---
title: "farmer hat for kids — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/farmer-hat-for-kids"
last_updated: "2026-07-14T03:00:11.382Z"
locale: en
meta:
  description: "a small market ($65K/yr) — farmer hat for kids doesn't clear our bar today."
  "og:description": "a small market ($65K/yr) — farmer hat for kids doesn't clear our bar today."
  "og:title": "farmer hat for kids — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **farmer hat for kids**

**Skip it**

A small market ($65K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 30Conversion 61Competition 58Returns 30Price range 64Avg price 80Brand share 35Review moat 78Quality gap 20

**Avg price**

**Great****$17.16**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****430.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$9.24–$25.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+3.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****5.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$65K**

$65K/yr · 71K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **—flat

**Sellers**

**43**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- John Deere61% - U. S. Toy8% - ACTLATI6% - Carhartt5% - Hepandy4% - Shenbors4% - Open — no brand owns it (5 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![John Deere Toddler/Kids Mesh Back Cap (Charcoal/Grey)](https://m.media-amazon.com/images/I/41hI17LFaqL.jpg)**John Deere Toddler/Kids Mesh Back Cap (Charcoal/Grey)**John Deere**$19.21**4.8★807 rev](https://www.amazon.com/dp/B07NVRQZ2D) [2![Cowboy Barn Dance Hat Natural 21-22.5](https://m.media-amazon.com/images/I/512kDpfFdJL.jpg)**Cowboy Barn Dance Hat Natural 21-22.5**U. S. Toy**$12.41**4.1★1,277 rev](https://www.amazon.com/dp/B002YQU3AA) [3![John Deere Baseball Cap Trucker Hat Youth Current Baseball Cap Trucker Hat Trademark Embroidery](https://m.media-amazon.com/images/I/41O4CLDtwjL.jpg)**John Deere Baseball Cap Trucker Hat Youth Current Baseball Cap Trucker Hat Trademark Embroidery**John Deere**$14.53**4.8★2,481 rev](https://www.amazon.com/dp/B0CWKPKMQD) [4![Carhartt Little Kid Signature Canvas Baseball Cap Hat Carhartt Brown Child/Youth One Size](https://m.media-amazon.com/images/I/41to5w+bVuL.jpg)**Carhartt Little Kid Signature Canvas Baseball Cap Hat Carhartt Brown Child/Youth One Size**Carhartt**$12.26**4.6★1,496 rev](https://www.amazon.com/dp/B004IPQPWU) [5![John Deere Toddler Boys Embroidered Mesh Trucker Hat Forest Green Yellow OS Toddler](https://m.media-amazon.com/images/I/41eRYUEyXTL.jpg)**John Deere Toddler Boys Embroidered Mesh Trucker Hat Forest Green Yellow OS Toddler**John Deere**$19.71**4.8★36 rev](https://www.amazon.com/dp/B0DSCDM9KZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![John Deere Kids Classic TM Trucker Hat Green and Yellow](https://m.media-amazon.com/images/I/41fXGjrJhiL.jpg)**John Deere Kids Classic TM Trucker Hat Green and Yellow**John Deere**$19.80**1 rev8mo ago](https://www.amazon.com/dp/B0G15TDSMD) [![John Deere Toddler Boys Embroidered Mesh Trucker Hat Forest Green Yellow OS Toddler](https://m.media-amazon.com/images/I/41eRYUEyXTL.jpg)**John Deere Toddler Boys Embroidered Mesh Trucker Hat Forest Green Yellow OS Toddler**John Deere**$19.71**36 rev1y ago](https://www.amazon.com/dp/B0DSCDM9KZ) [![John Deere Toddler Girls Glitter Mesh Trucker Hat Glitter Pink OS Toddler](https://m.media-amazon.com/images/I/51SLmphmodL.jpg)**John Deere Toddler Girls Glitter Mesh Trucker Hat Glitter Pink OS Toddler**John Deere**$18.23**36 rev1y ago](https://www.amazon.com/dp/B0DSCGLS3T) [![John Deere Boys Baseball Farm State Pride Mesh Back Hat - Toddler Farmer Hat](https://m.media-amazon.com/images/I/41SGJtc+fsL.jpg)**John Deere Boys Baseball Farm State Pride Mesh Back Hat - Toddler Farmer Hat**John Deere**$16.36**79 rev1y ago](https://www.amazon.com/dp/B0DQLM7MTB) [![Outdoor Kids Sun Hat UPF 50+ Quick Dry Foldable Bucket Hat Lightweight Adjustable Fishing Safari Hat for Girls and Boys Khaki](https://m.media-amazon.com/images/I/31wn-nSBwsL.jpg)**Outdoor Kids Sun Hat UPF 50+ Quick Dry Foldable Bucket Hat Lightweight Adjustable Fishing Safari Hat for Girls and Boys Khaki**ZOORON**$9.69**648 rev1y ago](https://www.amazon.com/dp/B0DPFRDFCF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![John Deere Kids Classic TM Trucker Hat Green and Yellow](https://m.media-amazon.com/images/I/41fXGjrJhiL.jpg)**John Deere Kids Classic TM Trucker Hat Green and Yellow**John Deere**$19.80**5.0★**▲ 121%**](https://www.amazon.com/dp/B0G15TDSMD) [![JAN & JUL Xplorer Large Brim Sun-Hat for Toddler Boy with UV Protection (L: 2-5 Years Little Diggers)](https://m.media-amazon.com/images/I/51280uvroBL.jpg)**JAN & JUL Xplorer Large Brim Sun-Hat for Toddler Boy with UV Protection (L: 2-5 Years Little Diggers)**JAN & JUL**$22.59**4.8★**▲ 118%**](https://www.amazon.com/dp/B0BKTQGS6K) [![John Deere Boys Baseball Farm State Pride Mesh Back Hat - Toddler Farmer Hat](https://m.media-amazon.com/images/I/51KAFKdWW8L.jpg)**John Deere Boys Baseball Farm State Pride Mesh Back Hat - Toddler Farmer Hat**John Deere**$22.73**4.7★**▲ 109%**](https://www.amazon.com/dp/B08XWMXXP2) [![Knuckleheads Little Threads - Toddler Boy Baseball Cap - Snap Back Trucker Cap - Newborn Flat Brim Sun Hat (M 2-5 Years Bubba Brown)](https://m.media-amazon.com/images/I/51l5S0drPVL.jpg)**Knuckleheads Little Threads - Toddler Boy Baseball Cap - Snap Back Trucker Cap - Newborn Flat Brim Sun Hat (M 2-5 Years Bubba Brown)**Knuckleheads Little Threads**$25.19**4.8★**▲ 96%**](https://www.amazon.com/dp/B08Q4KV8CR) [![John Deere Boys Baseball Farm State Pride Mesh Back Hat - Toddler Farmer Hat](https://m.media-amazon.com/images/I/51TnVqgzVqL.jpg)**John Deere Boys Baseball Farm State Pride Mesh Back Hat - Toddler Farmer Hat**John Deere**$24.98**4.7★**▲ 96%**](https://www.amazon.com/dp/B08XWMJGB2)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — +3.8% search growth over the last 90 days.

