---
title: "epaulettes — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/epaulettes"
last_updated: "2026-07-14T02:23:02.086Z"
locale: en
meta:
  description: "high returns (11.7%) — epaulettes doesn't clear our bar today."
  "og:description": "high returns (11.7%) — epaulettes doesn't clear our bar today."
  "og:title": "epaulettes — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **epaulettes**

**Skip it**

High returns (11.7%) — this niche doesn't clear our bar today.

Market size 15Growth 20Conversion 27Competition 86Returns 1Price range 69Avg price 76Brand share 92Review moat 95Quality gap 57

**Review moat**

**Incredible****98.12**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.60–$34.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-10.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$59K**

$59K/yr · 179K searches

**Returns**

**Bad****11.7%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**43 **▼falling

**Sellers**

**46**

**Top-5 brand share**

**43%**

**Open market**

**50%**

- L'VOW11% - Daieeparty10% - Zthread9% - Larcele7% - EverJoy Party6% - SUPERFINDINGS6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 68 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Daieeparty 2 Pcs Gold Epaulets Sequined Tassel Epaulets Punk Epaulettes Shoulder Pads for Women Men Jackets Suit Uniforms Cosplay](https://m.media-amazon.com/images/I/616PVEi0HPL.jpg)**Daieeparty 2 Pcs Gold Epaulets Sequined Tassel Epaulets Punk Epaulettes Shoulder Pads for Women Men Jackets Suit Uniforms Cosplay**Daieeparty**$9.61**4.3★9 rev](https://www.amazon.com/dp/B0G64K988W) [2![EverJoy Party Ringmaster Shoulder Epaulettes Gold Fringe Costume Accessory for Halloween Cosplay & Dress-Up Events](https://m.media-amazon.com/images/I/31Hj3HR+ufL.jpg)**EverJoy Party Ringmaster Shoulder Epaulettes Gold Fringe Costume Accessory for Halloween Cosplay & Dress-Up Events**EverJoy Party**$13.57**4.3★14 rev](https://www.amazon.com/dp/B0FJB6NSFG) [3![LVOW Natural Real Feather Epaulet Shrug Shoulder Strap Halloween Costumes Pack of 2 (Black)](https://m.media-amazon.com/images/I/41HvdlVZVQL.jpg)**LVOW Natural Real Feather Epaulet Shrug Shoulder Strap Halloween Costumes Pack of 2 (Black)**L'VOW**$16.28**4.4★898 rev](https://www.amazon.com/dp/B07CCNC9P6) [4![LXUEJIE 2 Pcs Shoulder Epaulets Gold Tassel Shoulder Epaulette Tassel Link Chain Boards Badge Beads Pads Punk Fringe Jewelry Pins Tassels Chain Shoulders Badge for Men Women Jacket Suit Cosplay](https://m.media-amazon.com/images/I/51MINr6YuSL.jpg)**LXUEJIE 2 Pcs Shoulder Epaulets Gold Tassel Shoulder Epaulette Tassel Link Chain Boards Badge Beads Pads Punk Fringe Jewelry Pins Tassels Chain Shoulders Badge for Men Women Jacket Suit Cosplay**LXUEJIE**$8.95**3.7★13 rev](https://www.amazon.com/dp/B0FVKMB4LF) [5![Blazer Shoulder Epaulets Tassel Chain Metal Epaulettes Beads Punk Fringe Epault by The Pair (Gold)](https://m.media-amazon.com/images/I/51GYYHcllnL.jpg)**Blazer Shoulder Epaulets Tassel Chain Metal Epaulettes Beads Punk Fringe Epault by The Pair (Gold)**Zthread**$11.11**4.6★1,459 rev](https://www.amazon.com/dp/B01M0P95PH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Susade 2Pcs Gold Epaulets Tassel Shoulder Epaulette Pads Epaulets Chain Metal Punk Badge Brooch Gold Fringe Costume Accessory Tassel Chain for Women Men Jackets Suit Uniforms Cosplay](https://m.media-amazon.com/images/I/61G1t67neuL.jpg)**Susade 2Pcs Gold Epaulets Tassel Shoulder Epaulette Pads Epaulets Chain Metal Punk Badge Brooch Gold Fringe Costume Accessory Tassel Chain for Women Men Jackets Suit Uniforms Cosplay**Susade**$6.85**0 rev2mo ago](https://www.amazon.com/dp/B0GZW3NN12) [![CREATCABIN 2Pcs Tassel Epaulettes Badge Gold Fringe Shoulder Epaulettes Tassel Punk Boards Shoulder Pads Detachable with Pins for Blazer Cosplay Jacket Suit Costume Accessories 20x8cm](https://m.media-amazon.com/images/I/41PUipjGBXL.jpg)**CREATCABIN 