---
title: "encanto costume for girls — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/encanto-costume-for-girls"
last_updated: "2026-07-13T23:32:28.903Z"
locale: en
meta:
  description: "a small market ($22K/yr) — encanto costume for girls doesn't clear our bar today."
  "og:description": "a small market ($22K/yr) — encanto costume for girls doesn't clear our bar today."
  "og:title": "encanto costume for girls — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **encanto costume for girls**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 12Conversion 8Competition 57Returns 34Price range 90Avg price 88Brand share 46Review moat 28Quality gap 18

**Price range**

**Great****$13.27–$40.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$20.25**

avg listing price — sweet spot $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,690.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$22K**

$22K/yr · 181K searches

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**51**

**Top-5 brand share**

**78%**

**Open market**

**15%**

- Disney25% - Choadam17% - Yipkorra17% - DYJJKM11% - Bkotoo8% - Disney Encanto8% - Open — no brand owns it (9 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8958%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Mirabel B 3-4 Years)](https://m.media-amazon.com/images/I/51fmzPLIugL.jpg)**Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Mirabel B 3-4 Years)**Yipkorra**$19.37**4.7★1,262 rev](https://www.amazon.com/dp/B0B151LPC2) [2![Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 4T](https://m.media-amazon.com/images/I/41Voph-K0JL.jpg)**Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 4T**Disney**$22.08**4.8★21,893 rev](https://www.amazon.com/dp/B0B98RJ927) [3![DYJJKM Mirabel Costume for Girls Magic Family Dress Cosplay Princess Halloween Party Outfit (Blue 4-5 Year)](https://m.media-amazon.com/images/I/51B2YPRnQML.jpg)**DYJJKM Mirabel Costume for Girls Magic Family Dress Cosplay Princess Halloween Party Outfit (Blue 4-5 Year)**DYJJKM**$18.24**4.8★499 rev](https://www.amazon.com/dp/B0BK76G23N) [4![Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)](https://m.media-amazon.com/images/I/51ZP70-yvfL.jpg)**Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)**Bkotoo**$14.55**4.7★154 rev](https://www.amazon.com/dp/B0BLS6CZTF) [5![Disney Encanto Mirabel Dress Costume for Girls Ages 3 and up Outfit Fits Children Sizes 4-6X](https://m.media-amazon.com/images/I/41glDl3lfkL.jpg)**Disney Encanto Mirabel Dress Costume for Girls Ages 3 and up Outfit Fits Children Sizes 4-6X**Disney Encanto**$13.70**4.6★1,494 rev](https://www.amazon.com/dp/B07KXJ3LLX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Disney Encanto Mirabel Dress for Kids - Bundle with Mirabel Madrigal Costume for Girls Ages 3 and Up Plus Purse | Encanto Halloween Outfit Size 4-6X](https://m.media-amazon.com/images/I/41KWVFvqxPL.jpg)**Disney Encanto Mirabel Dress for Kids - Bundle with Mirabel Madrigal Costume for Girls Ages 3 and Up Plus Purse | Encanto Halloween Outfit Size 4-6X**Disney**$17.38**1 rev10mo ago](https://www.amazon.com/dp/B0FP47KYGJ) [![Arvilhill Man Green Bruno Poncho Costume Adult Halloween Cloak Cape Outfit Cartoon Encant Knitted Robe Dress Up XL](https://m.media-amazon.com/images/I/31pdarUmIkL.jpg)**Arvilhill Man Green Bruno Poncho Costume Adult Halloween Cloak Cape Outfit Cartoon Encant Knitted Robe Dress Up XL**Arvilhill**$40.43**48 rev11mo ago](https://www.amazon.com/dp/B0FDQVL48R) [![Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6](https://m.media-amazon.com/images/I/41ksmyytZ+L.jpg)**Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6**Disney Store**$29.46**23 rev2y ago](https://www.amazon.com/dp/B0CGFZVT58) [![Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US](https://m.media-amazon.com/images/I/41zynFEuWOL.jpg)**Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US**Disney**$16.13**8 rev3y ago](https://www.amazon.com/dp/B0BW6KLQFQ) [![Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)](https://m.media-amazon.com/images/I/41tv02G-4nL.jpg)**Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)**Little Adventures**$39.43**65 rev3y ago](https://www.amazon.com/dp/B0BT2V69RF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6](https://m.media-amazon.com/images/I/41ksmyytZ+L.jpg)**Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6**Disney Store**$29.46**4.9★**▲ 259%**](https://www.amazon.com/dp/B0CGFZVT58) [![Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)](https://m.media-amazon.com/images/I/41tv02G-4nL.jpg)**Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)**Little Adventures**$39.43**5.0★**▲ 247%**](https://www.amazon.com/dp/B0BT2V69RF) [![LZH Mirabel Isabela Shoes for Girls Halloween Dress Up Comfortable Mary-Jane Ballet Pumps Flats](https://m.media-amazon.com/images/I/51j-8KYibGL.jpg)**LZH Mirabel Isabela Shoes for Girls Halloween Dress Up Comfortable Mary-Jane Ballet Pumps Flats**LZH**$14.59**4.6★**▲ 243%**](https://www.amazon.com/dp/B0B1H1B2H9) [![PAINEOMN Halloween Costume Adult Green Cloak Cape Poncho Madrigal Cosplay Costume Halloween Suit Outfit Dress up for Men Women L](https://m.media-amazon.com/images/I/41rtCs-soFL.jpg)**PAINEOMN Halloween Costume Adult Green Cloak Cape Poncho Madrigal Cosplay Costume Halloween Suit Outfit Dress up for Men Women L**PAINEOMN**$25.52**4.6★**▲ 238%**](https://www.amazon.com/dp/B09TP5SCNT) [![Ruikajia Women Mirabel Dress Cosplay Adult Luisa Dress (XL White)](https://m.media-amazon.com/images/I/31TnOJUUQKL.jpg)**Ruikajia Women Mirabel Dress Cosplay Adult Luisa Dress (XL White)**Ruikajia**$18.17**4.2★**▲ 233%**](https://www.amazon.com/dp/B0B4P79S9K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.

15K10KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Size fits perfectly”*

**Comfort-Overall**14%

*“Cute and comfy”*

**Quality-Overall**13%

*“Well made and cute costume”*

**Soft Feel**12%

*“Definitely so soft its comfortable to sleep in”*

**Value For Money**7%

*“Reasonable price, exactly what was expected”*

**Fun/Entertainment Experience**5%

*“Perfect for Halloween or Dress-Up Play”*

**Durability**5%

*“durable”*

**Material Quality**3%

*“material seems pretty durable”*

**Exercise/Sports Suitability**2%

*“But it's perfect for dress up”*

**Color**1%

*“has great color”*

### **What buyers complain about **

**Size-Overall**43%

*“It does run a little big”*

**Assembly/Installation**11%

*“It's crazy that it's delivered unassembled”*

**Material Quality**9%

*“Cheap Material”*

**Ease Of Use**6%

*“Head opening difficult to pull over child's head”*

**Durability**3%

*“The glasses unfortunately broke after a few months”*

### **Top return reasons **

**Size-Overall**61%

**Material Quality**9%

**Length**7%

**Quality-Overall**4%

**Feet Fit**3%

**Advertised Vs Actual Product**3%

**Comfort-Overall**2%

**Value For Money**2%

**Thin**1%

**Product Condition**1%