---
title: "farmer hat — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/farmer-hat"
last_updated: "2026-07-13T22:46:51.891Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — farmer hat doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — farmer hat doesn't clear our bar today."
  "og:title": "farmer hat — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **farmer hat**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 55Conversion 28Competition 84Returns 49Price range 69Avg price 87Brand share 10Review moat 43Quality gap 21

**Avg price**

**Great****$19.67**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****$7.96–$30.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+27.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$323K**

$323K/yr · 743K searches

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,187.09**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**13 **▼falling

**Sellers**

**59**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- John Deere92% - EINSKEY1% - U. S. Toy1% - JAN & JUL1% - Home Prefer1% - FURTALK1% - Open — no brand owns it (7 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$13K6%$19K8%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 67 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![John Deere Mens Adjustable Olive and Ivory Hat with Patch](https://m.media-amazon.com/images/I/410GwQYWX7L.jpg)**John Deere Mens Adjustable Olive and Ivory Hat with Patch**John Deere**$17.25**4.6★1,314 rev](https://www.amazon.com/dp/B0855BM2Y7) [2![John Deere Mens Denim Twill and Mesh Hat with Embroidered Logo Charcoal](https://m.media-amazon.com/images/I/416TY4uYLHL.jpg)**John Deere Mens Denim Twill and Mesh Hat with Embroidered Logo Charcoal**John Deere**$18.03**4.8★4,820 rev](https://www.amazon.com/dp/B01MY4EIPZ) [3![John Deere Mens Green Hat with Trademark Logo Baseball Cap](https://m.media-amazon.com/images/I/41l20x1J1rL.jpg)**John Deere Mens Green Hat with Trademark Logo Baseball Cap**John Deere**$17.23**4.8★387 rev](https://www.amazon.com/dp/B079MF8WL6) [4![John Deere Gray Moline 112 Fit Cap Black Mesh Side Logo Hat](https://m.media-amazon.com/images/I/51Q4W78YxhL.jpg)**John Deere Gray Moline 112 Fit Cap Black Mesh Side Logo Hat**John Deere**$16.79**4.8★70 rev](https://www.amazon.com/dp/B0BL5RHK3R) [5![John Deere Embroidered Logo Mesh Back Foam Trucker Hat One-Size](https://m.media-amazon.com/images/I/51W1TCTttZL.jpg)**John Deere Embroidered Logo Mesh Back Foam Trucker Hat One-Size**John Deere**$16.80**4.8★997 rev](https://www.amazon.com/dp/B01B0XBIL0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)](https://m.media-amazon.com/images/I/31at9v9St2L.jpg)**John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)**John Deere**$29.43**0 rev6mo ago](https://www.amazon.com/dp/B0GD91H722) [![John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Latte)](https://m.media-amazon.com/images/I/31hAhK-b5AL.jpg)**John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Latte)**John Deere**$22.58**0 rev6mo ago](https://www.amazon.com/dp/B0GD8ZK27X) [![John Deere Funny Slogan Graphic Tee Shirt (US Alpha Large Regular Regular Titanium)](https://m.media-amazon.com/images/I/31D6T2U1nVL.jpg)**John Deere Funny Slogan Graphic Tee Shirt (US Alpha Large Regular Regular Titanium)**John Deere**$21.97**4 rev6mo ago](https://www.amazon.com/dp/B0GD8LGXDP) [![John Deere Funny Slogan Graphic Tee Shirt (US Alpha X-Large Regular Regular Oxford Heather)](https://m.media-amazon.com/images/I/41x0FpT2KDL.jpg)**John Deere Funny Slogan Graphic Tee Shirt (US Alpha X-Large Regular Regular Oxford Heather)**John Deere**$22.54**4 rev6mo ago](https://www.amazon.com/dp/B0GD94958X) [![John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Titanium)](https://m.media-amazon.com/images/I/31gOLpIXpTL.jpg)**John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Titanium)**John Deere**$20.20**0 rev6mo ago](https://www.amazon.com/dp/B0GD8QP7FY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![John Deere Mens Camo Logo T-Shirt Short Sleeve (US Alpha Medium Regular Regular Charcoal Grey)](https://m.media-amazon.com/images/I/31ap+vbitAL.jpg)**John Deere Mens Camo Logo T-Shirt Short Sleeve (US Alpha Medium Regular Regular Charcoal Grey)**John Deere**$18.12**4.8★**▲ 88%**](https://www.amazon.com/dp/B0FJ7G85XT) [![John Deere Funny Slogan Graphic Tee Shirt (US Alpha X-Large Regular Regular Oxford Heather)](https://m.media-amazon.com/images/I/41x0FpT2KDL.jpg)**John Deere Funny Slogan Graphic Tee Shirt (US Alpha X-Large Regular Regular Oxford Heather)**John Deere**$22.54**5.0★**▲ 88%**](https://www.amazon.com/dp/B0GD94958X) [![John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)](https://m.media-amazon.com/images/I/31at9v9St2L.jpg)**John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)**John Deere**$29.43**0.0★**▲ 86%**](https://www.amazon.com/dp/B0GD91H722) [![John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Latte)](https://m.media-amazon.com/images/I/31hAhK-b5AL.jpg)**John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Latte)**John Deere**$22.58**0.0★**▲ 85%**](https://www.amazon.com/dp/B0GD8ZK27X) [![JAN & JUL Xplorer Large Brim Sun-Hat for Toddler Boy with UV Protection (L: 2-5 Years Little Diggers)](https://m.media-amazon.com/images/I/51280uvroBL.jpg)**JAN & JUL Xplorer Large Brim Sun-Hat for Toddler Boy with UV Protection (L: 2-5 Years Little Diggers)**JAN & JUL**$22.59**4.8★**▲ 84%**](https://www.amazon.com/dp/B0BKTQGS6K)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 39 weeks — +27.3% search growth over the last 90 days.

25K15KSpike '25Holiday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**29%

*“feels well made”*

**Size-Overall**19%

*“Fits true to size”*

**Comfort-Overall**7%

*“It is comfortable”*

**Value For Money**7%

*“worth it”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Color**4%

*“Great color”*

**Shape/Style**3%

*“Great styling and comfort”*

**Material Quality**2%

*“the material is also quite comfortable”*

**Durability**2%

*“Very durable”*

**Suitability Hot Weather**2%

*“It is great for the beach and fishing”*

### **What buyers complain about **

**Size-Overall**31%

*“too big”*

**Quality-Overall**10%

*“making it look like there wasnt any quality control of the product”*

**Material Quality**7%

*“Cheap Materials”*

**Durability**4%

*“Fell apart almost immediately”*

**Shape/Style**4%

*“Ill shaped”*

**Color**3%

*“Wish they had brighter colors in cotton for better visibility while on the beach”*

**Strap/String Quality**3%

*“had to request a replacement as the strap broke got the replacement and am happy”*

**Advertised Vs Actual Product**3%

*“does not match the product description”*

**Stitch/Finish/Polish**2%

*“the John Deere stitching is slightly off center”*

**Smell**2%

*“Hat smells bad”*

### **Top return reasons **

**Size-Overall**67%

**Shape/Style**5%

**Color**5%

**Advertised Vs Actual Product**4%

**Material Quality**3%

**Quality-Overall**2%

**Value For Money**1%

**Comfort-Overall**1%

**Strength**1%

**Length**1%