---
title: "eye of horus — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/eye-of-horus"
last_updated: "2026-07-13T23:25:09.428Z"
locale: en
meta:
  description: "a small market ($36K/yr) — eye of horus doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — eye of horus doesn't clear our bar today."
  "og:title": "eye of horus — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **eye of horus**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 22Conversion 18Competition 61Returns 41Price range 81Avg price 89Brand share 63Review moat 48Quality gap 47

**Avg price**

**Great****$20.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.70–$55.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,684.61**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$36K**

$36K/yr · 123K searches

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**67%**

**Open market**

**27%**

- Horus X29% - GoldChic14% - YILUOCD9% - EUEAVAN9% - PROSTEEL7% - Pencros6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Amber V3](https://m.media-amazon.com/images/I/31a3TTmzY6L.jpg)**Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Amber V3**Horus X**$35.47**4.4★17,313 rev](https://www.amazon.com/dp/B077QDGWX8) [2![Eye Of Horus Pendants Gold Africa Map Necklaces Protection Jewelry Stainless Steel Egyptian Religion Necklace For Men Women Jewelry Gift](https://m.media-amazon.com/images/I/41ULSXm+wrL.jpg)**Eye Of Horus Pendants Gold Africa Map Necklaces Protection Jewelry Stainless Steel Egyptian Religion Necklace For Men Women Jewelry Gift**GoldChic**$15.64**4.6★880 rev](https://www.amazon.com/dp/B07ZGGK8W2) [3![EUEAVAN Ankh Cross Eye of Horus Gemstone Necklace Key of Life Scarab Pendant Egyptian Goddess Isis Necklace Ancient Egyptian Protection Amulet Religious Jewelry for Women Men (gold)](https://m.media-amazon.com/images/I/31ctC37s0JL.jpg)**EUEAVAN Ankh Cross Eye of Horus Gemstone Necklace Key of Life Scarab Pendant Egyptian Goddess Isis Necklace Ancient Egyptian Protection Amulet Religious Jewelry for Women Men (gold)**EUEAVAN**$9.77**4.4★68 rev](https://www.amazon.com/dp/B0DFPHTTLH) [4![YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)](https://m.media-amazon.com/images/I/41OtYKb8edL.jpg)**YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)**YILUOCD**$6.79**4.3★121 rev](https://www.amazon.com/dp/B0CFHH16BH) [5![Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Clear](https://m.media-amazon.com/images/I/31DUb6M72ML.jpg)**Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Clear**Horus X**$34.68**4.4★17,313 rev](https://www.amazon.com/dp/B09F9BYG34)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Horus X Blue Light Glasses for Woman | Stylish 100% Blue Light Blocking Glasses Women | Bluelight Glasses Womens Anti-Fatigue & Eye Strain from Screens](https://m.media-amazon.com/images/I/31-4taqX3fL.jpg)**Horus X Blue Light Glasses for Woman | Stylish 100% Blue Light Blocking Glasses Women | Bluelight Glasses Womens Anti-Fatigue & Eye Strain from Screens**Horus X**$36.29**4,805 rev8mo ago](https://www.amazon.com/dp/B0G2BLFRLN) [![Baydurcan Eye of Horus Necklace Ankh Necklace Egyptian Jewelry for Women](https://m.media-amazon.com/images/I/51YtElkpH-L.jpg)**Baydurcan Eye of Horus Necklace Ankh Necklace Egyptian Jewelry for Women**Baydurcan**$10.20**86 rev8mo ago](https://www.amazon.com/dp/B0FX1WHB3Q) [![MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry](https://m.media-amazon.com/images/I/31W92VyfNuL.jpg)**MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry**MUNORIAY**$11.82**2 rev9mo ago](https://www.amazon.com/dp/B0FVFR2YM7) [![HXFIZQQ Eye of Horus Necklace for Men Women 18K Gold Plated Stainless Steel Eye of Ra Pendant Ancient Egyptian Protection Amulet Jewelry Vintage Talisman Gift](https://m.media-amazon.com/images/I/31UptNBpzcL.jpg)**HXFIZQQ Eye of Horus Necklace for Men Women 18K Gold Plated Stainless Steel Eye of Ra Pendant Ancient Egyptian Protection Amulet Jewelry Vintage Talisman Gift**HXFIZQQ**$15.94**4 rev1y ago](https://www.amazon.com/dp/B0FGW36M4B) [![Cysnuc Eye of Horus Ankh Cross Pendant Necklace 18K White Gold Plated Iced Out CZ Bling Ancient Egyptian Religious Symbol Protection Chain Jewelry for Men Women Christmas Birthday Gift (18K)](https://m.media-amazon.com/images/I/31jdA8xAh7L.jpg)**Cysnuc Eye of Horus Ankh Cross Pendant Necklace 18K White Gold Plated Iced Out CZ Bling Ancient Egyptian Religious Symbol Protection Chain Jewelry for Men Women Christmas Birthday Gift (18K)**Cysnuc**$42.50**38 rev1y ago](https://www.amazon.com/dp/B0FCCZQHHN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![New York Fashion Police Eye of Ra Horus Ancient Egyptian Gods Hieroglyphs Hoodie M Black/Gold](https://m.media-amazon.com/images/I/413gDrrWeZL.jpg)**New York Fashion Police Eye of Ra Horus Ancient Egyptian Gods Hieroglyphs Hoodie M Black/Gold**New York Fashion Police**$32.13**0.0★**▲ 197%**](https://www.amazon.com/dp/B0CH1RSTDP) [![Horus X Blue Light Glasses for Woman | Stylish 100% Blue Light Blocking Glasses Women | Bluelight Glasses Womens Anti-Fatigue & Eye Strain from Screens](https://m.media-amazon.com/images/I/31-4taqX3fL.jpg)**Horus X Blue Light Glasses for Woman | Stylish 100% Blue Light Blocking Glasses Women | Bluelight Glasses Womens Anti-Fatigue & Eye Strain from Screens**Horus X**$36.29**4.4★**▲ 193%**](https://www.amazon.com/dp/B0G2BLFRLN) [![Mens Black Eye of Horus Rings Egyptian Spiritual Jewelry Protection Ankh Cross Ring Size 9](https://m.media-amazon.com/images/I/51dHFxA3MxL.jpg)**Mens Black Eye of Horus Rings Egyptian Spiritual Jewelry Protection Ankh Cross Ring Size 9**PROSTEEL**$20.90**4.5★**▲ 190%**](https://www.amazon.com/dp/B0C4FF1FBS) [![Black Ancient Egypt Pharaoh Eyes of Horus Rings For Men Size 13 Stainless Steel Eye of Ra Ring Protection Jewelry](https://m.media-amazon.com/images/I/41Qj63Kf1ZL.jpg)**Black Ancient Egypt Pharaoh Eyes of Horus Rings For Men Size 13 Stainless Steel Eye of Ra Ring Protection Jewelry**GoldChic**$14.48**4.5★**▲ 184%**](https://www.amazon.com/dp/B0B2RMM5F3) [![YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Silver 8)](https://m.media-amazon.com/images/I/317fPRFRiNL.jpg)**YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Silver 8)**YILUOCD**$6.70**4.3★**▲ 178%**](https://www.amazon.com/dp/B0CFHFT21H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -5.0% search growth over the last 90 days.

