---
title: "dorothy costume for girls — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/dorothy-costume-for-girls"
last_updated: "2026-07-13T20:53:48.414Z"
locale: en
meta:
  description: "high returns (11.4%) — dorothy costume for girls doesn't clear our bar today."
  "og:description": "high returns (11.4%) — dorothy costume for girls doesn't clear our bar today."
  "og:title": "dorothy costume for girls — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dorothy costume for girls**

**Skip it**

High returns (11.4%) — this niche doesn't clear our bar today.

Market size 47Growth 11Conversion 10Competition 3Returns 2Price range 91Avg price 95Brand share 9Review moat 79Quality gap 45

**Avg price**

**Incredible****$28.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.52–$40.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****413.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$252K**

$252K/yr · 1.1M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Returns**

**Bad****11.4%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**96%**

**Open market**

**0%**

- Eybila70% - Rubies11% - Bloremed6% - HMPRT5% - MOFOVELY4% - IIMMER4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$50K40%$101K60%$151K80%$201K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories](https://m.media-amazon.com/images/I/41B1XwEgNiL.jpg)**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★104 rev](https://www.amazon.com/dp/B0DFD2X234) [2![Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium](https://m.media-amazon.com/images/I/41G4tjZHMNL.jpg)**Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium**Rubies**$24.74**4.5★1,742 rev](https://www.amazon.com/dp/B00BJH3JT2) [3![Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits](https://m.media-amazon.com/images/I/41Xc2+czYDL.jpg)**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**4.6★73 rev](https://www.amazon.com/dp/B0FGJQKGXR) [4![HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8](https://m.media-amazon.com/images/I/51smtIdtNOL.jpg)**HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8**HMPRT**$31.36**4.7★379 rev](https://www.amazon.com/dp/B0C8S5SF83) [5![MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)](https://m.media-amazon.com/images/I/41Os3MYT1bL.jpg)**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**4.4★163 rev](https://www.amazon.com/dp/B0F2FL2GLP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits](https://m.media-amazon.com/images/I/41Xc2+czYDL.jpg)**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**73 rev1y ago](https://www.amazon.com/dp/B0FGJQKGXR) [![IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years](https://m.media-amazon.com/images/I/41WCLg+s1ML.jpg)**IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years**IIMMER**$35.07**21 rev1y ago](https://www.amazon.com/dp/B0FF1RKMQ5) [![MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)](https://m.media-amazon.com/images/I/41Os3MYT1bL.jpg)**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**163 rev1y ago](https://www.amazon.com/dp/B0F2FL2GLP) [![5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories](https://m.media-amazon.com/images/I/41B1XwEgNiL.jpg)**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**104 rev1y ago](https://www.amazon.com/dp/B0DFD2X234) [![HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8](https://m.media-amazon.com/images/I/51smtIdtNOL.jpg)**HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8**HMPRT**$31.36**379 rev3y ago](https://www.amazon.com/dp/B0C8S5SF83)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories](https://m.media-amazon.com/images/I/41B1XwEgNiL.jpg)**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★**▲ 119%**](https://www.amazon.com/dp/B0DFD2X234) [![IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years](https://m.media-amazon.com/images/I/41WCLg+s1ML.jpg)**IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years**IIMMER**$35.07**4.3★**▲ 115%**](https://www.amazon.com/dp/B0FF1RKMQ5) [![Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits](https://m.media-amazon.com/images/I/41Xc2+czYDL.jpg)**Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits**Bloremed**$27.34**4.6★**▲ 33%**](https://www.amazon.com/dp/B0FGJQKGXR) [![Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium](https://m.media-amazon.com/images/I/41G4tjZHMNL.jpg)**Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium**Rubies**$24.74**4.5★**▼ 29%**](https://www.amazon.com/dp/B00BJH3JT2) [![MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)](https://m.media-amazon.com/images/I/41Os3MYT1bL.jpg)**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**4.4★**▼ 63%**](https://www.amazon.com/dp/B0F2FL2GLP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.

60K40KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 47.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**63%

*“size was perfect”*

**Quality-Overall**25%

*“Good Quality”*

**Durability**13%

*“My youngest used it last year the material and durability was great, length and size was perfect”*

### **What buyers complain about **

**Size-Overall**100%

*“The medium was too tight in arms and too short”*

### **Top return reasons **

**Size-Overall**72%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Quality-Overall**3%

**Product Condition**2%

**Touch/Button Controls**2%

**Material Quality**2%

**Defective Material/Parts**2%

**Gap/Hole**1%

**Length**1%