---
title: "edna mode costume — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/edna-mode-costume"
last_updated: "2026-07-14T03:29:59.597Z"
locale: en
meta:
  description: "high returns (13.8%) — edna mode costume doesn't clear our bar today."
  "og:description": "high returns (13.8%) — edna mode costume doesn't clear our bar today."
  "og:title": "edna mode costume — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **edna mode costume**

**Skip it**

High returns (13.8%) — this niche doesn't clear our bar today.

Market size 11Growth 64Conversion 12Competition 65Returns 0Price range 29Avg price 89Brand share 67Review moat 60Quality gap 58

**Avg price**

**Great****$62.55**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+42.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,104.67**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.88–$297.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$45K**

$45K/yr · 76K searches

**Returns**

**Bad****13.8%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**65%**

**Open market**

**30%**

- Fait Par Foutch25% - Fun Costumes14% - Disguise12% - ColorGround8% - PIXAR6% - Linfairy5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fait Par Foutch Womens Edna Dress Buttermilk XL](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk XL**Fait Par Foutch**$293.33**0.0★0 rev](https://www.amazon.com/dp/B0GD8Q8RLX) [2![Disguise Womens Edna Deluxe Adult Costume Blue S (4-6)](https://m.media-amazon.com/images/I/314Zva6obDL.jpg)**Disguise Womens Edna Deluxe Adult Costume Blue S (4-6)**Disguise**$36.30**3.7★215 rev](https://www.amazon.com/dp/B079M4W6Z1) [3![Fait Par Foutch Womens Edna Dress Buttermilk S](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk S**Fait Par Foutch**$296.40**0.0★0 rev](https://www.amazon.com/dp/B0GD8PZWGT) [4![ColorGround Kids Size Short Straight Black Natural Cosplay Wig with Glasses frame](https://m.media-amazon.com/images/I/41iukZO-x8L.jpg)**ColorGround Kids Size Short Straight Black Natural Cosplay Wig with Glasses frame**ColorGround**$24.99**4.5★208 rev](https://www.amazon.com/dp/B07F74TH8Z) [5![Disney PIXAR The Incredibles Edna Tote Bag 16 inches](https://m.media-amazon.com/images/I/3105M7IR3jL.jpg)**Disney PIXAR The Incredibles Edna Tote Bag 16 inches**PIXAR**$21.97**5.0★19 rev](https://www.amazon.com/dp/B08YJD997G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fait Par Foutch Womens Edna Dress Buttermilk XL](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk XL**Fait Par Foutch**$293.33**0 rev4mo ago](https://www.amazon.com/dp/B0GD8Q8RLX) [![Fait Par Foutch Womens Edna Dress Buttermilk S](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk S**Fait Par Foutch**$296.40**0 rev4mo ago](https://www.amazon.com/dp/B0GD8PZWGT) [![Fait Par Foutch Womens Edna Dress Buttermilk L](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk L**Fait Par Foutch**$297.99**0 rev4mo ago](https://www.amazon.com/dp/B0GD8L2MS5) [![Black Dresses for Women Long Sleeve Crewneck Casual Cozy Dress with Pockets Fall Vacation Resort Outfits 2025 Small](https://m.media-amazon.com/images/I/31Blo209E-L.jpg)**Black Dresses for Women Long Sleeve Crewneck Casual Cozy Dress with Pockets Fall Vacation Resort Outfits 2025 Small**FREEOAK**$17.54**311 rev1y ago](https://www.amazon.com/dp/B0FH6ZCYRW) [![NIUOBYS Short Black Bob Wig With Glasses for Womens Anime Cosplay Costume Hair for Halloween Party](https://m.media-amazon.com/images/I/41ERQWa5NHL.jpg)**NIUOBYS Short Black Bob Wig With Glasses for Womens Anime Cosplay Costume Hair for Halloween Party**NIUOBYS**$21.75**16 rev1y ago](https://www.amazon.com/dp/B0FD3Z7DRP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fait Par Foutch Womens Edna Dress Buttermilk L](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk L**Fait Par Foutch**$297.99**0.0★**▲ 897%**](https://www.amazon.com/dp/B0GD8L2MS5) [![Fait Par Foutch Womens Edna Dress Buttermilk XL](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk XL**Fait Par Foutch**$293.33**0.0★**▲ 881%**](https://www.amazon.com/dp/B0GD8Q8RLX) [![Fait Par Foutch Womens Edna Dress Buttermilk S](https://m.media-amazon.com/images/I/314NpDasWNL.jpg)**Fait Par Foutch Womens Edna Dress Buttermilk S**Fait Par Foutch**$296.40**0.0★**▲ 879%**](https://www.amazon.com/dp/B0GD8PZWGT) [![Disney PIXAR The Incredibles Edna Tote Bag 16 inches](https://m.media-amazon.com/images/I/3105M7IR3jL.jpg)**Disney PIXAR The Incredibles Edna Tote Bag 16 inches**PIXAR**$21.97**5.0★**▲ 803%**](https://www.amazon.com/dp/B08YJD997G) [![QACOHU Summer Dresses for Women 2026 Casual Ruffle Short Sleeve V-Neck Flowy Swing Shift Dress Black L](https://m.media-amazon.com/images/I/31fpqV8hWJL.jpg)**QACOHU Summer Dresses for Women 2026 Casual Ruffle Short Sleeve V-Neck Flowy Swing Shift Dress Black L**QACOHU**$33.77**4.3★**▲ 736%**](https://www.amazon.com/dp/B09V2PHDR1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.

15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 58.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“perfect size”*

**Quality-Overall**19%

*“The quality is good for a costume accessory”*

**Comfort-Overall**8%

*“Comfortable and cute”*

**Shape/Style**8%

*“Very stylish”*

**Soft Feel**8%

*“So soft”*

**Color**8%

*“Pretty”*

**Length**4%

*“Length is great / can be professional or flip flop dress”*

**Weight Light**4%

*“so light weight”*

**Material Quality**4%

*“Nice material and style”*

### **What buyers complain about **

**Size-Overall**28%

*“However, they were definitely too large for my 3-year-old and kept sliding off”*

**Length**10%

*“Ran longer than I thought”*

**Quality-Overall**10%

*“cheap”*

**Shape/Style**10%

*“It is square”*

**Thin**5%

*“thin material”*

**Chest Fit**5%

*“It was a little snug through the chest so if you are larger you might need to size up”*

**Comfort-Overall**5%

*“it's good although I suspect it will become uncomfortable given longer term wear. which it's not really designed for”*

**Value For Money**3%

*“Not worth it”*

**Strength**3%

*“Flimsy”*

### **Top return reasons **

**Size-Overall**43%

**Chest Fit**10%

**Length**8%

**Material Quality**6%

**Shoulder Fit**5%

**Waist Fit**4%

**Shape/Style**3%

**Hip Fit**3%

**Advertised Vs Actual Product**3%

**Sleeve Fit**2%