2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**30%

*“Perfect and adorable fit”*

**Quality-Overall**24%

*“It was well made”*

**Adjustability/Rotatability/Reclining**6%

*“Adjustable and well made”*

**Durability**5%

*“All the quality, durability, and value you expect from a brand like Carhartt”*

**Value For Money**5%

*“Perfectly priced hat my son loves John Deere anything”*

**Advertised Vs Actual Product**3%

*“as described”*

**Strength**3%

*“sturdy”*

**Color**3%

*“Fun color”*

**Material Quality**2%

*“So cute and nice material”*

**Embellishment/Embroidery Quality**2%

*“Well Made and Embroidery is Great”*

### **What buyers complain about **

**Size-Overall**47%

*“Not child size”*

**Quality-Overall**9%

*“Poor quality”*

**Color**8%

*“Wish they had brighter colors in cotton for better visibility while on the beach”*

**Durability**6%

*“Only issue is that the hat was already breaking when I took it out of the box”*

**Advertised Vs Actual Product**4%

*“description is inaccurate”*

**Value For Money**2%

*“Though a bit expensive for a toddler”*

### **Top return reasons **

**Size-Overall**85%

**Color**5%

**Advertised Vs Actual Product**3%

**Value For Money**2%

**Material Quality**1%

**Quality-Overall**1%

**Shape/Style**1%

**Length**1%

**Durability**1%

**Width**0%