---
title: "faux locs — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/faux-locs"
last_updated: "2026-07-14T03:34:10.701Z"
locale: en
meta:
  description: "faux locs clears our launch bar: a $1.1M/yr market growing +6.5% this quarter with returns at 2.2%."
  "og:description": "faux locs clears our launch bar: a $1.1M/yr market growing +6.5% this quarter with returns at 2.2%."
  "og:title": "faux locs — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
---

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# **faux locs**

**Launch it**

A $1.1M/yr market growing +6.5% this quarter with returns at 2.2% — clears our launch bar.

Market size 79Growth 33Conversion 31Competition 91Returns 71Price range 22Avg price 89Brand share 56Review moat 51Quality gap 40

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.49**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 2.1M searches

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,450.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$6.21–$400.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**32 **▲rising

**Sellers**

**68**

**Top-5 brand share**

**71%**

**Open market**

**26%**

- Locs42% - proSPORT16% - AMUMI6% - zeroUV5% - Aayubb3% - Datuoda3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$21K4%$42K6%$63K8%$85K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 76 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Locs 9006 Hardcore Gangster Sunglasses - Original Black](https://m.media-amazon.com/images/I/31B6dVP0M-L.jpg)**Locs 9006 Hardcore Gangster Sunglasses - Original Black**Locs**$9.03**4.6★5,214 rev](https://www.amazon.com/dp/B004M6JN9M) [2![Locs Gangster Oversized Rectangular Horn Rim Sunglasses All Black mens](https://m.media-amazon.com/images/I/21Bx7KBRraL.jpg)**Locs Gangster Oversized Rectangular Horn Rim Sunglasses All Black mens**Locs**$10.25**4.5★5,539 rev](https://www.amazon.com/dp/B01LZYUTX9) [3![Locs 91105 Black Sunglasses | Authentic Gangster Flat Top Lowrider Maddogger Shades](https://m.media-amazon.com/images/I/31ustqr3NtL.jpg)**Locs 91105 Black Sunglasses | Authentic Gangster Flat Top Lowrider Maddogger Shades**Locs**$9.56**4.6★556 rev](https://www.amazon.com/dp/B07ZHX9SR7) [4![zeroUV - Classic Old School Eazy E Square Flat Top OG Loc Sunglasses (Shiny Black/Clear)](https://m.media-amazon.com/images/I/31NFQvd6gQL.jpg)**zeroUV - Classic Old School Eazy E Square Flat Top OG Loc Sunglasses (Shiny Black/Clear)**zeroUV**$14.94**4.3★1,602 rev](https://www.amazon.com/dp/B0B6QB5VFF) [5![Faux Locs Crochet Hair Soft Locs 20 Inches 7 Packs Crochet Locs Crochet Hair Black Natural Wave Braids Hair Extensions Distressed Locs Pre Looped Crochet Butterfly Locs For Black Women](https://m.media-amazon.com/images/I/51o4TfwlNqL.jpg)**Faux Locs Crochet Hair Soft Locs 20 Inches 7 Packs Crochet Locs Crochet Hair Black Natural Wave Braids Hair Extensions Distressed Locs Pre Looped Crochet Butterfly Locs For Black Women**Aayubb**$15.85**4.6★1,562 rev](https://www.amazon.com/dp/B0BDCMRXC7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses](https://m.media-amazon.com/images/I/3160EOh2cnL.jpg)**Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses**Meta**$400.93**2,558 rev3mo ago](https://www.amazon.com/dp/B0GQZVG4MD) [![Locs Mens Rectangular Sunglasses - Flat Top Metal Accents - 91257 - Includes Pouch & Iconoclast 1-Year Protection Plan (New Edition - Black Gold Accent)](https://m.media-amazon.com/images/I/31v2Id+ZOaL.jpg)**Locs Mens Rectangular Sunglasses - Flat Top Metal Accents - 91257 - Includes Pouch & Iconoclast 1-Year Protection Plan (New Edition - Black Gold Accent)**Locs**$21.67**5 rev4mo ago](https://www.amazon.com/dp/B0GPZ7VK5R) [![Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))](https://m.media-amazon.com/images/I/51iwH1Egz0L.jpg)**Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))**AMUMI**$30.09**196 rev10mo ago](https://www.amazon.com/dp/B0FNMYLMZ7) [![Vemet Soft Locs 30 Inch Synthetic 8 Packs Faux Locs Pre Looped Curly Wavy Crochet Hair For Hair Extensions 1B](https://m.media-amazon.com/images/I/51HL4eGUEdL.jpg)**Vemet Soft Locs 30 Inch Synthetic 8 Packs Faux Locs Pre Looped Curly Wavy Crochet Hair For Hair Extensions 1B**Vemet**$18.11**200 rev1y ago](https://www.amazon.com/dp/B0DZ2432VN) [![WISTON XL Z87 Sunglasses for Men Women UV400 Protection Lightweight TR90 Frame Square Dark Black Shades for Driving Fishing Z8246 Matte Black/Dark Black(Non-Polarized)](https://m.media-amazon.com/images/I/21yTFhBtxhL.jpg)**WISTON XL Z87 Sunglasses for Men Women UV400 Protection Lightweight TR90 Frame Square Dark Black Shades for Driving Fishing Z8246 Matte Black/Dark Black(Non-Polarized)**WISTON**$24.47**19 rev1y ago](https://www.amazon.com/dp/B0F8HZLZBW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses](https://m.media-amazon.com/images/I/3160EOh2cnL.jpg)**Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses**Meta**$400.93**4.1★**▲ 183%**](https://www.amazon.com/dp/B0GQZVG4MD) [![Locs Mens Rectangular Sunglasses - Flat Top Metal Accents - 91257 - Includes Pouch & Iconoclast 1-Year Protection Plan (New Edition - Black Gold Accent)](https://m.media-amazon.com/images/I/31v2Id+ZOaL.jpg)**Locs Mens Rectangular Sunglasses - Flat Top Metal Accents - 91257 - Includes Pouch & Iconoclast 1-Year Protection Plan (New Edition - Black Gold Accent)**Locs**$21.67**5.0★**▲ 182%**](https://www.amazon.com/dp/B0GPZ7VK5R) [![grinderPUNCH XL Sunglasses for Men Big Heads Wide & Extra Wide Polarized UV400 Driving Fishing Sunglasses Large Fit Mens Shades (2PK Gloss/Black X-Large)](https://m.media-amazon.com/images/I/416x+C6VFSL.jpg)**grinderPUNCH XL Sunglasses for Men Big Heads Wide & Extra Wide Polarized UV400 Driving Fishing Sunglasses Large Fit Mens Shades (2PK Gloss/Black X-Large)**grinderPUNCH**$25.53**4.2★**▲ 181%**](https://www.amazon.com/dp/B07GL8MTDY) [![Locs 2 pairs Super Dark Sunglasses Mens Black Wrap Around Lowrider Gangster Cholo Vintage Flat Top Hombre Glossy Black](https://m.media-amazon.com/images/I/31ZgXTotHBL.jpg)**Locs 2 pairs Super Dark Sunglasses Mens Black Wrap Around Lowrider Gangster Cholo Vintage Flat Top Hombre Glossy Black**proSPORT**$16.48**4.9★**▲ 178%**](https://www.amazon.com/dp/B0DLD192SM) [![Large Satin Bonnet for Men Sleeping: Loc Cap Dreadlocks for Curly Braids Wave Silky for Frizzy Hair Smooth Adjustable No Slip Black](https://m.media-amazon.com/images/I/310MacvksqL.jpg)**Large Satin Bonnet for Men Sleeping: Loc Cap Dreadlocks for Curly Braids Wave Silky for Frizzy Hair Smooth Adjustable No Slip Black**Fittia**$13.08**4.4★**▲ 173%**](https://www.amazon.com/dp/B0B11SYSGB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

