---
title: "embroidery thread kit — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/embroidery-thread-kit"
last_updated: "2026-07-13T22:42:33.437Z"
locale: en
meta:
  description: "soft demand (-19.4% this quarter) — embroidery thread kit doesn't clear our bar today."
  "og:description": "soft demand (-19.4% this quarter) — embroidery thread kit doesn't clear our bar today."
  "og:title": "embroidery thread kit — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **embroidery thread kit**

**Skip it**

Soft demand (-19.4% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 15Conversion 59Competition 58Returns 92Price range 76Avg price 87Brand share 64Review moat 39Quality gap 21

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.68–$44.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,610.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$76K**

$76K/yr · 76K searches

**Growth**

**Bad****-19.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**66%**

**Open market**

**28%**

- QCZKB26% - PAXCOO13% - YITOHOP12% - XLSFPY9% - Huacan7% - INSCRAFT5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box](https://m.media-amazon.com/images/I/41dQvuiZiqL.jpg)**Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box**QCZKB**$11.40**4.8★192 rev](https://www.amazon.com/dp/B0F9NKM4HX) [2![YITOHOP 200pcs+ Embroidery Floss kit Friendship Bracelet String Kit with Organizer Box-Included 100pcs Friendship Bracelet Floss Thread Cross Stitch Kits Xmas Gifts](https://m.media-amazon.com/images/I/51Z0ydlKyTL.jpg)**YITOHOP 200pcs+ Embroidery Floss kit Friendship Bracelet String Kit with Organizer Box-Included 100pcs Friendship Bracelet Floss Thread Cross Stitch Kits Xmas Gifts**YITOHOP**$21.91**4.8★2,699 rev](https://www.amazon.com/dp/B07ZVL2FFK) [3![Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss](https://m.media-amazon.com/images/I/51LweJmb5HL.jpg)**Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**XLSFPY**$6.07**4.7★6,811 rev](https://www.amazon.com/dp/B07YFBRZ3J) [4![PAXCOO 276 Pack Embroidery Floss Thread Kit Including 210 Colors Cross Stitch Sewing Thread with 66 Pcs Embroidery Accessories and 4-Tier Transparent Embroidery Thread Storage Organizer Box](https://m.media-amazon.com/images/I/5199zaCIm9L.jpg)**PAXCOO 276 Pack Embroidery Floss Thread Kit Including 210 Colors Cross Stitch Sewing Thread with 66 Pcs Embroidery Accessories and 4-Tier Transparent Embroidery Thread Storage Organizer Box**PAXCOO**$28.32**4.7★173 rev](https://www.amazon.com/dp/B0DYDMTW42) [5![Huacan Embroidery Floss Kit with Storage Box 36 Colors Stitching Threads Sewing Kits 53 Pcs DIY Cross Stitch Accessories Set for Adults Beginner](https://m.media-amazon.com/images/I/51pnjN+ZYEL.jpg)**Huacan Embroidery Floss Kit with Storage Box 36 Colors Stitching Threads Sewing Kits 53 Pcs DIY Cross Stitch Accessories Set for Adults Beginner**Huacan**$10.20**4.5★45 rev](https://www.amazon.com/dp/B0DQC2782N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap](https://m.media-amazon.com/images/I/51jbcTL-HtL.jpg)**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.32**7,292 rev7mo ago](https://www.amazon.com/dp/B0G4CNKBT8) [![QCZKB Friendship Bracelet String 102 Skeins Fashionable Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Bracelet Yarn Craft Floss with BeadsTool kit](https://m.media-amazon.com/images/I/51Nr7GmOpnL.jpg)**QCZKB Friendship Bracelet String 102 Skeins Fashionable Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Bracelet Yarn Craft Floss with BeadsTool kit**QCZKB**$10.33**42 rev9mo ago](https://www.amazon.com/dp/B0FR96H3N2) [![187Pcs Embroidery Floss Polyester Cross-Stitch Thread Kit with Tailoring Tools 150 Colors Friendship Bracelets Floss for Embroideries Sewing Handicraft DIY Project](https://m.media-amazon.com/images/I/51Ip9keVBhL.jpg)**187Pcs Embroidery Floss Polyester Cross-Stitch Thread Kit with Tailoring Tools 150 Colors Friendship Bracelets Floss for Embroideries Sewing Handicraft DIY Project**AILUHONG**$18.07**28 rev10mo ago](https://www.amazon.com/dp/B0FMRHC5JK) [![Embroidery Floss & Bracelet String Thread with Organizer Storage Box 108 Colors Cross Stitch Threads Set](https://m.media-amazon.com/images/I/41ossxC+YOL.jpg)**Embroidery Floss & Bracelet String Thread with Organizer Storage Box 108 Colors Cross Stitch Threads Set**LE PAON**$14.96**38 rev1y ago](https://www.amazon.com/dp/B0FD346J2W) [![Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box](https://m.media-amazon.com/images/I/41dQvuiZiqL.jpg)**Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box**QCZKB**$11.40**192 rev1y ago](https://www.amazon.com/dp/B0F9NKM4HX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap](https://m.media-amazon.com/images/I/51jbcTL-HtL.jpg)**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.32**4.7★**▲ 362%**](https://www.amazon.com/dp/B0G4CNKBT8) [![Athenas Elements 4 Tiers Embroidery Floss Thread Kit Including 210 Colors Cross Stitch Sewing Thread with Embroidery Accessories with Making Book Guide Storage Organizer Box](https://m.media-amazon.com/images/I/51eCPECAHPL.jpg)**Athenas Elements 4 Tiers Embroidery Floss Thread Kit Including 210 Colors Cross Stitch Sewing Thread with Embroidery Accessories with Making Book Guide Storage Organizer Box**Athena's Elements**$23.68**4.3★**▲ 359%**](https://www.amazon.com/dp/B0BG5SJW9Q) [![Embroidery Floss Kit 108 Colors 99 Cotton 9 Metallic Threads On Plastic Bobbins Dmc Color Coding for Cross Stitch Friendship Bracelets String Crafts](https://m.media-amazon.com/images/I/41+0Zhzj7mL.jpg)**Embroidery Floss Kit 108 Colors 99 Cotton 9 Metallic Threads On Plastic Bobbins Dmc Color Coding for Cross Stitch Friendship Bracelets String Crafts**ATTERET**$19.99**4.6★**▲ 342%**](https://www.amazon.com/dp/B0D8RV3JSX) [![QCZKB Friendship Bracelet String 102 Skeins Fashionable Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Bracelet Yarn Craft Floss with BeadsTool kit](https://m.media-amazon.com/images/I/51Nr7GmOpnL.jpg)**QCZKB Friendship Bracelet String 102 Skeins Fashionable Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Bracelet Yarn Craft Floss with BeadsTool kit**QCZKB**$10.33**4.8★**▲ 222%**](https://www.amazon.com/dp/B0FR96H3N2) [![218pcs+ Embroidery Floss Cross Stitch Threads Bracelet String Kit with Organizer Storage Box-Included 110pcs Friendship Bracelet Craft Floss 100pcs More Cross Stitch Tools Embroidery Kit for beginners](https://m.media-amazon.com/images/I/51RMMt6ir4L.jpg)**218pcs+ Embroidery Floss Cross Stitch Threads Bracelet String Kit with Organizer Storage Box-Included 110pcs Friendship Bracelet Craft Floss 100pcs More Cross Stitch Tools Embroidery Kit for beginners**colored bird**$16.88**4.5★**▲ 171%**](https://www.amazon.com/dp/B08KZ9JL8M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.