2Pcs Tassel Epaulettes Badge Gold Fringe Shoulder Epaulettes Tassel Punk Boards Shoulder Pads Detachable with Pins for Blazer Cosplay Jacket Suit Costume Accessories 20x8cm**CREATCABIN**$6.60**2 rev3mo ago](https://www.amazon.com/dp/B0GRV7D8M7) [![Gold Shoulder Epaulets & Aiguillette Cord Braided Military-Style Shoulder Badge for Uniforms Cosplay DIY Costume Holiday & Party Accessories](https://m.media-amazon.com/images/I/51GjEM3jt+L.jpg)**Gold Shoulder Epaulets & Aiguillette Cord Braided Military-Style Shoulder Badge for Uniforms Cosplay DIY Costume Holiday & Party Accessories**Generic**$15.86**0 rev3mo ago](https://www.amazon.com/dp/B0GTLWXY5R) [![Pair Epaulettes Shoulder Patches for Dress Beaded Rhinestones Appliques Embellishments Sew-on Diamond Sequin AppliqueGold](https://m.media-amazon.com/images/I/41OJCdP8SML.jpg)**Pair Epaulettes Shoulder Patches for Dress Beaded Rhinestones Appliques Embellishments Sew-on Diamond Sequin AppliqueGold**Silvora**$28.68**8 rev4mo ago](https://www.amazon.com/dp/B0GSJS3GQ1) [![Jeffdad 2 Pcs Shoulder Epaulets Gold Tassel Shoulder Epaulette Punk Tassel Link Chain Boards Badge Fringe Chain Shoulders Badge for Men Women Jacket Suit Cosplay](https://m.media-amazon.com/images/I/511MVNNOJOL.jpg)**Jeffdad 2 Pcs Shoulder Epaulets Gold Tassel Shoulder Epaulette Punk Tassel Link Chain Boards Badge Fringe Chain Shoulders Badge for Men Women Jacket Suit Cosplay**Jeffdad**$7.69**1 rev4mo ago](https://www.amazon.com/dp/B0GQ4WKVBB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Gold Shoulder Epaulets & Aiguillette Cord Braided Military-Style Shoulder Badge for Uniforms Cosplay DIY Costume Holiday & Party Accessories](https://m.media-amazon.com/images/I/51GjEM3jt+L.jpg)**Gold Shoulder Epaulets & Aiguillette Cord Braided Military-Style Shoulder Badge for Uniforms Cosplay DIY Costume Holiday & Party Accessories**Generic**$15.86**0.0★**▲ 444%**](https://www.amazon.com/dp/B0GTLWXY5R) [![Susade 2Pcs Gold Epaulets Tassel Shoulder Epaulette Pads Epaulets Chain Metal Punk Badge Brooch Gold Fringe Costume Accessory Tassel Chain for Women Men Jackets Suit Uniforms Cosplay](https://m.media-amazon.com/images/I/61G1t67neuL.jpg)**Susade 2Pcs Gold Epaulets Tassel Shoulder Epaulette Pads Epaulets Chain Metal Punk Badge Brooch Gold Fringe Costume Accessory Tassel Chain for Women Men Jackets Suit Uniforms Cosplay**Susade**$6.85**0.0★**▲ 433%**](https://www.amazon.com/dp/B0GZW3NN12) [![CREATCABIN 2Pcs Tassel Epaulettes Badge Gold Fringe Shoulder Epaulettes Tassel Punk Boards Shoulder Pads Detachable with Pins for Blazer Cosplay Jacket Suit Costume Accessories 20x8cm](https://m.media-amazon.com/images/I/41PUipjGBXL.jpg)**CREATCABIN 2Pcs Tassel Epaulettes Badge Gold Fringe Shoulder Epaulettes Tassel Punk Boards Shoulder Pads Detachable with Pins for Blazer Cosplay Jacket Suit Costume Accessories 20x8cm**CREATCABIN**$6.60**2.8★**▲ 420%**](https://www.amazon.com/dp/B0GRV7D8M7) [![Pair Epaulettes Shoulder Patches for Dress Beaded Rhinestones Appliques Embellishments Sew-on Diamond Sequin AppliqueGold](https://m.media-amazon.com/images/I/41OJCdP8SML.jpg)**Pair Epaulettes Shoulder Patches for Dress Beaded Rhinestones Appliques Embellishments Sew-on Diamond Sequin AppliqueGold**Silvora**$28.68**4.7★**▲ 414%**](https://www.amazon.com/dp/B0GSJS3GQ1) [![Jeffdad 2 Pcs Shoulder Epaulets Gold Tassel Shoulder Epaulette Punk Tassel Link Chain Boards Badge Fringe Chain Shoulders Badge for Men Women Jacket Suit Cosplay](https://m.media-amazon.com/images/I/511MVNNOJOL.jpg)**Jeffdad 2 Pcs Shoulder Epaulets Gold Tassel Shoulder Epaulette Punk Tassel Link Chain Boards Badge Fringe Chain Shoulders Badge for Men Women Jacket Suit Cosplay**Jeffdad**$7.69**5.0★**▲ 413%**](https://www.amazon.com/dp/B0GQ4WKVBB)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 39 weeks — -10.2% search growth over the last 90 days.

