---
title: "elena of avalor — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/elena-of-avalor"
last_updated: "2026-07-13T23:24:47.886Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — elena of avalor doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — elena of avalor doesn't clear our bar today."
  "og:title": "elena of avalor — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
---

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# **elena of avalor**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 22Conversion 7Competition 3Returns 52Price range 82Avg price 84Brand share 0Review moat 97Quality gap 42

**Review moat**

**Incredible****61.17**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.68**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.94–$50.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$9K**

$9K/yr · 94K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**7**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Disney66% - Elena of Avalor18% - Waruila8% - JMTEEA4% - Spinbrush3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$2K40%$4K60%$5K80%$7K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)](https://m.media-amazon.com/images/I/41pAh9MC62L.jpg)**Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)**Disney**$7.94**4.5★105 rev](https://www.amazon.com/dp/B07H3XL3QY) [2![Elena Of Avalor Disneys Figure Set](https://m.media-amazon.com/images/I/41MvFm34WiL.jpg)**Elena Of Avalor Disneys Figure Set**Elena of Avalor**$50.27**4.5★78 rev](https://www.amazon.com/dp/B01NAZBS59) [3![Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)](https://m.media-amazon.com/images/I/41EX1m0kZiL.jpg)**Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)**Waruila**$16.85**4.4★51 rev](https://www.amazon.com/dp/B07MX1NB8F) [4![Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween](https://m.media-amazon.com/images/I/41CoJAJKoJL.jpg)**Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween**JMTEEA**$13.79**4.5★61 rev](https://www.amazon.com/dp/B09RZDLRBQ) [5![Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory](https://m.media-amazon.com/images/I/31WNFng3P5L.jpg)**Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory**Disney**$12.74**5.0★12 rev](https://www.amazon.com/dp/B00LM2LTKA)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween](https://m.media-amazon.com/images/I/41CoJAJKoJL.jpg)**Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween**JMTEEA**$13.79**61 rev4y ago](https://www.amazon.com/dp/B09RZDLRBQ) [![Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)](https://m.media-amazon.com/images/I/41EX1m0kZiL.jpg)**Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)**Waruila**$16.85**51 rev7y ago](https://www.amazon.com/dp/B07MX1NB8F) [![Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)](https://m.media-amazon.com/images/I/41pAh9MC62L.jpg)**Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)**Disney**$7.94**105 rev7y ago](https://www.amazon.com/dp/B07H3XL3QY) [![Arm & Hammer Kids Spinbrush Elena of Avalor Powered Toothbrush 1 Count](https://m.media-amazon.com/images/I/41AdcVssQrL.jpg)**Arm & Hammer Kids Spinbrush Elena of Avalor Powered Toothbrush 1 Count**Spinbrush**$10.50**60 rev8y ago](https://www.amazon.com/dp/B078J7L1HY) [![Elena Of Avalor Disneys Figure Set](https://m.media-amazon.com/images/I/41MvFm34WiL.jpg)**Elena Of Avalor Disneys Figure Set**Elena of Avalor**$50.27**78 rev9y ago](https://www.amazon.com/dp/B01NAZBS59)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)](https://m.media-amazon.com/images/I/41EX1m0kZiL.jpg)**Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)**Waruila**$16.85**4.4★**▲ 151%**](https://www.amazon.com/dp/B07MX1NB8F) [![Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)](https://m.media-amazon.com/images/I/41pAh9MC62L.jpg)**Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)**Disney**$7.94**4.5★**▲ 40%**](https://www.amazon.com/dp/B07H3XL3QY) [![Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory](https://m.media-amazon.com/images/I/31WNFng3P5L.jpg)**Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory**Disney**$12.74**5.0★**— 4%**](https://www.amazon.com/dp/B00LM2LTKA) [![Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween](https://m.media-amazon.com/images/I/41CoJAJKoJL.jpg)**Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween**JMTEEA**$13.79**4.5★**▼ 42%**](https://www.amazon.com/dp/B09RZDLRBQ) [![Elena Of Avalor Disneys Figure Set](https://m.media-amazon.com/images/I/41MvFm34WiL.jpg)**Elena Of Avalor Disneys Figure Set**Elena of Avalor**$50.27**4.5★**▼ 47%**](https://www.amazon.com/dp/B01NAZBS59)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

6K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Material Quality**100%

*“The headband is made of metal, not plastic”*

### **What buyers complain about **

**Quality-Overall**33%

*“This is very cheaply made”*

**Gifting Purpose**33%

*“Plus it didnt arrive when it was supposed to be here. It was for a birthday gift. Extremely disappointed.”*

**Value For Money**33%

*“Dont buy not worth the money”*

### **Top return reasons **

**Size-Overall**39%

**Battery Life**18%

**Functionality-Overall**11%

**Color**7%

**Add-Ons/Attachments**7%

**Comfort-Overall**7%

**Value For Money**7%

**Weight Heavy**4%