2K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**39%

*“Colors are bright”*

**Quality-Overall**18%

*“Good quality and arrived quickly”*

**Value For Money**13%

*“Excellent value”*

**Advertised Vs Actual Product**5%

*“Exactly as described”*

**Soft Feel**3%

*“They are soft”*

**Ease Of Use**3%

*“easy to use”*

**Embellishment/Embroidery Quality**2%

*“Pretty standard, good embroidery thread”*

**Stitch/Finish/Polish**2%

*“Good thickness for cross stitching”*

**Fun/Entertainment Experience**1%

*“Fun kit”*

**Storage Capacity**1%

*“also nice storage box”*

### **What buyers complain about **

**Color**12%

*“Colors are off”*

**Quality-Overall**12%

*“AWFUL quality”*

**Durability**7%

*“Breaks easily”*

**Size-Overall**7%

*“Poorly sized needles”*

**Thickness**5%

*“the strands are very thin you need to double up to get a normal two strand thickness”*

**Advertised Vs Actual Product**5%

*“Misleading”*

**Adhesion/Stickiness**4%

*“Some adhesive got off the stickers”*

**Material Quality**3%

*“Most likely 100% polyester or a very high blend”*

**Strength**3%

*“Some things are extremely cheap and flimsy”*

**Ease Of Use**3%

*“difficult to work with”*

### **Top return reasons **

**Color**24%

**Value For Money**15%

**Size-Overall**11%

**Advertised Vs Actual Product**10%

**Quality-Overall**8%

**Display Colors**6%

**Material Quality**3%

**Functionality-Overall**3%

**Compatibility-Overall**3%

**Defective Material/Parts**3%