3K2K seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“It's well-made”*

**Comfort-Overall**14%

*“Theyre very comfortable”*

**Size-Overall**9%

*“They fit my face well. larger, rounder face”*

**Value For Money**6%

*“money well spent”*

**Color**5%

*“Also the color is just right”*

**Design-Overall**5%

*“Beautifully designed With Beautiful detail”*

**Shape/Style**4%

*“it doesnt lose shape either”*

**Chain/Key Quality**3%

*“Looks great and the loop on the pendant is big enough for me to put it on my Cuban link chain which looks much better”*

**Ease Of Use**3%

*“Easy on the eyes”*

**Weight Light**2%

*“Good quality and lightweight”*

### **What buyers complain about **

**Size-Overall**17%

*“Never wore it cause i didnt realize how big it was especially the chain”*

**Durability**17%

*“Broke”*

**Quality-Overall**12%

*“the quality of construction is terrible”*

**Value For Money**10%

*“Waste of money”*

**Color**7%

*“Blocks all the blue”*

**Material Quality**5%

*“Cheap plastic around glass”*

**Ease Of Cleaning**4%

*“Hard to clean”*

**Strength**4%

*“very fragile”*

**Chain/Key Quality**4%

*“Cheap chain”*

**Comfort-Overall**3%

*“make them uncomfortable after a while”*

### **Top return reasons **

**Size-Overall**46%

**Color**9%

**Functionality-Overall**9%

**Advertised Vs Actual Product**7%

**Comfort-Overall**5%

**Lenses**5%

**Value For Money**2%

**Quality-Overall**2%

**Blue Light Filter**1%

**Defective Material/Parts**1%