84**4 rev5mo ago](https://www.amazon.com/dp/B0GHTCCGRD) [![Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 8 Black/Safety Yellow Grid](https://m.media-amazon.com/images/I/31dvb9drNfL.jpg)**Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 8 Black/Safety Yellow Grid**Fila**$27.65**4 rev5mo ago](https://www.amazon.com/dp/B0GHT7XTFW) [![Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 10 Black/Safety Yellow Grid](https://m.media-amazon.com/images/I/31dvb9drNfL.jpg)**Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 10 Black/Safety Yellow Grid**Fila**$27.78**4 rev5mo ago](https://www.amazon.com/dp/B0GHT31KVF) [![Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 12 Black/Safety Yellow Grid](https://m.media-amazon.com/images/I/31dvb9drNfL.jpg)**Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 12 Black/Safety Yellow Grid**Fila**$28.05**4 rev5mo ago](https://www.amazon.com/dp/B0GHT953YM) [![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Alloy/Jet Black/Fiery Red 9.5](https://m.media-amazon.com/images/I/411srGMgU7L.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Alloy/Jet Black/Fiery Red 9.5**Reebok**$56.45**118 rev7mo ago](https://www.amazon.com/dp/B0G57M2Q27)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fila Axilus 2 Energized Mens Tennis Shoe - Blue (us_Footwear_Size_System Adult Men Numeric Medium Numeric_11_Point_5)](https://m.media-amazon.com/images/I/41bnONV4+LL.jpg)**Fila Axilus 2 Energized Mens Tennis Shoe - Blue (us_Footwear_Size_System Adult Men Numeric Medium Numeric_11_Point_5)**Fila**$54.36**4.5★**▲ 75%**](https://www.amazon.com/dp/B0BXFM8HH2) [![Reebok Mens Instapump Fury Concepts CC Pack - White/Metallic Silver: 10 Medium](https://m.media-amazon.com/images/I/31YHygO9f0L.jpg)**Reebok Mens Instapump Fury Concepts CC Pack - White/Metallic Silver: 10 Medium**Reebok**$92.92**5.0★**▲ 74%**](https://www.amazon.com/dp/B0G4C5TM9Z) [![FILA Mens Casual Grant Hill 2 Low Basketball Inspired Fashion Sneaker Shoes White/White/Tie Dye 11.5](https://m.media-amazon.com/images/I/31td3BnMk7L.jpg)**FILA Mens Casual Grant Hill 2 Low Basketball Inspired Fashion Sneaker Shoes White/White/Tie Dye 11.5**Fila**$69.21**4.5★**▲ 73%**](https://www.amazon.com/dp/B0B5XYLXBX) [![Reebok Unisex Classic Nylon Gritty Green/Simple Brown/Mineral Grey Men 9.5 Women 11 Medium](https://m.media-amazon.com/images/I/41IHR29qeJL.jpg)**Reebok Unisex Classic Nylon Gritty Green/Simple Brown/Mineral Grey Men 9.5 Women 11 Medium**Reebok**$65.84**4.6★**▲ 73%**](https://www.amazon.com/dp/B0FBNV1GRM) [![Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 10 Black/Silver/Oil Green](https://m.media-amazon.com/images/I/418976w2BGL.jpg)**Fila Boys Short Set - 3 Piece Athletic Performance Short Sleeve Graphic Shirts and Mesh Basketball Shorts for Boys Size 10 Black/Silver/Oil Green**Fila**$28.84**4.4★**▲ 71%**](https://www.amazon.com/dp/B0GHTCCGRD)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — -2.8% search growth over the last 90 days.

50K30KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**29%

*“Extremely comfortable”*

**Size-Overall**16%

*“Awesome fit”*

**Quality-Overall**14%

*“Best quality well made comfortable”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured”*

**Value For Money**5%

*“Great price”*

**Durability**4%

*“Durable shoes”*

**Shape/Style**3%

*“Timeless style”*

**Color**2%

*“Love the colors”*

**Leather Quality**2%

*“The leather is soft”*

**Weight Light**1%

*“for a thick sole retro sneaker she said they are very lightweight”*

### **What buyers complain about **

**Size-Overall**24%

*“Runs very small”*

**Quality-Overall**8%

*“Shoes are now poorer quality”*

**Comfort-Overall**7%

*“NOT comfortable at all”*

**Feet Fit**6%

*“I dont have wide feet”*

**Product Condition**6%

*“my wifes arrived used”*

**Durability**5%

*“they don't feel like they will last long”*

**Pain Relief-Overall**2%

*“my feet become sore”*

**Width**2%

*“I told advise by one of the Feet stores that the wide was not a great choice”*

**Heel Support**2%

*“down in the heel”*

**Leather Quality**2%

*“Leather is fake”*

### **Top return reasons **

**Feet Fit**30%

**Size-Overall**29%

**Width**15%

**Length**10%

**Comfort-Overall**2%

**Color**2%

**Advertised Vs Actual Product**2%

**Shape/Style**2%

**Product Condition**1%

**Material Quality**1%