---
title: "drawstring backpack — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/drawstring-backpack"
last_updated: "2026-07-14T00:46:29.656Z"
locale: en
meta:
  description: "drawstring backpack clears our launch bar: a $1.6M/yr market growing +38.9% this quarter with returns at 2.5%."
  "og:description": "drawstring backpack clears our launch bar: a $1.6M/yr market growing +38.9% this quarter with returns at 2.5%."
  "og:title": "drawstring backpack — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **drawstring backpack**

**Launch it**

A $1.6M/yr market growing +38.9% this quarter with returns at 2.5% — clears our launch bar.

Market size 87Growth 62Conversion 44Competition 56Returns 62Price range 67Avg price 66Brand share 59Review moat 23Quality gap 24

**Market size**

**Great****$1.6M**

$1.6M/yr · 3.2M searches

**Price range**

**Good****$6.47–$32.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.94**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+38.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,336.66**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **—flat

**Sellers**

**52**

**Top-5 brand share**

**69%**

**Open market**

**26%**

- adidas31% - HOLYLUCK20% - JELUTAR7% - WANDF6% - Grneric5% - Under Armour5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$157K20%$314K30%$470K40%$627K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack - black](https://m.media-amazon.com/images/I/31wBivSJtjL.jpg)**HOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack - black**HOLYLUCK**$9.35**4.7★15,253 rev](https://www.amazon.com/dp/B072PR2ND1) [2![adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/2 OSFA](https://m.media-amazon.com/images/I/41u62syJ0DS.jpg)**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/2 OSFA**adidas**$13.98**4.8★32,112 rev](https://www.amazon.com/dp/B00GV47ZGQ) [3![adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Jersey Onix Grey/Black/White/2 OSFA](https://m.media-amazon.com/images/I/51J3wESsoNS.jpg)**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Jersey Onix Grey/Black/White/2 OSFA**adidas**$14.00**4.8★32,112 rev](https://www.amazon.com/dp/B0748LLJBG) [4![JELUTAR Drawstring Backpack Gym Bag with Shoes Compartment for Soccer Basketball Swim Water-Resistant String Backpack Beach Cinch for Women Men](https://m.media-amazon.com/images/I/41ZHehhiVsL.jpg)**JELUTAR Drawstring Backpack Gym Bag with Shoes Compartment for Soccer Basketball Swim Water-Resistant String Backpack Beach Cinch for Women Men**JELUTAR**$12.76**4.5★851 rev](https://www.amazon.com/dp/B0DYJRHJ79) [5![adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA](https://m.media-amazon.com/images/I/31lhGoj2PDL.jpg)**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA**adidas**$14.21**4.8★32,112 rev](https://www.amazon.com/dp/B0DHSZTW17)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women](https://m.media-amazon.com/images/I/41fH0WzyEcL.jpg)**YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women**YEVOPOU**$10.30**109 rev6mo ago](https://www.amazon.com/dp/B0G4CCXPGZ) [![adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA](https://m.media-amazon.com/images/I/41KM2oJN-1L.jpg)**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA**adidas**$15.55**32,112 rev7mo ago](https://www.amazon.com/dp/B0F3QY94FD) [![Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Pink](https://m.media-amazon.com/images/I/31dvkIRoc7L.jpg)**Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Pink**Amazon Basics**$11.58**225 rev10mo ago](https://www.amazon.com/dp/B0DRTYXF57) [![Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Black](https://m.media-amazon.com/images/I/41ujDg82HTL.jpg)**Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Black**Amazon Basics**$13.38**225 rev10mo ago](https://www.amazon.com/dp/B0DRV18JMF) [![TILYMOL Drawstring Backpack Gym Bag - String Gym Bag for Men & Women Lightweight Cinch Sports Sackpack for Beach Travel Yoga Swimming Black](https://m.media-amazon.com/images/I/41FQ0eRtfLL.jpg)**TILYMOL Drawstring Backpack Gym Bag - String Gym Bag for Men & Women Lightweight Cinch Sports Sackpack for Beach Travel Yoga Swimming Black**TILYMOL**$6.87**370 rev10mo ago](https://www.amazon.com/dp/B081V1WV14)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA](https://m.media-amazon.com/images/I/41KM2oJN-1L.jpg)**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA**adidas**$15.55**4.8★**▲ 76%**](https://www.amazon.com/dp/B0F3QY94FD) [![YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women](https://m.media-amazon.com/images/I/41fH0WzyEcL.jpg)**YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women**YEVOPOU**$10.30**4.1★**▲ 72%**](https://www.amazon.com/dp/B0G4CCXPGZ) [![HOHOM Mesh Swim Bag Beach Drawstring Backpack Waterproof Gym Bags for Women and Men Large Pool Bag Swimming Gear for Swimmers](https://m.media-amazon.com/images/I/512RelrBhDL.jpg)**HOHOM Mesh Swim Bag Beach Drawstring Backpack Waterproof Gym Bags for Women and Men Large Pool Bag Swimming Gear for Swimmers**HOHOM**$9.42**4.4★**▲ 68%**](https://www.amazon.com/dp/B0DRRJMVT5) [![adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA](https://m.media-amazon.com/images/I/31lhGoj2PDL.jpg)**adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA**adidas**$14.21**4.8★**▲ 64%**](https://www.amazon.com/dp/B0DHSZTW17) [![Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Black](https://m.media-amazon.com/images/I/41ujDg82HTL.jpg)**Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Black**Amazon Basics**$13.38**4.6★**▲ 62%**](https://www.amazon.com/dp/B0DRV18JMF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.9% search growth over the last 90 days.

200K150KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Great quality, arrived quickly”*

**Value For Money**11%

*“Good deal”*

**Size-Overall**10%

*“The truth is that I love the size”*

**Durability**7%

*“Durable and comfortable”*

**Pockets/Compartments**7%

*“Pockets are of good size and useful”*

**Exercise/Sports Suitability**6%

*“Great for sporting equipment”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Material Quality**4%

*“Sturdy material”*

**Weight Light**4%

*“the bag is impressively lightweight”*

**Storage Capacity**3%

*“Lots of room”*

### **What buyers complain about **

**Strap/String Quality**15%

*“Uncomfortable straps”*

**Size-Overall**10%

*“A bit larger than I expected”*

**Quality-Overall**10%

*“Backpack is not good Quality”*

**Durability**9%

*“Broke quickly”*

**Zipper Quality**4%

*“the zipper part seems like its going to break easily”*

**Material Quality**3%

*“Very cheap material”*

**Smell**3%

*“the bag arrived with a slight odor”*

**Pockets/Compartments**3%

*“The pocket to put stuff is only about half the size of the bacpack”*

**Thickness**2%

*“the material is thicker”*

**Stitch/Finish/Polish**2%

*“it didn't get finished being sewn”*

### **Top return reasons **

**Size-Overall**51%

**Material Quality**7%

**Strap/String Quality**7%

**Advertised Vs Actual Product**4%

**Value For Money**4%

**Quality-Overall**4%

**Color**2%

**Zipper Quality**2%

**Shape/Style**2%

**Thin**2%