---
title: "dumbo — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/dumbo"
last_updated: "2026-07-14T06:10:41.822Z"
locale: en
meta:
  description: "a small market ($33K/yr) — dumbo doesn't clear our bar today."
  "og:description": "a small market ($33K/yr) — dumbo doesn't clear our bar today."
  "og:title": "dumbo — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **dumbo**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 21Conversion 8Competition 72Returns 80Price range 76Avg price 95Brand share 77Review moat 47Quality gap 22

**Avg price**

**Incredible****$26.00**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.76–$116.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,826.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$33K**

$33K/yr · 196K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**151**

**Top-5 brand share**

**58%**

**Open market**

**35%**

- Loungefly15% - Disney14% - Bioworld12% - Ty9% - Disney Store7% - COSUSKET7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9956%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Loungefly Disney Dumbo Star of the Show Mini Backpack](https://m.media-amazon.com/images/I/41MOemE+5FL.jpg)**Loungefly Disney Dumbo Star of the Show Mini Backpack**Loungefly**$65.47**4.9★325 rev](https://www.amazon.com/dp/B07ZWJ1TBP) [2![Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small](https://m.media-amazon.com/images/I/41bCrl7g67L.jpg)**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small**Bioworld**$21.57**0.0★0 rev](https://www.amazon.com/dp/B0GD14TBY6) [3![Ty Beanie Baby - Dumbo The Elephant - 6](https://m.media-amazon.com/images/I/41QFllkRnKL.jpg)**Ty Beanie Baby - Dumbo The Elephant - 6**Ty**$12.23**4.8★1,300 rev](https://www.amazon.com/dp/B07TH9X9VD) [4![Disney Store Official Dumbo Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Floppy Oversized Ears Disney Plushy Suitable for All Ages](https://m.media-amazon.com/images/I/41DoV6bT8sL.jpg)**Disney Store Official Dumbo Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Floppy Oversized Ears Disney Plushy Suitable for All Ages**Disney Store**$27.45**4.9★10,706 rev](https://www.amazon.com/dp/B0BL8PZCFJ) [5![COSUSKET Fitted Unisex Adult Dumbo Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume](https://m.media-amazon.com/images/I/314gVUW6Q5L.jpg)**COSUSKET Fitted Unisex Adult Dumbo Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume**COSUSKET**$26.71**4.7★8,971 rev](https://www.amazon.com/dp/B097ZK6WTG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope](https://m.media-amazon.com/images/I/41YpP6fVaCL.jpg)**Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope**Lovepop**$14.97**1,043 rev4mo ago](https://www.amazon.com/dp/B0GQR6ZMZB) [![RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD M](https://m.media-amazon.com/images/I/31MXaBQRvJL.jpg)**RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD M**RE/DONE**$116.38**0 rev5mo ago](https://www.amazon.com/dp/B0FRBDMZTJ) [![RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD S](https://m.media-amazon.com/images/I/31MXaBQRvJL.jpg)**RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD S**RE/DONE**$100.60**0 rev5mo ago](https://www.amazon.com/dp/B0FRBDGM3F) [![Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small](https://m.media-amazon.com/images/I/41bCrl7g67L.jpg)**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small**Bioworld**$21.57**0 rev6mo ago](https://www.amazon.com/dp/B0GD14TBY6) [![Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large](https://m.media-amazon.com/images/I/41bCrl7g67L.jpg)**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large**Bioworld**$24.98**0 rev6mo ago](https://www.amazon.com/dp/B0GD13845K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD M](https://m.media-amazon.com/images/I/31MXaBQRvJL.jpg)**RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD M**RE/DONE**$116.38**0.0★**▲ 221%**](https://www.amazon.com/dp/B0FRBDMZTJ) [![Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small](https://m.media-amazon.com/images/I/41bCrl7g67L.jpg)**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small**Bioworld**$21.57**0.0★**▲ 220%**](https://www.amazon.com/dp/B0GD14TBY6) [![Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope](https://m.media-amazon.com/images/I/41YpP6fVaCL.jpg)**Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope**Lovepop**$14.97**4.8★**▲ 218%**](https://www.amazon.com/dp/B0GQR6ZMZB) [![RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD S](https://m.media-amazon.com/images/I/31MXaBQRvJL.jpg)**RE/DONE Womens 60S Slim Ringer TEE Dumbo Vintage White W/SHORTBREAD S**RE/DONE**$100.60**0.0★**▲ 218%**](https://www.amazon.com/dp/B0FRBDGM3F) [![Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large](https://m.media-amazon.com/images/I/41bCrl7g67L.jpg)**Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large**Bioworld**$24.98**0.0★**▲ 218%**](https://www.amazon.com/dp/B0GD13845K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**20%

*“Soft and cuddly”*

**Quality-Overall**18%

*“Beautifully made”*

**Size-Overall**13%

*“Fits”*

**Gifting Purpose**10%

*“Gift”*

**Comfort-Overall**5%

*“comfortable”*

**Advertised Vs Actual Product**5%

*“Product was exactly as described”*

**Design-Overall**4%

*“Amazing build”*

**Collectibles**4%

*“She added it to her collection”*

**Weight Light**3%

*“very light weight”*

**Value For Money**2%

*“was surprised at the lower price”*

### **What buyers complain about **

**Size-Overall**29%

*“larger than expected”*

**Color**11%

*“Grayish Eeyore, less blue”*

**Durability**8%

*“did lose color after about a week or two on my keychain”*

**Product Condition**6%

*“Item wasn't new”*

**Strap/String Quality**5%

*“even the hand strap was sewn on crooked”*

**Weight Heavy**3%

*“Heavier than I thought it would be”*

**Stretchability/Expandability/Elasticity**3%

*“The straps dont stretch enough its clearly just for toddlers”*

**Value For Money**3%

*“This was overpriced and came late”*

**Gifting Purpose**3%

*“I tried cancelling this twice as I initially bought it as a gift for someone else”*

**Brightness/Shine/Glow**2%

*“The light blinks a bit fast”*

### **Top return reasons **

**Size-Overall**50%

**Advertised Vs Actual Product**8%

**Value For Money**7%

**Quality-Overall**6%

**Stitch/Finish/Polish**4%

**Color**4%

**Print Quality**3%

**Defective Material/Parts**3%

**Zipper Quality**3%

**Material Quality**3%