---
title: "dorothy costume for toddler girls — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/dorothy-costume-for-toddler-girls"
last_updated: "2026-07-13T20:54:42.368Z"
locale: en
meta:
  description: "a small market ($0/yr) — dorothy costume for toddler girls doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — dorothy costume for toddler girls doesn't clear our bar today."
  "og:title": "dorothy costume for toddler girls — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
---

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# **dorothy costume for toddler girls**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 18Conversion 0Competition 45Returns 0Price range 73Avg price 90Brand share 45Review moat 60Quality gap 32

**Avg price**

**Great****$20.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.95–$39.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,099.76**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$0**

$0/yr · 78K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****14.7%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**36**

**Top-5 brand share**

**78%**

**Open market**

**17%**

- Rubies36% - Wizard of Oz19% - HMPRT10% - Spirit Halloween8% - Ruikajia5% - G.C4% - Open — no brand owns it (7 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rubies The Wizard of Oz: Dorothy Costume for Babies Girls Infant](https://m.media-amazon.com/images/I/41dEWVtlptL.jpg)**Rubies The Wizard of Oz: Dorothy Costume for Babies Girls Infant**Rubies**$24.63**4.2★15 rev](https://www.amazon.com/dp/B09XC4HXRT) [2![Rubies The Wizard of Oz: Dorothy Sequin Costume Dress for Kids Girls Toddler](https://m.media-amazon.com/images/I/41IbGIE7mfL.jpg)**Rubies The Wizard of Oz: Dorothy Sequin Costume Dress for Kids Girls Toddler**Rubies**$22.91**4.6★2,158 rev](https://www.amazon.com/dp/B00BJH0SNW) [3![HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 6](https://m.media-amazon.com/images/I/51smtIdtNOL.jpg)**HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 6**HMPRT**$29.55**4.7★379 rev](https://www.amazon.com/dp/B0C8S68WJV) [4![Spirit Halloween Toddler The Wizard of Oz Dorothy Costume - 2T](https://m.media-amazon.com/images/I/41MPfNvDydL.jpg)**Spirit Halloween Toddler The Wizard of Oz Dorothy Costume - 2T**Spirit Halloween**$39.62**4.7★36 rev](https://www.amazon.com/dp/B0B1JRNPP9) [5![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T**Wizard of Oz**$15.04**4.8★35 rev](https://www.amazon.com/dp/B0DH96CQYF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![IKALI Girls Book Character Costume Fairytale World Book Day Storybook Character Dress Up Outfit for Kids Toddlers](https://m.media-amazon.com/images/I/51dLqgjFIGL.jpg)**IKALI Girls Book Character Costume Fairytale World Book Day Storybook Character Dress Up Outfit for Kids Toddlers**IKALI**$18.48**23 rev1y ago](https://www.amazon.com/dp/B0FH4V9DZP) [![Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits](https://m.media-amazon.com/images/I/41Xc2+czYDL.jpg)**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**73 rev1y ago](https://www.amazon.com/dp/B0FGJQKGXR) [![G.C Girls Blue Plaid Costume Kids Book Storybook Character Dress Up Outfits Halloween Cosplay Role Play Birthday Gifts](https://m.media-amazon.com/images/I/51H6b0Hhv1L.jpg)**G.C Girls Blue Plaid Costume Kids Book Storybook Character Dress Up Outfits Halloween Cosplay Role Play Birthday Gifts**G.C**$32.02**90 rev1y ago](https://www.amazon.com/dp/B0DRC42LR6) [![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T**Wizard of Oz**$15.04**35 rev1y ago](https://www.amazon.com/dp/B0DH96CQYF) [![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T**Wizard of Oz**$15.14**35 rev1y ago](https://www.amazon.com/dp/B0DH9KFMR8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wizard of Oz Dorothy Little Girls Cosplay Dress Gingham Blue/White 6](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Little Girls Cosplay Dress Gingham Blue/White 6**Wizard of Oz**$15.14**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9JXBJ5) [![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 2T**Wizard of Oz**$15.04**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH96CQYF) [![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 3T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 3T**Wizard of Oz**$15.28**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9F9V15) [![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 5T**Wizard of Oz**$15.14**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9KFMR8) [![Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 4T](https://m.media-amazon.com/images/I/41gl+RD4BJL.jpg)**Wizard of Oz Dorothy Toddler Girls Cosplay Dress Gingham Blue/White 4T**Wizard of Oz**$15.22**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DH9G66DP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 89 weeks — -14.1% search growth over the last 90 days.

15K10KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 117.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**40%

*“Fits perfect my granddaughter loved it”*

**Quality-Overall**33%

*“Great Quality”*

**Value For Money**10%

*“Affordable for all pieces”*

**Comfort-Overall**10%

*“They appear to be comfortable”*

**Durability**7%

*“Very durable material”*

### **What buyers complain about **

**Size-Overall**33%

*“Extremely big”*

**Quality-Overall**20%

*“Very cheaply made”*

**Grip**11%

*“too slippery it comes off way too easily”*

**Ease Of Cleaning**11%

*“It was dirty”*

**Durability**9%

*“This came all bent up”*

**Color**6%

*“The collar was black, very gross”*

**Product Condition**6%

*“not brand new”*

**Strength**4%

*“It is very flimsy”*

### **Top return reasons **

**Size-Overall**47%

**Quality-Overall**13%

**Feet Fit**10%

**Defective Material/Parts**6%

**Value For Money**4%

**Product Condition**3%

**Advertised Vs Actual Product**3%

**Material Quality**2%

**Length**2%

**Width**1%