---
title: "fall tops for women 2023 trendy — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/fall-tops-for-women-2023-trendy"
last_updated: "2026-07-14T05:41:13.746Z"
locale: en
meta:
  description: "high returns (12.9%) — fall tops for women 2023 trendy doesn't clear our bar today."
  "og:description": "high returns (12.9%) — fall tops for women 2023 trendy doesn't clear our bar today."
  "og:title": "fall tops for women 2023 trendy — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fall tops for women 2023 trendy**

**Skip it**

High returns (12.9%) — this niche doesn't clear our bar today.

Market size 6Growth 16Conversion 4Competition 96Returns 0Price range 81Avg price 95Brand share 87Review moat 37Quality gap 62

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$24.76**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$8.75–$45.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,840.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$24K**

$24K/yr · 325K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****12.9%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**39 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**48%**

**Open market**

**47%**

- WIHOLL12% - PRETTYGARDEN12% - Trendy Queen11% - AUTOMET7% - KIRUNDO5% - RUMIA5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4834%$9676%$1K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 88 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KIRUNDO 3 Piece Lounge Sets for Women Airport Travel Vacation Outfits 2026 Fall Cardigan Matching Sleeveless Top Jogger Pants(Khaki Large)](https://m.media-amazon.com/images/I/31zTPTecF4L.jpg)**KIRUNDO 3 Piece Lounge Sets for Women Airport Travel Vacation Outfits 2026 Fall Cardigan Matching Sleeveless Top Jogger Pants(Khaki Large)**KIRUNDO**$41.11**4.3★1,280 rev](https://www.amazon.com/dp/B0D7S74FT5) [2![Sampeel Vacation Outfits for Women 2026 Date Beach Fall Fashion Must Haves Summer Clothes Two Piece Sets Travel Matching Sets Womens Clothing Work Business Casual Black L](https://m.media-amazon.com/images/I/31Q7S5moQVL.jpg)**Sampeel Vacation Outfits for Women 2026 Date Beach Fall Fashion Must Haves Summer Clothes Two Piece Sets Travel Matching Sets Womens Clothing Work Business Casual Black L**Sampeel**$27.94**4.4★1,743 rev](https://www.amazon.com/dp/B0F1G42DXM) [3![PRETTYGARDEN Womens Long Sleeve Shirts 2026 Spring Crop Going Out Tops Casual Boat Neck Bell Sleeve Ribbed Ruched Y2K Clothes (Beige Small)](https://m.media-amazon.com/images/I/31hUYPuS3BL.jpg)**PRETTYGARDEN Womens Long Sleeve Shirts 2026 Spring Crop Going Out Tops Casual Boat Neck Bell Sleeve Ribbed Ruched Y2K Clothes (Beige Small)**PRETTYGARDEN**$9.98**4.3★4,380 rev](https://www.amazon.com/dp/B0F59BY1RP) [4![Ekouaer Lounge Sets for Women Two Piece Outfits Knit Cap Sleeve Tops Wide Leg Pleated Pants Casual Dressy Sweater Sets Beige](https://m.media-amazon.com/images/I/31pej38vYtL.jpg)**Ekouaer Lounge Sets for Women Two Piece Outfits Knit Cap Sleeve Tops Wide Leg Pleated Pants Casual Dressy Sweater Sets Beige**Ekouaer**$31.74**4.5★2,069 rev](https://www.amazon.com/dp/B0D7ZL881N) [5![PRETTYGARDEN Womens 2025 Fall Lounge Sets Casual Half Zip Sweatshirt and Wide Leg Pants 2 Piece Outfits Sweatsuit (Black Medium)](https://m.media-amazon.com/images/I/31aMo1LjoEL.jpg)**PRETTYGARDEN Womens 2025 Fall Lounge Sets Casual Half Zip Sweatshirt and Wide Leg Pants 2 Piece Outfits Sweatsuit (Black Medium)**PRETTYGARDEN**$40.89**4.4★5,136 rev](https://www.amazon.com/dp/B0CHRF49DJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Trendy Queen Womens 2 Piece Lounge Sets Airport Travel Fashion Loungewear Fall Outfits Matching Sweatsuits](https://m.media-amazon.com/images/I/31TZ0YztTdL.jpg)**Trendy Queen Womens 2 Piece Lounge Sets Airport Travel Fashion Loungewear Fall Outfits Matching Sweatsuits**Trendy Queen**$29.81**22 rev1mo ago](https://www.amazon.com/dp/B0GYF6C48F) [![EVALESS Womens Cardigan Sweaters Trendy 2026 Fall Long Sleeve V Neck Lightweight Cardigans Chunky Winter Open Front Bow Tie Knit Sweater Outfits Apricot X-Large](https://m.media-amazon.com/images/I/41Wq8cf0X5L.jpg)**EVALESS Womens Cardigan Sweaters Trendy 2026 Fall Long Sleeve V Neck Lightweight Cardigans Chunky Winter Open Front Bow Tie Knit Sweater Outfits Apricot X-Large**EVALESS**$27.89**266 rev1mo ago](https://www.amazon.com/dp/B0FGDBVSDP) [![RUMIA Womens Tops Dressy Casual Short Sleeve Classic Work Tops Trendy Sweaters Coffee XL](https://m.media-amazon.com/images/I/41CLaF9ErNL.jpg)**RUMIA Womens Tops Dressy Casual Short Sleeve Classic Work Tops Trendy Sweaters Coffee XL**RUMIA**$10.71**602 rev4mo ago](https://www.amazon.com/dp/B0FK9JND93) [![MakeMeChic Womens Plus Size Crochet Boho Tops Summer Vacation Beach Cover Ups Sweater Brown XX-Large Plus](https://m.media-amazon.com/images/I/41HUPbfJ8BL.jpg)**MakeMeChic Womens Plus Size Crochet Boho Tops Summer Vacation Beach Cover Ups Sweater Brown XX-Large Plus**MakeMeChic**$31.71**720 rev6mo ago](https://www.amazon.com/dp/B0GCC8YR99) [![MEROKEETY Womens Summer Short Sleeve Sweater Vest Floral Knit Cute Pullover 2026 Trendy Fashion Fall Outfit Church Work Tops Oatmeal Medium](https://m.media-amazon.com/images/I/41hik9synHL.jpg)**MEROKEETY Womens Summer Short Sleeve Sweater Vest Floral Knit Cute Pullover 2026 Trendy Fashion Fall Outfit Church Work Tops Oatmeal Medium**MEROKEETY**$25.17**196 rev6mo ago](https://www.amazon.com/dp/B0G5Q4TNHT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WIHOLL Lounge Sets for Women Short Sleeve Trendy Summer Outfits Beach Vacation Plus Size Clothes Fashion Matching Set Clothing Airport Travel Spring Outfits Cruise 2026 Pajamas Hawaiian XL](https://m.media-amazon.com/images/I/41mWNtTtFsL.jpg)**WIHOLL Lounge Sets for Women Short Sleeve Trendy Summer Outfits Beach Vacation Plus Size Clothes Fashion Matching Set Clothing Airport Travel Spring Outfits Cruise 2026 Pajamas Hawaiian XL**WIHOLL**$27.76**4.3★**▲ 432%**](https://www.amazon.com/dp/B0G14GGWD3) [![MEROKEETY Womens Summer Short Sleeve Sweater Vest Floral Knit Cute Pullover 2026 Trendy Fashion Fall Outfit Church Work Tops Oatmeal Medium](https://m.media-amazon.com/images/I/41hik9synHL.jpg)**MEROKEETY Womens Summer Short Sleeve Sweater Vest Floral Knit Cute Pullover 2026 Trendy Fashion Fall Outfit Church Work Tops Oatmeal Medium**MEROKEETY**$25.17**4.5★**▲ 425%**](https://www.amazon.com/dp/B0G5Q4TNHT) [![WIHOLL Plus Size Blouses for Women Dressy Casual Summer Tops V Neck Shirts Fashion Clothing Vacation Outfits Spring Break Essentials White 3XL](https://m.media-amazon.com/images/I/41ZirOCAraL.jpg)**WIHOLL Plus Size Blouses for Women Dressy Casual Summer Tops V Neck Shirts Fashion Clothing Vacation Outfits Spring Break Essentials White 3XL**WIHOLL**$9.46**4.4★**▲ 425%**](https://www.amazon.com/dp/B0FR8J12BF) [![WIHOLL Lounge Sets for Women 2 Piece Outfits Button Down Shirts Khaki M](https://m.media-amazon.com/images/I/41v34-wKuxL.jpg)**WIHOLL Lounge Sets for Women 2 Piece Outfits Button Down Shirts Khaki M**WIHOLL**$18.92**4.3★**▲ 425%**](https://www.amazon.com/dp/B09MYFG59Y) [![Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing](https://m.media-amazon.com/images/I/31faYYPSjGL.jpg)**Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing**Trendy Queen**$33.18**4.4★**▲ 425%**](https://www.amazon.com/dp/B0FQ4V1YM7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -18.4% search growth over the last 90 days.