13K8KSpike '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**39%

*“Good quality and easy to use for sewing”*

**Add-Ons/Attachments**10%

*“Easy to attach”*

**Size-Overall**8%

*“Fit perfect”*

**Advertised Vs Actual Product**8%

*“Worked as expected”*

**Shape/Style**4%

*“Great for the military look”*

**Durability**4%

*“Pretty, did not fall apart”*

**Strap/String Quality**3%

*“This a nice add on for shoulders safety pin removable attachment”*

**Brightness/Shine/Glow**3%

*“Very Sparkly and Bigger than I Thought”*

**Value For Money**3%

*“unique and affordable accessory”*

**Ease Of Use**2%

*“It was easy to affix to clothing”*

### **What buyers complain about **

**Size-Overall**30%

*“Oversized”*

**Quality-Overall**21%

*“Cheap quality”*

**Durability**17%

*“breaks easily”*

**Value For Money**6%

*“Looks expensive”*

**Weight Heavy**6%

*“They are a little heavier than I thought theyd be”*

**Ease Of Use**6%

*“It was very difficult to pin onto my costume”*

**Advertised Vs Actual Product**3%

*“Very misleading images”*

**Add-Ons/Attachments**1%

*“without the permanently attachment”*

**Material Quality**1%

*“I was expecting something plastic looking”*

### **Top return reasons **

**Size-Overall**33%

**Color**13%

**Advertised Vs Actual Product**9%

**Quality-Overall**6%

**Defective Material/Parts**5%

**Shoulder Fit**3%

**Material Quality**3%

**Add-Ons/Attachments**3%

**Value For Money**3%

**Weight Heavy**3%