---
title: "evil eye keychain — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/evil-eye-keychain"
last_updated: "2026-07-14T02:14:47.264Z"
locale: en
meta:
  description: "a small market ($51K/yr) — evil eye keychain doesn't clear our bar today."
  "og:description": "a small market ($51K/yr) — evil eye keychain doesn't clear our bar today."
  "og:title": "evil eye keychain — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **evil eye keychain**

**Skip it**

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 33Competition 60Returns 79Price range 67Avg price 23Brand share 61Review moat 93Quality gap 53

**Review moat**

**Great****140.36**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$4.91–$35.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$8.39**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$51K**

$51K/yr · 230K searches

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**69%**

**Open market**

**27%**

- Chuangdi29% - Jasimkiss24% - BCS6% - Pithayla5% - Fukaisu5% - Dinaauto4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)](https://m.media-amazon.com/images/I/51AUV9wscJL.jpg)**Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)**Chuangdi**$12.21**4.7★906 rev](https://www.amazon.com/dp/B08L9B3416) [2![Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories](https://m.media-amazon.com/images/I/41TIyEZ3SlL.jpg)**Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories**Pithayla**$7.88**4.5★20 rev](https://www.amazon.com/dp/B0FR93T5CZ) [3![Jasimkiss Colourful Evil Eye Keychains Bag Purse Key Rings Good Luck Amulet protection Charms for Women Men (Black+Blue)](https://m.media-amazon.com/images/I/413dZ3qk5kL.jpg)**Jasimkiss Colourful Evil Eye Keychains Bag Purse Key Rings Good Luck Amulet protection Charms for Women Men (Black+Blue)**Jasimkiss**$4.97**4.1★131 rev](https://www.amazon.com/dp/B0CR7RXHP2) [4![Jasimkiss Evil Eye Keychains Sweat-heart Keychains Protection Charm for Women Men Car Key Ring Bag Purse Accessories (Deep-Blue)](https://m.media-amazon.com/images/I/31FiYFLwQeL.jpg)**Jasimkiss Evil Eye Keychains Sweat-heart Keychains Protection Charm for Women Men Car Key Ring Bag Purse Accessories (Deep-Blue)**Jasimkiss**$4.96**4.3★539 rev](https://www.amazon.com/dp/B0CJQ5NLVN) [5![Fukaisu Evil Eye Keychain Crystal Keychain Good Luck Keychains Evil Eye Key Chain with Card Relaxation Gift Fit Women Inspirational Keychains for Friend Family Member Coworkers](https://m.media-amazon.com/images/I/41q4mgUVvWL.jpg)**Fukaisu Evil Eye Keychain Crystal Keychain Good Luck Keychains Evil Eye Key Chain with Card Relaxation Gift Fit Women Inspirational Keychains for Friend Family Member Coworkers**Fukaisu**$5.61**4.5★60 rev](https://www.amazon.com/dp/B0FKTBTGGP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)](https://m.media-amazon.com/images/I/51iOzNV81sL.jpg)**MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)**MAZVYLF**$8.80**26 rev3mo ago](https://www.amazon.com/dp/B0GSRXG8YT) [![DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)](https://m.media-amazon.com/images/I/41hoprDnkJL.jpg)**DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)**DRESSOLE**$8.35**2 rev8mo ago](https://www.amazon.com/dp/B0FZJVZDH7) [![SORGERLY Evil Eye Bag Charm Keychains - Cute Purse Handbag Backpack Accessories - Protection Luck Gifts for Women Men](https://m.media-amazon.com/images/I/3115rMItzPL.jpg)**SORGERLY Evil Eye Bag Charm Keychains - Cute Purse Handbag Backpack Accessories - Protection Luck Gifts for Women Men**SORGERLY**$9.74**5 rev8mo ago](https://www.amazon.com/dp/B0FY68VDPG) [![SKIRIFLA Evil Eye Hanging Keychain Phone Charms Strap Evil Eye Jewelry Decor for Bag Phone Lanyard Healing Crystals Triple Threat Protection Tiger Eyes Keychain for Women (Black)](https://m.media-amazon.com/images/I/4187QSG3H1L.jpg)**SKIRIFLA Evil Eye Hanging Keychain Phone Charms Strap Evil Eye Jewelry Decor for Bag Phone Lanyard Healing Crystals Triple Threat Protection Tiger Eyes Keychain for Women (Black)**SKIRIFLA**$9.33**33 rev9mo ago](https://www.amazon.com/dp/B0FRT1DNZQ) [![Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories](https://m.media-amazon.com/images/I/41TIyEZ3SlL.jpg)**Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories**Pithayla**$7.88**20 rev9mo ago](https://www.amazon.com/dp/B0FR93T5CZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)](https://m.media-amazon.com/images/I/51iOzNV81sL.jpg)**MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)**MAZVYLF**$8.80**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GSRXG8YT) [![DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)](https://m.media-amazon.com/images/I/41hoprDnkJL.jpg)**DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)**DRESSOLE**$8.35**5.0★**▲ 175%**](https://www.amazon.com/dp/B0FZJVZDH7) [![Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)](https://m.media-amazon.com/images/I/51AUV9wscJL.jpg)**Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)**Chuangdi**$12.21**4.7★**▲ 159%**](https://www.amazon.com/dp/B08L9B3416) [![BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Light Blue)](https://m.media-amazon.com/images/I/3125UJbN6nL.jpg)**BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Light Blue)**BCS**$9.75**4.8★**▲ 121%**](https://www.amazon.com/dp/B0FKB5NX3R) [![BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Navy Blue)](https://m.media-amazon.com/images/I/311TxATvASL.jpg)**BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Navy Blue)**BCS**$9.60**3.5★**▲ 98%**](https://www.amazon.com/dp/B0FK651CYL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 56 weeks — -7.8% search growth over the last 90 days.

5K3KPrime Day '25Spike '25Holiday '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Chain/Key Quality**25%

*“I loved this key chain”*

**Quality-Overall**14%

*“Feels well made”*

**Size-Overall**11%

*“Fit perfect”*

**Gifting Purpose**8%

*“Cute gift”*

**Color**6%

*“Bright colors”*

**Advertised Vs Actual Product**6%

*“This is great comes just as advertised”*

**Value For Money**4%

*“Good price point”*

**Design-Overall**4%

*“The design itself is nice”*

**Ease Of Use**3%

*“Perfect size and easy to use”*

**Weight Light**2%

*“Lightweight”*

### **What buyers complain about **

**Size-Overall**31%

*“Waited a week for this tiny thing”*

**Durability**25%

*“Broken”*

**Quality-Overall**13%

*“Not well made”*

**Value For Money**5%

*“Not worth it”*

**Material Quality**3%

*“Very cheap material”*

**Chain/Key Quality**3%

*“It broke as soon as I put it on the keychain”*

**Strength**3%

*“clasp weak”*

**Color**3%

*“Not worth it, so small and the blue tone is lighter”*

**Advertised Vs Actual Product**2%

*“looked a bit different from the picture”*

**Precious Gemstone**1%

*“The diamonds came off within a week”*

### **Top return reasons **

**Size-Overall**52%

**Chain/Key Quality**12%

**Color**9%

**Durability**5%

**Advertised Vs Actual Product**4%

**Quality-Overall**4%

**Defective Material/Parts**3%

**Material Quality**2%

**Fastener Quality**2%

**Value For Money**1%