---
title: "dupatta — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/dupatta"
last_updated: "2026-07-14T02:23:51.636Z"
locale: en
meta:
  description: "high returns (14.0%) — dupatta doesn't clear our bar today."
  "og:description": "high returns (14.0%) — dupatta doesn't clear our bar today."
  "og:title": "dupatta — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **dupatta**

**Skip it**

High returns (14.0%) — this niche doesn't clear our bar today.

Market size 13Growth 20Conversion 9Competition 87Returns 0Price range 86Avg price 83Brand share 49Review moat 76Quality gap 91

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****$9.11–$61.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.04**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****486.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$54K**

$54K/yr · 415K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****14.0%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**76%**

**Open market**

**19%**

- themilestocks27% - Chandrakala21% - HARI MADHAV DESIGN15% - DUPATTA BAZAAR7% - Generic6% - Weavers Villa6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 84 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta Beige Free Size](https://m.media-amazon.com/images/I/41KApgDmZbS.jpg)**HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta Beige Free Size**HARI MADHAV DESIGN**$15.29**4.1★2,222 rev](https://www.amazon.com/dp/B08YX6FZB3) [2![HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta (White Free Size) (White Free Size)](https://m.media-amazon.com/images/I/41LNxWsfx5L.jpg)**HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta (White Free Size) (White Free Size)**HARI MADHAV DESIGN**$15.41**4.1★2,222 rev](https://www.amazon.com/dp/B08BYDL6LS) [3![Womens Heavy White Colour Net Embroidered Fancy phulkari work Dupatta for women](https://m.media-amazon.com/images/I/41bsbSqclHL.jpg)**Womens Heavy White Colour Net Embroidered Fancy phulkari work Dupatta for women**Generic**$19.48**4.2★72 rev](https://www.amazon.com/dp/B0B4DX1PHK) [4![Chandrakala Chiffon Dupatta for Women Embroidered Sheer Wrap for Wedding Party & Evening Dress Shawl Scarf Chunni Gold (D285BEI)](https://m.media-amazon.com/images/I/41uItNAP4-L.jpg)**Chandrakala Chiffon Dupatta for Women Embroidered Sheer Wrap for Wedding Party & Evening Dress Shawl Scarf Chunni Gold (D285BEI)**Chandrakala**$18.65**4.1★49 rev](https://www.amazon.com/dp/B0D2CDXYRM) [5![Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)](https://m.media-amazon.com/images/I/416lkh6d7jL.jpg)**Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)**Rbenxia**$10.92**3.9★26 rev](https://www.amazon.com/dp/B0G1XMRL7F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)](https://m.media-amazon.com/images/I/416lkh6d7jL.jpg)**Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)**Rbenxia**$10.92**26 rev8mo ago](https://www.amazon.com/dp/B0G1XMRL7F) [![Arts Of India Womens Plain Gold Blended Silk Dupatta](https://m.media-amazon.com/images/I/31sEE1djTjL.jpg)**Arts Of India Womens Plain Gold Blended Silk Dupatta**Arts Of India**$13.87**12 rev10mo ago](https://www.amazon.com/dp/B0FMYYNT84) [![Chandrakala Dupatta for Women Shawl Scarf Wrap Chunni Teal Blue Silver Drops (D290TEA)](https://m.media-amazon.com/images/I/41Y2wFrbU+L.jpg)**Chandrakala Dupatta for Women Shawl Scarf Wrap Chunni Teal Blue Silver Drops (D290TEA)**Chandrakala**$19.27**21 rev1y ago](https://www.amazon.com/dp/B0FH2RCPK7) [![Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling White Multicolor (D281WHI)](https://m.media-amazon.com/images/I/41HjpoTfN3L.jpg)**Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling White Multicolor (D281WHI)**Chandrakala**$18.34**74 rev1y ago](https://www.amazon.com/dp/B0FDR38FX7) [![Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling Gold White (D280GOL)](https://m.media-amazon.com/images/I/41tqRXtSpAL.jpg)**Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling Gold White (D280GOL)**Chandrakala**$18.92**74 rev1y ago](https://www.amazon.com/dp/B0FDL4N8TR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Magenta) 87 Inches X 44 Inches || 220 cm X 112cm](https://m.media-amazon.com/images/I/41p+j3yRw8L.jpg)**themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Magenta) 87 Inches X 44 Inches || 220 cm X 112cm**themilestocks**$16.02**4.1★**▲ 98%**](https://www.amazon.com/dp/B09BTXXXVX) [![themilestocks Womans Embroidered Chiffon Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Olive Green](https://m.media-amazon.com/images/I/41QAZ20pEXL.jpg)**themilestocks Womans Embroidered Chiffon Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Olive Green**themilestocks**$16.40**4.0★**▲ 97%**](https://www.amazon.com/dp/B0CFL5Y6CH) [![Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)](https://m.media-amazon.com/images/I/416lkh6d7jL.jpg)**Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)**Rbenxia**$10.92**3.9★**▲ 97%**](https://www.amazon.com/dp/B0G1XMRL7F) [![themilestocks Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Teal Blue](https://m.media-amazon.com/images/I/41PtAGB7WmL.jpg)**themilestocks Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Teal Blue**themilestocks**$15.75**4.1★**▲ 97%**](https://www.amazon.com/dp/B0DK8YG6PS) [![themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Black) 87 Inches X 44 Inches 220 cm X 112cm](https://m.media-amazon.com/images/I/41dpA0gWQ8L.jpg)**themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Black) 87 Inches X 44 Inches 220 cm X 112cm**themilestocks**$15.87**4.1★**▲ 95%**](https://www.amazon.com/dp/B09BTVRTB6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good quality”*

**Advertised Vs Actual Product**15%

*“Exactly as described”*

**Soft Feel**9%

*“Super soft and delicate”*

**Weight Light**8%

*“I love how lightweight it is”*

**Color**8%

*“The color is great”*

**Value For Money**7%

*“so inexpensive”*

**Shape/Style**5%

*“Perfect touch of elegance”*

**Embellishment/Embroidery Quality**5%

*“The embroidery was pretty”*

**Size-Overall**4%

*“fits well”*

**Brightness/Shine/Glow**4%

*“It sparkles very well”*

### **What buyers complain about **

**Quality-Overall**19%

*“Cheap But Fine”*

**Color**12%

*“The color was off and dull”*

**Size-Overall**8%

*“it's too narrow”*

**Material Quality**6%

*“Feel like is made with artificial fibers only”*

**Advertised Vs Actual Product**5%

*“Doesnt match photos”*

**Warmth**5%

*“Definitely wouldnt be used for warmth”*

**Functionality-Overall**4%

*“I am returning it as it does not work for my purpose”*

**Thickness**4%

*“Not as sheer as advertised photos show”*

**Smell**4%

*“smell like armpit”*

**Arm Fit**4%

*“Too many sequins for arm”*

### **Top return reasons **

**Color**23%

**Size-Overall**17%

**Length**13%

**Material Quality**11%

**Thin**9%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Shape/Style**3%

**Value For Money**3%

**Width**2%