23K18KSpike '24Black Friday '24Spike '25 seasonAugSepOctNovDecJanFebJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“Fit as expected”*

**Comfort-Overall**17%

*“comfortable to wear”*

**Soft Feel**10%

*“Comfortable and soft”*

**Quality-Overall**7%

*“Good quality set”*

**Color**6%

*“Colors are accurate”*

**Material Quality**5%

*“.great material”*

**Shape/Style**3%

*“Very flattering”*

**Value For Money**3%

*“Great deal”*

**Weight Light**3%

*“Its lightweight and breathable”*

**Warmth**2%

*“very suitable for summertime”*

### **What buyers complain about **

**Size-Overall**28%

*“Too long”*

**Quality-Overall**6%

*“Poor Quality”*

**Material Quality**6%

*“Super weird material”*

**Color**3%

*“Color is misleading”*

**Length**3%

*“Size is too small yet the length is way too long”*

**Thickness**3%

*“Not thick material”*

**Advertised Vs Actual Product**2%

*“Not as shown”*

**Shape/Style**2%

*“Not a great cut”*

**Thin**2%

*“Thin material”*

**Transparency**1%

*“its see-through not too much”*

### **Top return reasons **

**Size-Overall**46%

**Length**12%

**Material Quality**7%

**Color**5%

**Waist Fit**5%

**Sleeve Fit**3%

**Chest Fit**3%

**Thin**3%

**Advertised Vs Actual Product**2%

**Shape/Style**2%