---
title: "dragon ball z keychain — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/dragon-ball-z-keychain"
last_updated: "2026-07-13T23:22:56.348Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — dragon ball z keychain doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — dragon ball z keychain doesn't clear our bar today."
  "og:title": "dragon ball z keychain — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **dragon ball z keychain**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 21Conversion 6Competition 73Returns 46Price range 35Avg price 83Brand share 4Review moat 63Quality gap 20

**Avg price**

**Great****$18.35**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****989.17**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Price range**

**Okay****$6.07–$247.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$68K**

$68K/yr · 789K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**185**

**Top-5 brand share**

**99%**

**Open market**

**1%**

- Funko76% - Great Eastern Entertainment14% - POP MART3% - ABYSTYLE3% - DreamWater3% - LAEKOU1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Funko Pop! Keychain: The Mandalorian - The Child](https://m.media-amazon.com/images/I/315mar1vesL.jpg)**Funko Pop! Keychain: The Mandalorian - The Child**Funko**$12.45**4.8★6,100 rev](https://www.amazon.com/dp/B08S1BNL2S) [2![Funko Pop! Keychain: Star Wars - Darth Vader](https://m.media-amazon.com/images/I/310waQ0quAL.jpg)**Funko Pop! Keychain: Star Wars - Darth Vader**Funko**$12.21**4.8★2,709 rev](https://www.amazon.com/dp/B08RZCDQS8) [3![Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor](https://m.media-amazon.com/images/I/315YyLUsGYL.jpg)**Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor**Funko**$13.51**4.7★208 rev](https://www.amazon.com/dp/B0CF5V1KVS) [4![FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK](https://m.media-amazon.com/images/I/51EGYOuw2PL.jpg)**FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK**Funko**$16.94**4.7★2,241 rev](https://www.amazon.com/dp/B07HB76X7Z) [5![GE Animation GE-82540 Dragon Ball Z Super Saiyan Goku Lanyard](https://m.media-amazon.com/images/I/51drlqFiWrS.jpg)**GE Animation GE-82540 Dragon Ball Z Super Saiyan Goku Lanyard**Great Eastern Entertainment**$13.55**4.5★284 rev](https://www.amazon.com/dp/B008SYCSPU)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Funko Pop! Keychain: Mandalorian & Grogu - Grogu with snack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Figure for Collectors and Display](https://m.media-amazon.com/images/I/315vxlRb2fL.jpg)**Funko Pop! Keychain: Mandalorian & Grogu - Grogu with snack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Figure for Collectors and Display**Funko**$6.07**26 rev1mo ago](https://www.amazon.com/dp/B0FPNDYKPZ) [![POP MART Stitch Adventure Series Blind Box Keychain Vinyl Plush Bag Charm Collectible Holiday Birthday for Kids Adults Whole Set](https://m.media-amazon.com/images/I/51rJ70jLz-L.jpg)**POP MART Stitch Adventure Series Blind Box Keychain Vinyl Plush Bag Charm Collectible Holiday Birthday for Kids Adults Whole Set**POP MART**$247.86**32 rev2mo ago](https://www.amazon.com/dp/B0GMG8RR3X) [![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**87 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [![Funko Pop! Keychain: Horror - Ghostface Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Horror Fans - Backpack Decor](https://m.media-amazon.com/images/I/31oX6xLcXFL.jpg)**Funko Pop! Keychain: Horror - Ghostface Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Horror Fans - Backpack Decor**Funko**$13.37**140 rev11mo ago](https://www.amazon.com/dp/B08HGHM6HV) [![POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box](https://m.media-amazon.com/images/I/4101vjUqfnL.jpg)**POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box**POP MART**$20.34**54 rev11mo ago](https://www.amazon.com/dp/B0FF4F86XY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![POP MART Stitch Adventure Series Blind Box Keychain Vinyl Plush Bag Charm Collectible Holiday Birthday for Kids Adults Whole Set](https://m.media-amazon.com/images/I/51rJ70jLz-L.jpg)**POP MART Stitch Adventure Series Blind Box Keychain Vinyl Plush Bag Charm Collectible Holiday Birthday for Kids Adults Whole Set**POP MART**$247.86**4.6★**▲ 162%**](https://www.amazon.com/dp/B0GMG8RR3X) [![Funko Pop! Keychain: Mandalorian & Grogu - Grogu with snack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Figure for Collectors and Display](https://m.media-amazon.com/images/I/315vxlRb2fL.jpg)**Funko Pop! Keychain: Mandalorian & Grogu - Grogu with snack - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Figure for Collectors and Display**Funko**$6.07**5.0★**▲ 155%**](https://www.amazon.com/dp/B0FPNDYKPZ) [![Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime](https://m.media-amazon.com/images/I/41w8OBDj8xL.jpg)**Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime**Finex**$14.32**4.7★**▲ 152%**](https://www.amazon.com/dp/B0CPKT525C) [![POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box](https://m.media-amazon.com/images/I/41kVthFlQ3L.jpg)**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★**▲ 135%**](https://www.amazon.com/dp/B0FJFSRVPF) [![POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box](https://m.media-amazon.com/images/I/4101vjUqfnL.jpg)**POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box**POP MART**$20.34**4.4★**▲ 133%**](https://www.amazon.com/dp/B0FF4F86XY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 81 weeks — -8.4% search growth over the last 90 days.

10K6KBlack Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Nice detail”*

**Chain/Key Quality**13%

*“It looks so cute on my key chain”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Size-Overall**11%

*“Super cute and perfect size”*

**Gifting Purpose**11%

*“cute gift to give”*

**Value For Money**7%

*“great price”*

**Strength**6%

*“Holding up just great so far”*

**Durability**5%

*“Durable”*

**Weight Light**3%

*“Its lightweight, feels sturdy enough for everyday use, and gets compliments all the time because apparently tiny pink balloon dogs make people happy 💖🐶”*

**Portability**3%

*“It's a Funko POP you can easily carry”*

### **What buyers complain about **

**Durability**30%

*“Broke”*

**Size-Overall**23%

*“Bigger than expected”*

**Defective Material/Parts**9%

*“Arrived broken”*

**Strength**7%

*“Not very sturdy”*

**Value For Money**5%

*“Over priced,”*

**Material Quality**4%

*“Itty bitty made low quality just the cheapest looking plastic not even like how normal Funko pops are”*

**Weight Heavy**3%

*“It's bulky,”*

**Chain/Key Quality**2%

*“Mine broke off the chain in less than 2 days from just having it on my keychain”*

**Add-Ons/Attachments**1%

*“So tiny and broke in less than a day before it was even attached to anything”*

**Quality-Overall**1%

*“Poor quality”*

### **Top return reasons **

**Size-Overall**29%

**Value For Money**13%

**Chain/Key Quality**12%

**Defective Material/Parts**11%

**Advertised Vs Actual Product**10%

**Quality-Overall**4%

**Product Condition**3%

**Durability**3%

**Shape/Style**3%

**Color**2%