60K40K seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Great quality glasses”*

**Value For Money**15%

*“Good for the price”*

**Size-Overall**11%

*“Fits great and smooth look”*

**Hair Styling**6%

*“I Like The Hair Its Nice”*

**Weight Light**6%

*“Best light weight loc cap I ever had”*

**Soft Feel**6%

*“The hair is soft”*

**Color**4%

*“Nice color”*

**Assembly/Installation**4%

*“Easy Install”*

**Advertised Vs Actual Product**4%

*“Exactly as pictured”*

**Suitability Straight Hair**3%

*“Hairstyle came out great”*

### **What buyers complain about **

**Size-Overall**14%

*“Too small”*

**Durability**12%

*“Broke within a week”*

**Quality-Overall**9%

*“Dont like the quality”*

**Allergies**5%

*“it kinda makes me itchy too”*

**Hair Related**4%

*“This hair is horrible”*

**Strength**4%

*“It's weak & broken easily”*

**Thickness**4%

*“The locs are thin”*

**Color**3%

*“Could be darker”*

**Value For Money**3%

*“cheaply priced”*

**Weight Heavy**2%

*“It's a little heavy”*

### **Top return reasons **

**Size-Overall**45%

**Advertised Vs Actual Product**10%

**Color**5%

**Shape/Style**4%

**Quality-Overall**3%

**Defective Material/Parts**3%

**Value For Money**3%

**Suitability Long Hair**2%

**Texture/Consistency-Overall**2%

**Suitability Straight Hair**2%